Creative Problem SolvingStrategies :Creative Problem SolvingStrategies Prof. Ursula Liebsch


Workshop Objectives :2 Workshop Objectives To develop awareness of the importance of creativity and innovation in a world of change. To know about creativity techniques and to practice them. To develop the own potential of creativity


Content :3 Content 1. Introduction into Creativity and Intuition 2. Conditions for Creativity 3. Logic of Failure or Creativity Blockades 4. Step 1: Introduction into the Process of Creative Problem Solving 5. Step 2: Problem Analysis with Systematic-Analytic Techniques of Creativity 6. Step 3: Developing Ideas with Brain Intuitive Creativity Techniques


Slide 4:4 De Bono, Edward: Serious Creativity Ceserani, J. / Greatwood, P.: Innovation and Creativity Dörner, Dietrich: Logik des Misslingens Gelb, Michael: Thinking for a Change Gelb, Michael: Leonardo Principle Novak: Schöpferisch mit System Siewert, Horst: Kreativ-Training Marketing Schlicksupp, Helmut: Ideenfindung References


1. Creativity and Intuition :5 1. Creativity and Intuition What is creativity? Characteristics of creative people Phases of the creative process Requirements of the creative thinking process - convergent and divergent thinking


Slide 6:6 Creativity is the skill to create new and useful ideas as a reaction to challenges, problems or needs. Creativity usually is a new combination of known knowledge. Creative thinking means getting away from inflexible structures of thinking. What is Creativity?


What is meant by intuitive thinking? :7 What is meant by intuitive thinking? Intuitive thinking means to get an idea or understanding, without being able to explain how you have developed it. (Mental flash, example: Archimedes in the bath tub or Newton under an apple tree)


Characteristics of Creative People :8 Characteristics of Creative People Curiosity Energy Conflict and frustration tolerance Independence and non conformism Problem sensibility Flexibility and independence in thinking Self awareness Courage Preference for new things Orientation in the direction of solutions Open minded Joy of leaning and experimenting Humour Optimism


Phases of the Creative Process :9 Phases of the Creative Process Analytical Phase Intuitive Phase Evaluation Decision and Implemetation


Phases of the creative Process :10 Phases of the creative Process 1. Analytical Phase To recognize the problem To identify with the problem To analyse the problem To look for solutions, mainly in the known area.


Slide 11:11 2. Finding ideas in the unknown Getting away from the problem Unconscious work on the problem Intuitive understanding, mental flash Creating an idea from the idea Further development of the idea 3. Evaluation of the idea 4. Decision and planning of implementation Phases of the Creative Process


Requirements for the creative process :12 Requirements for the creative process Problem sensibility problem analysis Knowledge, flexibility finding ideas Critical judgement evaluation Ability to carrying through realisation


Creativity as a synthesis of :13 Creativity as a synthesis of divergent thinking: free, without order fantastic illogical convergent thinking: logical, systematic reality related


Slide 14:14 Information-processing Consciousness Censor Pre-con- sciousness Subconsciousness convergent divergent divergent


2. Conditions for Creativity :15 2. Conditions for Creativity Fearless and supportive atmosphere Willingness of taking risks Creation of free space Open communication Motivation for creative achievements Introduction and use of creativity techniques


Slide 16:16 Atmosphere for Creativity Threatening controversial neutral cooperative supportive atmosphere Total of energy for an individual or team Energy required for emotional survival Energy available for task and success


Slide 17:17 low emotional/subjective risk high high real risk low Ostrich-bird-Strategy Defensive strategy Creative and willing to experiment “Risk-lover” Willingness of taking risks


Creating free space :18 Creating free space Non-directed time Example M3: 15% of the time for own projects


Motivation for creative achievements :19 Motivation for creative achievements Rewarding new ideas Honouring Tolerance for risks and failure Putting aside enough time Distance from the daily routine business Integration of those who are responsible for implementation


:20 No visions, unclear objective Cold start (no preparation) No money No time, myths of “too much work“ Excessive stress Fear of failure Believing not to be creative No motivation, negative attitude Ignorance and wrong hypotheses or assumptions No systemic thinking 3. Logic of failure or Creativity Blockades