logging in or signing up 10 Ways to Leverage Social Media in Corporations aSGuest93284 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 20 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 05, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript I Did Not Know That: 10 Ways to Leverage Social Media in Business: I Did Not Know That: 10 Ways to Leverage Social Media in Business Vanessa Bauman, Salvatore Ponzio Xi Zhang Management Information Systems March 6, 2011Slide 2: 01 PROFILE Build company page or open company account on popular social media to expand customer-base. 0 1 02 03 04 05 06 07 08 09 10Slide 3: 02 APPLICATIONS Design applications to deliver product information and provide useful tips to customers. 0 1 02 03 04 05 06 07 08 09 10Slide 4: 03 MARKETING RESEARCH Collect no-to-low-cost data from customers through public profiles. 0 1 02 03 04 05 06 07 08 09 10Slide 5: 04 EXISTING ONLINE COMMUNITIES Use visitors’ personal profiles to find existing groups, communities and common interests to capitalize on advertising opportunities. 0 102 03 04 0506 07 08 09 10Slide 6: 05 PROMOTIONS AND ADVERTISEMENT Use social media as a platform to share current promotions and free advertise- ments or paid, monitored advertisements. 0 102 03 04 05 06 07 08 09 10Slide 7: 06 CUSTOMER FEEDBACK Electronic word-of-mouth via social media helps gain free and accessible customer feedback. 0 102 03 04 05 06 07 08 09 10Slide 8: 07 COMPETITOR AUDIT Audit competitors’ marketing behavior through its social media pages. 0 1 02 03 04 05 06 07 08 09 10Slide 9: 08 BUSINESS-TO-BUSINESS Procurement systems via social networks aid vendors and buyers from delivering their business intents. 0 102 03 04 05 06 07 08 09 10Slide 10: 09 EMPLOYEES AS BRAND AMBASSADORS Employees can act as brand ambassadors for their own company and can also negatively promote competit -or offerings. 0 102 03 04 05 06 07 08 09 10 Vs .Slide 11: 10 RECRUITMENT AND RETENTION Social media has much potential in recruitment and retention, both internally and externally. 0 102 03 04 05 06 07 08 09 10Slide 12: Thank You! Feel free to email us with your inquiries. Vanessa Bauman: vbauman@kent.edu Salvatore Ponzio : sjponzio@gmail.com Xi Zhang: xzhang17@kent.edu You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
10 Ways to Leverage Social Media in Corporations aSGuest93284 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 20 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 05, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript I Did Not Know That: 10 Ways to Leverage Social Media in Business: I Did Not Know That: 10 Ways to Leverage Social Media in Business Vanessa Bauman, Salvatore Ponzio Xi Zhang Management Information Systems March 6, 2011Slide 2: 01 PROFILE Build company page or open company account on popular social media to expand customer-base. 0 1 02 03 04 05 06 07 08 09 10Slide 3: 02 APPLICATIONS Design applications to deliver product information and provide useful tips to customers. 0 1 02 03 04 05 06 07 08 09 10Slide 4: 03 MARKETING RESEARCH Collect no-to-low-cost data from customers through public profiles. 0 1 02 03 04 05 06 07 08 09 10Slide 5: 04 EXISTING ONLINE COMMUNITIES Use visitors’ personal profiles to find existing groups, communities and common interests to capitalize on advertising opportunities. 0 102 03 04 0506 07 08 09 10Slide 6: 05 PROMOTIONS AND ADVERTISEMENT Use social media as a platform to share current promotions and free advertise- ments or paid, monitored advertisements. 0 102 03 04 05 06 07 08 09 10Slide 7: 06 CUSTOMER FEEDBACK Electronic word-of-mouth via social media helps gain free and accessible customer feedback. 0 102 03 04 05 06 07 08 09 10Slide 8: 07 COMPETITOR AUDIT Audit competitors’ marketing behavior through its social media pages. 0 1 02 03 04 05 06 07 08 09 10Slide 9: 08 BUSINESS-TO-BUSINESS Procurement systems via social networks aid vendors and buyers from delivering their business intents. 0 102 03 04 05 06 07 08 09 10Slide 10: 09 EMPLOYEES AS BRAND AMBASSADORS Employees can act as brand ambassadors for their own company and can also negatively promote competit -or offerings. 0 102 03 04 05 06 07 08 09 10 Vs .Slide 11: 10 RECRUITMENT AND RETENTION Social media has much potential in recruitment and retention, both internally and externally. 0 102 03 04 05 06 07 08 09 10Slide 12: Thank You! Feel free to email us with your inquiries. Vanessa Bauman: vbauman@kent.edu Salvatore Ponzio : sjponzio@gmail.com Xi Zhang: xzhang17@kent.edu