logging in or signing up Sales Strategies for Start-Ups sahanabose Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 259 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: March 30, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: Kishore is co-founder and CEO of PK4 Software. He has over 25 years of experience building technology product and service companies. As CEO of PK4 , he is deeply involved in strategy , sales and technology direction for Impel CRM our flagship product . He’s a regular speaker in the areas of Cloud Computing, SaaS, CRM and Emerging Businesses at various forums like NASSCOM and TiE. @ nmandyam Sales Strategies for Start-upsSales Strategies for Start-Ups: Sales Strategies for Start-Ups Narasimhan (Kishore) Mandyam, 23 Feb. 2011Agenda: Agenda Assumptions! Start-ups vs. Later-stage – what’s different? Defining your sales model Focusing your Sales Efforts Building a Sales Team Building PartnershipsI assume…: I assume… I’m talking to a “lean” start-up Lots of passion, very little money We’re talking India market – largely Some techniques may work elsewhere, but… You (think you) know what you’re good at And what you’re not! You want a scalable sales model Referrals work well, but only to a pointStart-ups vs. Later-stage: Start-ups vs. Later-stage Market-space somewhat clear Sales techniques unclear Very small team – 5 to 25 people Multi-skilled people Founders sell, few others do Market-space very clear Sales model clear and established Team has some specialization Focused teams Founders market, others sellThe sales model: The sales model Product or service – differentiators What are you good at? What not? Customer demographics Who’s your ideal prospect? Who would never buy? Positioning What words work best to describe benefits? Lead generation Where will you get your Leads from? Pricing What’s the basis for your pricing?Some sales techniques: Some sales techniques Build Lead-flow Market online, advertise, whatever Target decision-makers But talking to the CEO may NOT help! Build a series of interactions Call, email, SMS – all BEFORE you meet! Sell a Story, not a Reference References work well for bigger companiesFocus your sales efforts: Focus your sales efforts Analyze Figure out what went right or wrong in each Lead Role-play Develop reasoning to handle customer objections Replicate Prospects in areas you’ve sold in – will that work? Iterate Refine demo slides, pitch, product descriptions…Grow your sales: Grow your sales Research prospects before you target them Use non-evangelical market positions Pitch your product but sell a solution Talk the prospect’s language, not yours Leverage your first Customers unabashedly Track Leads all the way to closure or rejection Tweak pricing, but only to a degree Look around for PartnersBuild a Sales Team: Build a Sales Team Hire when sales are predictable or stable Today’s funnel should predict next month’s sales Build effective – but simple – comp model Be generous, be flexible Strengthen Lead generation Don’t look at Lead generation as a Sales function Hire for adaptability, not for brand Lots of experience may not be a good thing!Build Partnerships: Build Partnerships Think about who can bring you sales Partners bring sales , not resources Write up a clear Partnership model Domains, areas, percentages… Toot your horn Success brings Partner queries Deliver Leads to Partners Partners love success – their own! Track Partners like you do your salespeople Make them part of your CRM modelContact Info: Contact Info PK4 Software Technologies Pvt. Ltd. Website: www.impelcrm.in Email: firstname.lastname@example.org Phone: +91-80-3008-0000 Twitter: @impelcrm All the best! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.