logging in or signing up saving face: facebook ads as efficient marketing tool for artists tywhite Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 290 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: February 17, 2011 This Presentation is Public Favorites: 0 Presentation Description Ty White's talk from New Music Seminar LA 2011 Comments Posting comment... Premium member Presentation Transcript Saving Face: Facebook Ads as Efficient Marketing Tool: Saving Face: Facebook Ads as Efficient Marketing Tool Ty White @ tywhite Sum The GreaterAll Smiles Record #2: All Smiles Record #2Google AdWords: Google AdWordsFacebook Ads: Facebook AdsFacebook Ads: Facebook AdsAll Smiles Record #3 (after 1 day of Pre-order): All Smiles Record #3 (after 1 day of Pre-order)Why Facebook Ads?: Why Facebook Ads? Context Passive, browsing environment Data Able to serve ads based on explicit preferences, not just page contextTargets: Targets Trust data over instinct Last.fm , Facebook’s recommendations, etc. Relevance is kingCreative: CreativeCreative: Creative Minimum of three variants of each component per target (27 total ads per target): Title Image Body Facebook’s algorithms can optimize better the more options you give themCreative: Creative Did I mention relevance is king? Why are you targeting me? Why would I want to click?Budget: Budget Overall Budget for “advertising,” optimize for channel Optimization Define conversion metrics Measure Redistribute fundsDefine Conversion Metrics: Define Conversion Metrics Image via TopspinMeasure Using Topspin: Measure Using Topspin Create widgets for each target streaming, email for media, or buy button Create a landing page for each, including the unique widget Direct FB Ads at related page Measure conversions by segment $ / stream, $ / email acquired, $ / $Measure using Eventbrite: Measure using Eventbrite Create an event Create custom links for each target http://myevent-CUSTOM.eventbrite.com Check the backend tracking for sales dataAdvertising for Artists beyond Facebook: Advertising for Artists beyond Facebook Google Retargeting StumbleUpon RedditConclusion: Conclusion Ads can be an efficient way to grow your brand, IF you: Select your targets using data Make great and relevant creative Choose your conversion metrics appropriately Optimize based on performanceThanks!: Thanks! Please share your data! For more: http:// tywhite.com/search/facebook+ads You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
saving face: facebook ads as efficient marketing tool for artists tywhite Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 290 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: February 17, 2011 This Presentation is Public Favorites: 0 Presentation Description Ty White's talk from New Music Seminar LA 2011 Comments Posting comment... Premium member Presentation Transcript Saving Face: Facebook Ads as Efficient Marketing Tool: Saving Face: Facebook Ads as Efficient Marketing Tool Ty White @ tywhite Sum The GreaterAll Smiles Record #2: All Smiles Record #2Google AdWords: Google AdWordsFacebook Ads: Facebook AdsFacebook Ads: Facebook AdsAll Smiles Record #3 (after 1 day of Pre-order): All Smiles Record #3 (after 1 day of Pre-order)Why Facebook Ads?: Why Facebook Ads? Context Passive, browsing environment Data Able to serve ads based on explicit preferences, not just page contextTargets: Targets Trust data over instinct Last.fm , Facebook’s recommendations, etc. Relevance is kingCreative: CreativeCreative: Creative Minimum of three variants of each component per target (27 total ads per target): Title Image Body Facebook’s algorithms can optimize better the more options you give themCreative: Creative Did I mention relevance is king? Why are you targeting me? Why would I want to click?Budget: Budget Overall Budget for “advertising,” optimize for channel Optimization Define conversion metrics Measure Redistribute fundsDefine Conversion Metrics: Define Conversion Metrics Image via TopspinMeasure Using Topspin: Measure Using Topspin Create widgets for each target streaming, email for media, or buy button Create a landing page for each, including the unique widget Direct FB Ads at related page Measure conversions by segment $ / stream, $ / email acquired, $ / $Measure using Eventbrite: Measure using Eventbrite Create an event Create custom links for each target http://myevent-CUSTOM.eventbrite.com Check the backend tracking for sales dataAdvertising for Artists beyond Facebook: Advertising for Artists beyond Facebook Google Retargeting StumbleUpon RedditConclusion: Conclusion Ads can be an efficient way to grow your brand, IF you: Select your targets using data Make great and relevant creative Choose your conversion metrics appropriately Optimize based on performanceThanks!: Thanks! Please share your data! For more: http:// tywhite.com/search/facebook+ads