Presentation Transcript
Pepsi Cola Co.:Web Marketing Strategies :Pepsi Cola Co.:Web Marketing Strategies Chapter 1
Case 3
Web Marketing Strategies :Pepsi have a range of marketing programs - music sites, banner ads, and Internet sweepstakes.
Barter arrangement with Yahoo! Inc. enabled Pepsi to take their established loyalty program to new heights. Web Marketing Strategies
Benefits Realized :Benefits Realized Greater brand exposure to demographic audience - those under 25.
Obtained detailed consumer data - quickly and inexpensively.
Real-time data allowed Pepsi to react to consumer demands.
Pepsi Web Strategy :Pepsi Web Strategy Use extranets to go to where their customer hangs out and flash their name.
Continue to tweak their Web site-centric E-commerce marketing efforts.