Justin Bieber and the Teen Bling prepaid cell

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Justin Bieber and the Teen Bling prepaid cell phone By Donna Smith:

Justin Bieber and the Teen Bling prepaid cell phone By Donna Smith

A Teen Icon Less than one year on the scene :

A Teen Icon Less than one year on the scene

Prepaid Cell phones and Justin a marriage made in heaven:

Prepaid Cell phones and Justin a marriage made in heaven Most children and teens have cell phones Kids love Justin Bieber, so a cell phone that is preloaded with his autograph and photos of him would definitely be a hit. The combination of the two would be a great sensation

Slide 4:

The target market is Girls age 6 to 17 this is the age that is most interested in Justin as well as having a cell phone to talk with their friends.

Statistic on Children and Teen and Cell phones:

Statistic on Children and Teen and Cell phones Teens and Cell Phones (Pew Study, April 2010) *   The typical American teen sends and receives 50 or more messages per day, or 1,500 per month. And there are a sizeable number who do much more than that:  31% of teens send and receive more than 1 00 messages per day or more than 3,000 messages a month; 15% of teens who are texters send more than 200 texts a day, or more than 6,000 texts a month. · The report runs down a lot of details about the things that teens do with their phones besides texting and talking. For example: 83% use their phones to take pictures; 60% play music on their phones; 46% play games on their phones; 32% exchange videos on their phones; 27% go online for general purposes on their phones; 23% access social networking sites on their phones. ( Source ) http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx

20% of a teens media time is spent on A MOBLE DEVICE:

20% of a teens media time is spent on A MOBLE DEVICE New York Times

Possible mock up of back of phones:

Possible mock up of back of phones

Competition Analysis :

Competition Analysis Teen Bling Plain cell phone

Sales and Marketing :

Sales and Marketing There is no product like this on the market. The product can be positioned in the Wal-mart chain, this company stands for value and has cost effective distribution methods. Not only can it compete but can excel over any other brand marketed to our youth demographic Justin Bieber will be on the commercials to promote the product , as well as promote the product on all concerts and tours.

Start up cost:

Start up cost Start up cost $1,000,000 Purchase, production of product 500,000 Marketing and Licensing 200,000 Distribution 50,000 Misc 250,000 Total $1000,000 Sales Price $30.00 The Initial Investment requested is $1,000,000

Start up cost Con’t:

Start up cost Con’t The Initial Investment will be paid back at the end of every quarter , and shall be paid in full at the end of the first year of sales. We will partner with the LG company to purchase there prepaid phones at cost. The phones will then be wrapped in Justin Bieber Blinged out Skin. This will help with the lead time for the production and profit realization.

Financials:

Financials

Justin Beiber and Teen Bling Prepaid Cell Phones:

Justin Beiber and Teen Bling Prepaid Cell Phones What Girl in the world wouldn’t want a Teen Bling Phone

References:

References www.frankwbaker.com/media use .htm Retrieved March 25,2011 http://www.zdnet.com/blog/btl/study-american-kids-spend-75-hours-per-day-using-electronics/29755 Retrieved March 25,2011

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