Slide 1:Blog Marketing Strategies IUsing Blogs for Marketing


Slide 2:Blog Trends and History 1997-1999: Blogger


Slide 3:1997-1999: Blogger 2001: 9/11 Blog Trends and History


Slide 4:1997-1999: Blogger 2001: 9/11 2002: Political blogs and warblogs Blog Trends and History


Slide 5:1997-1999: Blogger 2001: 9/11 2002: Political blogs and warblogs 2003-2004: Howard Dean Blog Trends and History


Slide 6:1997-1999: Blogger 2001: 9/11 2002: Political blogs and warblogs 2003-2004: Howard Dean 2005: Blogging goes mainstream Blog Trends and History


Slide 7:G1: The Geek Generation (1998 – 2002) G2: The Extrovert Generation (2003 – 2004) G3: The Consumer Generation (2005 +) Blog Trends and History


Slide 8:Understand why you would want to use a blog Consider its core message Determine who is going to write it Determine if you have in-house talent Determine whether you are prepared to engage the conversation without controlling the communication Determine company blogging policy and establish posting guidelines Monitor what is being said about your company and your industry Decide on a blog platform Determine ways to market your blog Develop a plan to track statistics 10 Things to Consider Before You Blog


Slide 9:Search engine marketing Direct communications Brand building Competitive differentiation Relational marketing Exploit the niches Media & public relations Reputation management Position you as expert Intranet & project management 10 Strategic Benefits of Blogging


Slide 10:Determine the goal of your blog Define your audience Determine your message Defining and Understanding Your Audience


SETTING GOALS FOR YOUR COMPANY BLOG :SETTING GOALS FOR YOUR COMPANY BLOG Inform or educate the public and your current customers/constituents Provide customer service or help using a product or service Convey a sense of company personality and culture Entertain readers and customers


Slide 12:David Chapman – CEO, Fit Express


SETTING GOALS FOR YOUR COMPANY BLOG :SETTING GOALS FOR YOUR COMPANY BLOG Inform or educate the public and your current customers/constituents Provide customer service or help using a product or service Convey a sense of company personality and culture Entertain readers and customers Drive users to take action Encourage dialogue with current and potential customers


Slide 14:Determine the goal of your blog Define your audience Determine your message Defining and Understanding Your Audience


Slide 15:Fit Express Blog


Slide 16:Determine the goal of your blog Define your audience Determine your message Defining and Understanding Your Audience


Slide 17:StatCounter.com


Slide 18:What pages are getting the most traffic? What pages do people leave from? What days and times are people reading the blog? What browser types or operating systems are visiting your blog? What sites are sending the most traffic? What search terms are readers using to find the site? Is traffic growing to the blog? Checklist of Questions As You Analyze Data


Slide 19:Technorati


Slide 20:Blogs As Part of the Marketing Mix


Slide 21:Comments Trackbacks Blog posts Blogroll Permalink Blog post titles Relevant content Blogs as Powerful Linking Strategy


Slide 22:Building Buzz with Bloggers: Examining Marqui’s PayBloggers Program.


Slide 23:Search engines optimization ROI/Metrics PR Value Measuring Effectiveness of Blogs


Slide 24:Catalogs.com


Slide 25:Facteon.com


Slide 26:Search engines optimization ROI/Metrics PR Value Measuring Effectiveness of Blogs


Slide 27:Bluefly.com


Slide 28:Search engines optimization ROI/Metrics PR Value Measuring Effectiveness of Blogs


Slide 29:Character Blogs


Slide 30:Character Blogs