Creative ThinkingIn and Out of the Box :Copyright © 2002 by Lon Camomile All rights reserved. Creative ThinkingIn and Out of the Box Presented by Lon Camomile


What must I do to Think Creatively? :Copyright © 2002 by Lon Camomile All rights reserved. What must I do to Think Creatively?


What must I do to Think Creatively? :Copyright © 2002 by Lon Camomile All rights reserved. What must I do to Think Creatively? Creative thinking does not require you to do something different… but it does require you to process information DIFFERENTLY.


Plato’s shadow theory: What’s in the box? :Copyright © 2002 by Lon Camomile All rights reserved. Plato’s shadow theory: What’s in the box? What objects could cast these shadows?


Plato’s shadow theory: What’s in the box? :Copyright © 2002 by Lon Camomile All rights reserved. Plato’s shadow theory: What’s in the box? What objects could cast these shadows?


Plato’s shadow theory: What’s in the box? :Copyright © 2002 by Lon Camomile All rights reserved. Plato’s shadow theory: What’s in the box? What objects could cast these shadows?


Plato’s shadow theory: What’s in the box? :Copyright © 2002 by Lon Camomile All rights reserved. Plato’s shadow theory: What’s in the box? Perspective influences your perception of reality


That’s impossible! What’s The Problem? :Copyright © 2002 by Lon Camomile All rights reserved. That’s impossible! What’s The Problem? Make this equation read correctly without touching anything.


That’s impossible! What’s The Problem? :Copyright © 2002 by Lon Camomile All rights reserved. That’s impossible! What’s The Problem? Want new insights? Get out of your box. Change your perspective.


That’s impossible! What’s The Problem? :Copyright © 2002 by Lon Camomile All rights reserved. That’s impossible! What’s The Problem? Perspective influences your perception of reality Arrange six pennies into two rows containing four coins in each row


That’s impossible! What’s The Problem? :Copyright © 2002 by Lon Camomile All rights reserved. That’s impossible! What’s The Problem? Are rules that don’t exist inhibiting your thinking? Research is to see what everyone else has seen, and to think what nobody else has thought. Albert Szent-Gyorgyi


Slide 12:Copyright © 2002 by Lon Camomile All rights reserved. How you view the question determines How You Frame the Answer


Slide 13:Copyright © 2002 by Lon Camomile All rights reserved. Look for alternative answers to generateMultiple Options What is 1/2 of 13? Right Brain Answers Left Brain Answers Conceptual Answers 6.5 six and one half 1/4 of 26 1. 1 2. 3 3. Thir 4. teen 5. 13 6. 13 7. x111 8. x111 Almost a lucky number. Half of a baker’s dozen.


Solving the Creativity Puzzle :Copyright © 2002 by Lon Camomile All rights reserved. Solving the Creativity Puzzle Creativity is not making something out of nothing. It is organizing existing elements into new and different wholes to produce the desired results. What you do with what you have determines what you get.


Need a fresh perspective? Try Object Analogy :Copyright © 2002 by Lon Camomile All rights reserved. Need a fresh perspective? Try Object Analogy How is Knowledge like a tree? Consider: Physical Attributes Roots Branches Leaves Fruit Byproducts Wood Food Life Cycle


Slide 16:Copyright © 2002 by Lon Camomile All rights reserved. I D E A S The Ideation Process Ideas Flow In Cycles & Waves Digestion and Conceptualization Less Innovative Ideas The Wall Mind and Perception Shift More Innovative Ideas 2 3 1 2 3 4 5 1 4 5 Total Number of New Ideas Ideas Flow In Cycles & Waves TIME Copyright © 1993 by Lon Camomile. All rights reserved. The Physiology of Creative Thinking


In-the-box vs. out-of-the-box thinking Why do people shop? :Copyright © 2002 by Lon Camomile All rights reserved. In-the-box vs. out-of-the-box thinking Why do people shop? In-the-box thinking People shop to buy products and services that they want and need People shop for: Stimulation Self-reward Social experience Status and power To learn about new products and trends Out-of-the-box thinking


In-the-box vs. out-of-the-box thinking What do people buy? :Copyright © 2002 by Lon Camomile All rights reserved. In-the-box vs. out-of-the-box thinking What do people buy? In-the-box thinking People buy the products we sell Are you selling what your customers are buying? Product: Insurance Product of product: Compensation for loss Product of product’s product: Peace of mind Out-of-the-box thinking


In-the-box vs. out-of-the-box thinking What “sells” customers? :Copyright © 2002 by Lon Camomile All rights reserved. In-the-box vs. out-of-the-box thinking What “sells” customers? In-the-box thinking Selling is telling Words convince customers Out-of-the-box thinking Words = 7% Tone = 38% Image = 55%


In-the-box vs. out-of-the-box thinking Why do people shop elsewhere? :Copyright © 2002 by Lon Camomile All rights reserved. In-the-box vs. out-of-the-box thinking Why do people shop elsewhere? In-the-box thinking People shop elsewhere because they found better products or a better price Out-of-the-box thinking Better Product = 15% Better Price = 15% Better Service = 70%


What you DO with what you HAVE determines what you GET! :Copyright © 2002 by Lon Camomile All rights reserved. What you DO with what you HAVE determines what you GET!


What you DO with what you HAVE determines what you GET! :Copyright © 2002 by Lon Camomile All rights reserved. DISCOUNT CITY Every Day Low Prices Save $ $ $ Super Savings Buy More For Less What you DO with what you HAVE determines what you GET!


What you DO with what you HAVE determines what you GET! :Copyright © 2002 by Lon Camomile All rights reserved. DISCOUNT CITY Every Day Low Prices Save $ $ $ Super Savings Buy More For Less What you DO with what you HAVE determines what you GET! Creativity is…organizing existing elements into new and different wholes to produce the desired results. Enter Here


Unlock your creative potential Dare to be foolish :Copyright © 2002 by Lon Camomile All rights reserved. Unlock your creative potential Dare to be foolish Emotional Locks The Creativity Key Fear stifles creativity Create a “safe” emotional environment Encourage risks Play with problems Be kind to yourself


Unlock your creative potential Challenge Accepted Assumptions :Copyright © 2002 by Lon Camomile All rights reserved. Unlock your creative potential Challenge Accepted Assumptions Intellectual Locks The Creativity Key The greatest obstacle to discovery is not ignorance… it is the illusion of knowledge. Daniel J. Boorstin Know what you do not know Read wide & deep Develop an insatiable curiosity


Unlock your creative potential Consider “Creative” Environmentalism :Copyright © 2002 by Lon Camomile All rights reserved. Unlock your creative potential Consider “Creative” Environmentalism Environmental Locks The Creativity Key When we learn to relax the body, breath and mind… the body becomes healthy, and the mind becomes clear. Tarthang Tulku Be very aware of your environment Stimulate your senses design your own creative nest


Unlock your creative potential Corporate Culture Counts :Copyright © 2002 by Lon Camomile All rights reserved. Unlock your creative potential Corporate Culture Counts Cultural Locks The Creativity Key Creativity comes from unlikely juxtapositions… mix, ages, cultures and disciplines Nicholas Negroponte Actively seek diversity Reward creativity Constantly try to better your best Avoid complacency


Unlock your creative potential Recognize Your Creativity :Copyright © 2002 by Lon Camomile All rights reserved. Unlock your creative potential Recognize Your Creativity Perceptual Locks The Creativity Key The pictures you create in your head often turn into the reality you hold in your hand. Alan Hanson Look for evidence of your creativity Keep a creativity log Exercise your creativity every chance you get