Slide 1:Creativity


Slide 2:Objectives Describe the creative process Explain the personality traits of creative people Explain how the four cognitive creativity skills are promoted by creativity techniques. List the five categories of characteristics that distinguish creative people from noncreative people Explain the organizational conditions that hinder and promote creativity 12 -1


Slide 3:Innovation - Defined Innovation is the implementation of new ideas at the individual, group or organizational level 12 -2


Creativity - Defined :Creativity - Defined Creativity is the development of ideas about products, practices, services, or procedures that are novel and potentially useful to the organization 12 -3 Eureka!


What Does It Take to Be Creative? :What Does It Take to Be Creative? Time Hard work Mental energy 12 -4


The Creative Person :The Creative Person How are they different? Personality Traits Cognitive Creativity Skills Domain-specific Knowledge Intrinsic Motivation 12 -5


Characteristics of Creative People :Characteristics of Creative People 12 -6


Personality Traits of Creative People :Personality Traits of Creative People Persistence Self-confidence Independence Attraction to complexity Tolerance of ambiguity Intuitiveness 12 -7


Slide 9:…Personality Traits of Creative People Have broad interests Are energetic Drive to achieve Love their work Take risks 12 -8


Slide 10:Cognitive Creativity Skills Think creatively Generate alternatives Engage in divergent thinking Suspend judgment 12 -9


Domain-Specific Knowledge Develops Via :Domain-Specific Knowledge Develops Via 12 -10 Education Training Experience Contextual Knowledge


Creativity Enhancers :Creativity Enhancers Focus on intrinsic motivation Creativity goals Developmental feedback Supportive supervision Healthy competition Participative decision making Autonomy Hire creative people Enriched, complex jobs Provide resources Clear organizational goals Instructions to be creative Recognize and reward creativity Encourage risk taking No punishment for failure 12 -11


…Creativity Enhancers :…Creativity Enhancers Workforce diversity Internal and external interaction Diverse teams skilled at working together Supportive climate Organizational culture the promotes innovation Flexible, flat structures Close interaction and relationships with customers 12 -12


Slide 14:How Can OrganizationsFoster Creativity? Hire creative & diverse workforce Design complex & challenging jobs Set clear org. goals Recognize & reward creativity 12 -13 Set creativity goals Use diverse teams Create the right org. culture Provide resources esp. time “Be Creative!”


Slide 15:Management Style and Creativity Encourage risk taking Provide autonomy Encourage productivity - “sweat equity” Supportive supervision, climate, and work group Participative leadership 12 -14


Slide 16:Organization Design and Creativity 12 -15 Flexible Flat Structures Internal & External Interaction Close Contact w/ Customers That promote


Slide 17:Creativity Killers 12 -16 Excessive focus on extrinsic motivation Limits set by superiors Critical evaluation Close, controlling supervision Competition in a win-lose situation Control of decision making Control of information


Stages in the Creative Process :Stages in the Creative Process Clarification Perspiration Inspiration 12 -17 incubation Distillation Evaluation


Slide 19:The ICEDIP process. Inspiration: In which you generate a large number of IDEAS. Experiments, intuition and risk taking. Clarification: In which you focus on your goal Key questions to ask are: What am I trying to achieve here? What am I trying to Say? What exactly is the problem I am trying to solve? Distillation: In which you look through the ideas you have generated and try to determine which ones to work on Perspiration: In which you work determinedly on your best ideas. Evaluation: In which you look back over you work in progress. In the evaluation phase you examine your work for strengths and weaknesses. How you work is shaping up. Again repeat the cycle towards perspiration for improvement Incubation: In which you leave the work alone, though you still ponder about it occasionally, leaving it on the surface of you mind.


Slide 20:12 -19 Creative Thinking Techniques Brainstorming Rules Expressiveness - Say whatever ideas come to mind without focusing on constraints Non-evaluation - No criticism allowed; all are valuable Quantity - Produce as many ideas as possible Building - Expand on other people’s ideas


Slide 21:… Creative Thinking Techniques Brainwriting Hybrid of both individual and group brainstorming Produces more ideas than brainstorming 12 -20