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A Roadmap for ASME to Become Indispensable to Early Career Engineers : 

A Roadmap for ASME to Become Indispensable to Early Career Engineers Report of Strategic Initiative Project Team on Young Engineers June 2006 Co-Chairs: John Ahlen and Loretta McHugh

Project Team : 

Project Team John Ahlen, Co-Chair Loretta McHugh, Co-Chair Heather DeBias, Westinghouse Chris Przirembel, Chair, Strategic Initiatives Committee Amy Geffen, Strategic Management Cheryl Hasan, Centers Jason Kaplan, Services Tom Kuehl, Institutes Elio Manes, Knowledge & Community Patti Jo Snyder, Project Manager

Research Methodology : 

Research Methodology Market Research Channels Industry Advisory Board Board on Government Relations Young Engineers Stakeholder Workshop Survey of ASME early career members Interviews of dropped ECE members Research Evaluators Committee on Early Career Development Committee on Student Development Student Sections Committee Center for Professional Development, Practice & Ethics New Media, Info Tech, Marketing, Membership Development

Project Team Report : 

Project Team Report Provides a ROADMAP of Key Findings Recommended Strategies Recommended Actions with measures and targets Cross-sector integrated plan that can be built into Balanced Scorecard

Key Findings : 

Key Findings Early career engineers do not recognize ASME as a valued resource for their career advancement. ASME’s has limited technical content for practitioners, specifically for early career engineers. ASME’s lack of strong relationships with industry hinders ability to use channel to reach early career engineers. ASME.org provides little value to early career engineers. ASME’s Communities of Practice needs to be first in class. Early career engineers are unfamiliar with ASME’s existing products and services.

Two Recurring Themes : 

Two Recurring Themes Researched group construed “Young Engineers” as limiting and prefers to be called Early Career Engineers. Benefits of many, if not all, of Recommended Actions extend far beyond early career engineers.

Two Overarching Strategies : 

Two Overarching Strategies Strengthen opportunities for early career engineers to volunteer in ASME Expand Society’s value-added products and services of interest to early career engineers

Recommended Actions : 

Recommended Actions Centers K&C C&S Institutes Services

Recommended Actions CentersStrengthen opportunities for early career engineers to volunteer in ASME : 

Recommended Actions CentersStrengthen opportunities for early career engineers to volunteer in ASME Develop ECE “Career Paths” for volunteering in ASME Actively recruit ECEs for Division Technical Committees and other Society units

Recommended Actions CentersBuild first-in-class career development resources : 

Recommended Actions CentersBuild first-in-class career development resources Develop a continuum of services for student members through early career; breakdown governance and program walls between student and early career programs Conduct Early Career Forums and career fairs at targeted industry focused conferences

Recommended Actions Centers Segment early career market and implement customized marketing strategies : 

Recommended Actions Centers Segment early career market and implement customized marketing strategies Identify existing products and services with high ECE participation; engage ECEs in review and enhancement of these products and services for the ECE market Sector & Services Actions

Recommended Actions K&CExpand opportunities for ECEs to generate & receive technical content : 

Recommended Actions K&CExpand opportunities for ECEs to generate & receive technical content Expand tech paper competitions and poster sessions for ECEs, including graduate students, at conferences with strong previous ECE participation Initiate “Rising Stars” Conference

Recommended Actions K&CStrengthen opportunities for early career engineers to volunteer in ASME : 

Recommended Actions K&CStrengthen opportunities for early career engineers to volunteer in ASME Actively recruit ECEs for divisions and technical committees and other Society units Develop a continuum of services for student members through early career; breakdown governance and program walls between student and early career programs

Recommended Actions K&CSegment early career market and implement customized marketing strategies : 

Recommended Actions K&CSegment early career market and implement customized marketing strategies Support presentations at Student Section meetings by ECEs who extol value of membership after graduation Identify existing products and services with high ECE participation; engage ECEs in review and enhancement of these products Sector & Services Actions

Recommended Actions C&S : 

Recommended Actions C&S Actively recruit ECEs for technical committees and other society units Identify existing products and services with high ECE participation; engage ECEs in review and enhancement of these products Sector & Services Actions

Recommended Actions Institutes : 

Recommended Actions Institutes Actively recruit ECEs for technical committees and other society units Identify existing products and services with high ECE participation; engage ECEs in review and enhancement of these products Sector & Services Actions

Recommended Actions ServicesBuild first in class career development resources : 

Recommended Actions ServicesBuild first in class career development resources Enhance the existing Career Center Add member benefits of interest to students and ECEs Expand opportunities for ECE to generate and receive technical content Provide significant discounts Invest in expansion of online community tools and resources Establish early career advisory group for New Media

Recommended Actions ServicesWork with employers/industry to reach early career engineers : 

Recommended Actions ServicesWork with employers/industry to reach early career engineers Develop and market packages of career development resources Continue promoting corporate intranet centers for ASME members Task Client Relationship Managers to include focus on ECEs Segment ECE market and develop marketing strategies

Sector & Services Actions : 

Sector & Services Actions Incorporate the actions, measures and targets into Sector Balanced Scorecards Report on progress semiannually to the BOG Strategic Management and the Committee on Early Career Development to serve as resources to Sectors and SMC for implementation and monitoring

Resources for Implementation : 

Resources for Implementation BOG to consider $250,000 for seed money Reallocation of Sector and Services FY 07 operating budgets Strategic Priorities Grant Fund Development Fund ASME reserves

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