facebook etiquette 101

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Tips on how to manage your facebook account from a professional perspective

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Slide 1:

Saving Face: Etiquette 101

Slide 2:

This presentation will cover f acebook’s enjoy!! Profile Privileges Problems

PROFILE:

PROFILE Most visited social networking site in the world with 4 to 500 million active users. Specializing in regional and scholastic networks, Facebook boasts an 85% market share at universities and colleges in the United States. Facebook provides a flexible space to interface with incredibly large numbers of users.

Press Room:

Press Room 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook Average user is connected to 80 community pages, groups and events About 70% of Facebook users are outside the United States People on Facebook install 20 million applications every day Every month, more than 250 million people engage with Facebook on external websites. Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day. There are more than 200 million active users currently accessing Facebook through their mobile devices, and are twice as active on Facebook than non-mobile users. Courtesy of facebook.com

PRIVILEGES:

PRIVILEGES Business . wall, notes, links, photos, tagging, videos, events, groups, pages, etc. & third party apps). Ease of Use . Its interface is clean and uncluttered. If you know how to use Windows, you would know how to use Facebook . Usefulness . Facebook interfaces seamlessly with hundreds (or thousands?) of useful third-party apps. Lost Contacts. finding long-lost friends/colleagues through the “People You May Know” tool. Courtesy of ClappingTree’s Web 2.0

PRIVILEGES cont.:

PRIVILEGES cont. New Contacts. Connect online with very interesting people from all over the world. Visibility & Transparency. What is said online is visible to contacts. One can easily introduce ideas/sites/other things to contacts. Simply put: Information Sharing. Social Mission. One can easily create a Group, Page or Cause to get support for ideas strongly believed in. Courtesy of ClappingTree’s Web 2.0

2009 Demographics:

2009 Demographics Courtesy of istrategylabs via Facebook’s Social Ads Platform

2010 Demographics:

2010 Demographics Courtesy of istrategylabs via Facebook’s Social Ads Platform

PROBLEMS:

PROBLEMS Privacy Safety Relationship Woes Professionalism Issues

Privacy:

Privacy Useful Resource: Electronic Frontier Foundation (EFF) Third Party Apps & The “Game Masters” One of the problems of using Facebook is that your personal information, including your snaps and posts may be viewed by any one who is on the periphery of your friends circle. You may not realize it, but when you are playing the popular games on Facebook, such as Farmville, or taking popular quizzes, you authorize an application to be downloaded to your profile that gives information to third parties. Site Re-design Every time Facebook redesigns the site, which happens at least a few times a year, it puts your privacy settings back to a default in which, essentially, all of your information is made public. It is up to the user to constantly check the privacy settings and decide what information you want to share. Mal-Ware Sites Short for malicious software , Malware is designed to secretly access a computer system without the owner's informed consent. Can be disguised as genuine software, and may come from an official site.

PRIVACY:

PRIVACY

Safety:

Safety Useful Resource: Electronic Frontier Foundation (EFF) Be Careful Using Facebook Applications Certain Facebook applications demand that you grant them access to your personal information and wall postings. Facebook Applications & Advertisements Can Be Riddled With Malware One more problem with Facebook advertisements and applications is that they may indirectly lead you to malware sites. Facebook Dangers of Identity Theft There have been cases of identity theft and creation of fake profiles by stealing the personal information of people. If any of your friend's accounts are hacked, your personal information is exposed to any third party. Watch Out for TMF!-Too Many Friends) Facebook Is a New Hot Bed For Scam Artists, Pedophiles & Unsavory Characters There have been cases of pedophiles luring children on Facebook. This is one of the Facebook dangers for children which have caused serious concern and outrage in the recent past.

Safety:

Safety

Relationships:

Relationships Poke with caution. The poking feature is unique to Facebook and is meant as a cute way to say hello to someone. Unless the recipient is a friend, poking means the same thing it meant on the playground in third grade. Keep your private life private . Your "friends" will learn-and secretly delight in reading--about your hookups and breakups, but certain information should be shared with a close friend, not with the world. Three letters: T-M-I-Too Much Information . There's a fine line between sharing with your friends and sharing too much with your friends. De-friending can be harsh . Although people collect long-forgotten acquaintances by the hundreds, you may look petty if you remove one from your friends list. To keep undesirables at arm's length, create a limited profile instead. Courtesy of Dana Wollman , Facebook Etiquette 101 , 11- 19-07

Relationships:

Relationships Useful Resource: Electronic Frontier Foundation (EFF)

Professionalism:

Professionalism Courtesy of About.com Guide Facebook and College Admissions: It's a bad idea to post dicey photos or racy prose on social networking sites, no matter how private teens may think they are. According to a 2008 Kaplan study, one in 10 college admissions officers routinely check out college applicants’ Facebook and MySpace pages. Grad School and Careers: Business and medical school admissions officers surf social networking sites in even greater numbers than their undergrad brethren.

Professionalism cont.:

Professionalism cont. Courtesy of About.com Guide Fellow Students: It’s not just admissions officers doing the surfing. Some upper classmen at the University of Redlands were so incensed by partying comments made by several incoming freshmen on the Redlands Facebook group site. they showed the posts to college officials, who in turn invited parents a few weeks before school began to have a little talk. Courtroom Consequences: Unfortunately Facebook postings can have serious legal repercussions too. One of the first things attorneys do with a new case is search online for information about plaintiffs, defendants and witnesses alike .

Professionalism:

Professionalism Useful Resource: Electronic Frontier Foundation (EFF)

Re-Cap:

Re-Cap Stay Private Stay Safe Stay Professional

Final Thoughts:

T his presentation was in no way intended to discourage anyone from using Facebook, as it can be and is a wonderful site.  It is not only a great way to make new friends, but it is also a great place to re-connect with old ones. As was shown, the site is best used to build up your social network to promote businesses, important causes & grassroots organizations. However, it also has its flaws as any system does; and can potentially hurt you if you are not cautious with the information posted.  Thus, one should always be careful of their wall notes, pictures and general profile to safeguard against personal damage either financially, physically or professionally. Facebook is an easy tool that can be used against you. "With great accessibility, comes great responsibility." Final Thoughts

Slide 21:

Saving Face: THE END Created by Jacinda Legons , MPA jlegons@gmail.com

Credits:

Credits About.com Guide ClappingTree’s Web 2.0 Dana Wollman , Facebook Etiquette 101, 11-19-07 Electronic Frontier Foundation (EFF) Facebook.com Istrategylabs via Facebook’s Social Ads Platform Amanda written by Luca Gusella , Performed by Aisha Duo, Quiet Songs , 2005. Despertar , Written by Andrea Dulbecco, Performed by Aisha Duo, Quiet Songs , 2005. Din Din Wo (Little Child) Written and Performed by Habib Kuite and Domada , Muso Ko , 1995. Muita Bobeira , Written by Luciana Souza, Performed by Luciana Souza & Romerao Lubambo , Duos II , 2005. OAM’s Blues, Written and Performed by Aaron Goldberg, Worlds , 2006. One Step Beyond, Written and Performed by Karsh Kale, Realize , 2001. Symphony N0.3 in E flat, Written by Ludwig Von Beethoven, Performed by Nicolaus Esterhazy Sinfonia , The Best of Beethoven , 1997.