Why New Product?:
Why New Product? Every firm is very much concerned to ensure its future growth or is faced with the constant threats of competitive innovative developments,or it has saturated market conditions for the existing products. Importance of product innovation Company Growth Business Planning Higher profit Margins Utilisation of excess capacity Recycling of waste product
Product Innovation :
Product Innovation Innovation has four basic directions namely:- Improvement and development of existing firms . Improvement and development of existing processes. The introduction of new products and services.
Steps In New Product Development:
Steps In New Product Development Idea Generation Screening Business analysis Product Development Test Marketing Commercialisation
Idea Generation:-Fusion of perceived needs with the recognition of a technical opportunity:
Idea Generation:-Fusion of perceived needs with the recognition of a technical opportunity Sources of New Ideas A. Internal Sources B. External Sources Internal Sources :- These are in –company sources of product generation. Basic research Manufacturing Sales people Top Management
External Sources :- Those sources of product generating ideas that signify outside sources . :
External Sources :- Those sources of product generating ideas that signify outside sources . Secondary sources of information Competitors Customers Resellers Foreign Markets Inventors
Methods /Techniques for generating New Product Ideas::
Methods /Techniques for generating New Product Ideas: Focus Groups Attribute listing Forced relationship Brain –Storming Reverse Brain Storming Problem Inventory Analysis New Product Manager should be responsible for:- Search, Stimulation and Enhancement
Screening New:
Screening New