Friend of the Sea Presentation FOS Day

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Friend of the Sea Day / Oslo, Norway 28/02/2011 Velkommen! Past FOS Days Today FOS Days Planned FOS Days

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Founder of the Sierra Club Foundation (in 1960) In 1969 he founded Friends of the Earth Helped to create national parks and seashores Helped to protect primeval forests and the Grand Canyon Nominated for the Nobel Peace Prize three times (in 1978, 1979, and 1998). Founded in 1982 by veteran environmentalist David Brower

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HUMANITARIAN PROJECTS Bay Area Wilderness Training (BAWT) Global Service Corps Grassroots Globalization Network Kids for the Bay Ma'at Youth Academy SAVE International (SAVE) Tibetan Plateau Project (TPP) The Borneo Project ( continue )

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ENVIRONMENTAL PROJECTS (Water related) Aral Sea Environmental Alliance Baikal Watch Campaign to Safeguard America's Waters Industrial Shrimp Action Network (ISA-Net) International Marine Mammal Project (IMMP) Mangrove Action Project Southern Rockies Watershed Network Hydro Nova Turtle Safe Project

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EII Dolphin-Safe Project ©

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Background 1986 – Sam La Budde Eastern Tropical Pacific

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Targeted Killing – Not Bycatch

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Deliberate Killing – Not Bycatch

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EII Monitoring US US Producers become EII DS EII Monitoring Europe & WW 90% of the WW Tuna Industry becomes DS AIDCP La Jolla Dolphin-Safe History

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Earth Island Dolphin-Safe Criteria

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Monitoring Procedure Monitoring Procedure Protocol

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2007 Certification of Products from Sustainable Fisheries and Aquaculture Fish, fresh Fish, preserves Fish Oils Eggs, caviar Seafood Fish, canned Fish, smoked Fish, frozen Fishmeal Sushi

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Scheme Wild-caught Farmed Fishfeed , Omega 3 Market Potential Friend of the Sea YES YES YES 100% Others wild-catch YES NO NO 50% Others bio-aqua NO YES NO 50% The only one for wild and farmed and industry-wide

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Sustainable FISHERIES criteria

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Sustainable AQUACULTURE criteria

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Species specific FOS Checklists

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Purse Seine and Longline Tuna Fleets specific FOS criteria

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Accreditation and Certification Accreditation Body (work in progess) Certification Bodies Scheme Owner Standard Setting Technical Committee

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Certification Process – The Audit STAKEHOLDERS CAN PROVIDE INPUT / OBJECTIONS

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International Monitoring Program Jay Padlan (Philippines, Western Pacific) Pushpitha Udawatte (Sri Lanka, Indian Ocean) Mohamed Abbouh (Morocco and Africa) Angel Herrera (Costa Rica and South America) Miguel Chancerelle (Portugal) Matia Grondona (Italy, Europe) DIRECTOR Worldwide coverage 4 spot-checks per week 116 spotchecks since Jan 2010 Luiza Prestes (Brasil, Amazonia)

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International Monitoring Program

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International Monitoring Program

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International Monitoring Program

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International Monitoring Program

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Permanent on-site CofC monitoring

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Permanent on-site CofC monitoring

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Permanent on-site CofC monitoring

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Permanent on-site CofC monitoring

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100% Onsite Observers Coverage

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100% Onboard Observers Coverage Observers from National Oceanographic / Marine /Fisheries Institutes Approved and Coordinated by Friend of the Sea Reporting on potential environmental impact issues (eg: MPA, Bycatch, implementation of sustainable fishing policies, size policy, etc) Providing data to RFMOs, NGOs and GP OPEN TO ALL TUNA VESSELS

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100% Onboard Observers Coverage Onboard footage of fishing activity

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International Onboard Observers Program Philippines Tuna Purse Seine Vessels EII/FOS FOS Observers on board Pevaeche , Calvo and Jealsa vessels AZORES, MADEIRA POPA Project Pole and Line 20 vessels Worldwide coverage 4 spot-checks per week 116 spotchecks since Jan 2010

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100% Onboard Observers Coverage

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100% Onboard Observers Coverage

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100% Onboard Observers Coverage

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100% Onboard Observers Coverage

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Negative Audit / Audit not authorized Cod N Atl Haddock NA Anchovies NA Bluefin, LL YF Tuna, BE, Korea, Indonesia Hake S Atl Nephrops Plaice NA Others Octopus Mor Indian BT shrimps

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Negative Audit / Audit not authorized Main Non Conformities: - Lack of water parameter analysis Use of GM soya Lack of Social Accountability Overexploited target species Bycatch of endangered species High discard Seabed impact 35% of fisheries/farm sites

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Focus on Artisanal Fisheries (over 50%) Vietnam (Squid and Cuttlefish) Ireland Troll Fishery (Tuna Albacore) AZORES SENEGAL BRASIL SOUTH AFRICA Philippines Handline (Tuna Yellowfin) Indonesia Trammel nets (Prawns) Sri Lanka, PNG Handline (Tuna) Morocco Purse Seine (Anchovies, Sardines and Mackerel) Azores, Brazil, Senegal, South Africa Pole and Line (Tuna) Maldives Pole and Line (Tuna)

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Brazil – Amazon artisanal fisheries

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Thailand – Metrix clams fishery (u.a.)

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k Collaboration with Infosamak Cooperatives Assessment Program AZORES SENEGAL BRASIL SOUTH AFRICA

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Salmón y trucha

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berberechos, mejillones y almejas

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Las anchoas, caballas y las sardinas

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Camarones y langostinos

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Atún: enlatado, ahumado y sushi

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Fish meal and oils

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Friend of the Sea GDO and Catering Private Label UK Spain Italy Switzerland Germany France

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UK – FOS at Waitrose, Aldi and Lidl From Waitrose Weekend magazine September 2010

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Friend of the Sea from aquaculture Certified Fishfeed, Fishmeal, Fishoil

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Friend of the Sea from wild-catch

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Friend of the Sea Scandinavia DK and Iceland Apasa Atuneros Vascos SA Atunlo SL Blanke Comércio de Pescados Ltda BIM (Irish Sea Fisheries Board) Comercial Pernas SL Coop Italia Covedis SA Cyprea Marine Foods (PVT) Ltd Decatrading F.A.B Sea Resources Corp. Flying Seafood Frabelle (PNG) Frinsa del Noroeste , SA Generale Conserve SpA Global Fish Pty Ltd Gomes da Costa Industrias Alimentìcias Leal Santos Ltds Logi-F AS Cardinova

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Alfonsino Anchovies Bass Bluecod Bumper Caviar (farmed) Clams Cod (farmed) Cockles (farmed) Comber Conger Eel Croacker Cuttlefish Dolphinfish Dory Fish Meal Fish Oil Fish Feed Products FOS: + 120 Species Forkbeard Frostfish Goatfish Grouper Grunt Gurnard Halibut (farmed) John Dory Kahawai Kingfish (farmed) Leng Lobster Mackerel Menhaden Mullet Mulloway (farmed) Mussels (farmed) Porae Prawns (fished and farmed) Red Drum (farmed) Red Scorpion Red Snapper Rockfish Salmon (fished and farmed) Sardines Scad Scorpionfish Seabass (farmed) Seabream (farmed) Sea Trout Shrimps Squid Sturgeon (farmed) Swordfish Tilefish Trevally Trout (farmed) Tuna Turbot (farmed) Wreckfish

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WILD-CAUGHT – CERTIFIED FISHERIES CATCH Peruvian Anchovies – 8.000.000 MT Menhaden – 640.000 MT Pacific Salmon – 300.000 MT European Pilchard – Sardine, Morocco – 760.000 MT Chub Mackerel – 100.000 MT Anchovy, Croatia - 100.000 MT Norway Shrimps – 40.000 MT Tuna Various – 100.000 MT TOT APPROX: 10.000.000 MT (+10% of WW Catch) FARMED – CERTIFIED PLANTS PRODUCTION Mussels Galicia – 300.000 MT Stolt Seafarm Turbot – 4.000 MT Leroy Cod – 2.500 MT Sturgeon Agroittica – 500 MT Caviar Agroittica – 23 MT Others (Seabream, Sea bass, Trout, Salmon, Halibut, Kingfish) TOT APPROX: 500.000 MT Nr 1. Certification Scheme WW

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Over 140 companies with FOS certified products

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… from 40 Countries

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Friend of the Sea vs Organic Aquaculture Apasa Atuneros Vascos SA Atunlo SL Blanke Comércio de Pescados Ltda BIM (Irish Sea Fisheries Board) Comercial Pernas SL Coop Italia Covedis SA Cyprea Marine Foods (PVT) Ltd Decatrading F.A.B Sea Resources Corp. Flying Seafood Frabelle (PNG) Frinsa del Noroeste , SA Generale Conserve SpA Global Fish Pty Ltd Gomes da Costa Industrias Alimentìcias Leal Santos Ltds

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Marketing - Events

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Marketing – FoS Awards

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Marketing – FoS Media presence

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Why do companies choose Friend of the Sea ? 20 Yrs Experience in Seafood Certification -> Tangible Results Conservation Mission -> Industry Independence Certifies both wild-caught and aquaculture with same logo Strictest Criteria - > FOS is the only FAO Compliant scheme Focus on Artisanal Fisheries On-Site International Monitoring Program On board Observers Coverage (Tuna PS and LL) Approval Process based on scientific data -> Affordable