Market ASSESSMENT

Market ASSESSMENT :

Market ASSESSMENT Paper Presentation On

Group Member:

Group Member Name Roll No Hemanshu Kore 22 Pravin Patil 35 Tushar Mahadik 64 Ramshankar Yadav 69 Devendra Mirleker 70

Slide 3:

What Is Marketing ? Marketing is Process of Planning and executing the conception, Pricing, Promotion and Distribution of ideas, Goods and Services to create exchanges that satisfy individual and organizational objectives. Marketing activity starts with identifying customers needs & wants , then designing and developing products or services, praising, promotions and the distribution.

What is Market Assessment:

What is Market Assessment Definition => The evaluation of the market for a product or a service, including the analysis of market trend assessing the competition and conducting market studies is known as a “ Market Assessment ”. Concept => The term Market Assessment concept holds that achieving organizational goals depends on knowing the needs and wants of target market and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Need & Importance of Marketing:

Need & Importance of Marketing Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service. Importance of marketing such as : *Marketing Promotes Product Awareness to the Public . **Marketing Helps Boost Product Sales. ***Marketing Builds Company Reputation.

Marketing Identification (Bases):

Marketing Identification (Bases) Bases for Segmentation in Consumer Markets : Consumer markets can be segmented on the following customer characteristics. **Geographic. **Demographic. **Psychographic. **Behavioralistic. Bases for Segmentation in Industrial Markets : Industrial markets might be segmented on characteristics such as: **Location. **Company type. **Behavioral characteristics.

Also We Want To Identify Following some areas:

Also We Want To Identify Following some areas 1. Physical distribution relates to the following areas. =>Transportation. => Warehousing. => Communication. 2. Channel Management. => Multiple channel. => Scope for manufactures own outlets. => Greater dependence on intermediaries. =>Poor Viability of retail outlets. =>Banking Services. 3. Sales force management. 4. Promotion & Marketing Communication. => Consumers/Market Related areas => Media.

Survey Key Components :

Survey Key Components The key elements as a successful marketing plan is too know your customer their like dislikes and expectations. By identifying these factors, We can develop a marketing strategy that will allow you to fulfill their needs. The output of the market assessment studies is depends upon the information get from the different source like as follows:- =>Potential Buyers. =>Distributors agents and other intermediaries. =>Competitors. => Industry exports such as an journalist and association.

Survey Your Customers :

Survey Your Customers This is the most common method of getting the data. as it is collected directly from the original source, it is primary data. Respondents can be interviewed (i) in person (ii) by telephone or (iii) by mail. Tips : Make sure that your question will be brief & clear. Introduce only one issue for question divide. Try to send your survey to as wide an avoidance as possible.

PRODUCT LAUNCH: BENEFITS:

PRODUCT LAUNCH: BENEFITS A successful product launch is dependent upon timing, planning, and realistic expectations. To achieve measurable product launch results, you will need precision in marketing, sales, and distribution. Frost & Sullivan's Growth Consultants draw upon experience gained across a multitude of successful new product launch consulting projects. Partner with us on your next product launch and realize the following benefits: *Clearly defined launch plan leading to best-practice collaboration among your cross-functional team . *Additional revenue streams; reduction and diversification of risk . *Retaining market leadership position . *Erosion of competition's market share . *Employee motivation and retention . *Enhanced planning capabilities through more accurate prediction of what the adoption time. *Better communication with customers, leading to faster adoption rates . *Stronger positioning at launch time, thereby maximizing ROI.

Methos of Market Assessment :

Methos of Market Assessment 5 C Analysis - company, customers, competitors, collaborators, climate. Company represents the internal situation; the other four cover aspects of the external situation PEST analysis - for macro-environmental political, economic, societal, and technological factors. A PEST analysis can be used as the "climate" portion of the 5 C framework. SWOT analysis - strengths, weaknesses, opportunities, and threats - for the internal and external situation. A SWOT analysis can be used to condense the situation analysis into a listing of the most relevant problems and opportunities and to assess how well the firm is equipped to deal with them.

SWOT ANALYSIS:

SWOT ANALYSIS

Thank You:

Thank You The End