ppt on Dominos

HISTORY :

HISTORY Founded in 1960 by Tom Monaghan. Second-largest Pizza chain in the United States. about 8,500 corporate and franchised stores in 55 countries. Domino's Pizza outlet in India opened in 1996. Close to 274 outlets in 55 cities of India. 70 percent of its revenue comes from home delivery service & around 30 percent is over-the-counter sales.

MARKET STRATEGIS:

MARKET STRATEGIS 3.1Vision Dominos Pizza vision is to be exceptional people on a mission to be the best pizza delivery company in the world. ,3Objectives Introduce value add meal concept Have a toll free number to call on deliveries GOAL Customer for life Increse no customer

Branded Pizza Market Share:

Branded Pizza Market Share

MAJOR PLAYERS:

MAJOR PLAYERS

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STRATEGIC ANALYSIS (DSTP) DIFFERENTIATION SEGMENTATION TARGETING POSITIONING

SEGMENTATION:

Geographic Region – dominos outlets in different countries is a way of segmenting their market according to region and finding out potential markets. City – they also segment the cities as class i, class ii, metros, small towns. Demographic age – under 13years, 13 to 21 years21 to 35 years, 35 to 50 years, 50+ years. family income – lower middle class, middle class, upper middle class, high class SEGMENTATION

TARGETING:

TARGETING Dominos pizzashave target the families who like to go out for dinner once in a week. They also target teenagers of school. Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items. Pizza Hut has made delivery services for those customers who like to have pizzas in their home with their families or friends.

POSITIONING:

POSITIONING Uniqueness & Taste. Varieties P S I S S T.S.G

MARKETING TACTICS (4P’s):

MARKETING TACTICS (4P’s)

PRODUCT:

PRODUCT Pizzas Pastas Breadsticks Cheese Dips Beverages Chocolava

PRICE:

PRICE

PLACE:

PLACE Dominos has distubeted in 4 part WESTEN REGION SOUTN REGION NORTH REGION ESTERN REGION

PROMOTION:

PROMOTION Customers can order their pizzas by calling a single countrywide Happiness Hotline 1800-111-123 . In fact, Delivering in 30 minutes GIFT COUPEN Advertising Tv Ads.Newspaper Hungry Kya?’, Khushiyon ki Home Deliver SALE PROMATION Bogo Corprate discount PERSONAL SELLING Door hangiing

SWOT:

SWOT

GOAL:

GOAL L….Listen E….Empathize A…Apologize D…Do what the customer need S…Stand by your promise CUSTOMER FOR LIFE

DOMINOS SUPPLY CHAIN:

DOMINOS SUPPLY CHAIN Procurement of raw materials Raw materials like wheat, baby corn, tomatoes and spices are got, out of which wheat was bought in from jalandhar and then sent to the commissaries in refrigerated trucks. 4 commissaries (Regional Centralized Facilities) Delhi Bangalore Kolkata Mumbai

SUPPLY CHAIN DIAGRAM:

SUPPLY CHAIN DIAGRAM WHEAT REFRIGERATED TRUCK WAREHOUSE DOUGH RETAIL OUTLET

Implementation Plans :

Implementation Plans Introduce new options to menu. Create more outlets and locations. Advertising through newspaper, television and internet of the new options Create new helpline for customers to order the food.

questions:

questions

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Thank You