CUSTOMER CARE giang iu

CUSTOMER CARE :

CUSTOMER CARE Giang Pham Thu

Part 1: What is Customer Care? :

Part 1: What is Customer Care? Definition of Customer care The purpose of Customer care Some rules in Customer care The ways to develop Customer care

 Definition of Customer care:

Definition of Customer care Customer service is a series of activities designed to enhance the level of customer satisfaction - that, the feeling that a product or service has met the customer expectation (Jamier L. Scott 2002). The customer care has played an extra important role in the development and succeeding of any organization.

The purpose of Customer Care:

The purpose of Customer Care Remain the number of potential customers of the company, beside increase new ones. Help companies find out the change in customers’ demands and give right policies for that. Keep the contact between sellers and buyers close. Bring the unshakeable development for the company.

Customer care and profits of companies:

Customer care and profits of companies Good Customer service will decide the large number of customers and that helps the company’s turnover increase. With good Customer care, products can be introduced to others and the business will grow. That is profitable! In small or medium companies, if the Customer care is improved, they will get clear results for profits.

The ways to develop Customer care:

The ways to develop Customer care Definite the number of customers and classify them: traditional, potential and big customers. Always have the special promotion for products and financial support programs for necessary customers. Try to know customers ‘requirement as well as their hopes for goods in the future .

The ways to develop Customer care (Cont):

The ways to develop Customer care (Cont) Flexible policies in keeping and increasing the number of customers in the future. Have different ways to approach customers and find out their thoughts about products, services of the company. Organizing professional training programs on customer care for all staffs.

Part 2: How to use Customer care best :

Part 2: How to use Customer care best

How to use Customer care best :

How to use Customer care best To get the efficiency in Customer care, the organization should adopt these basic rules: Use slogan “The customer is always right” thoroughly Always show the true qualification of products Care about products’ qualification and price

How to use Customer care best (Cont):

How to use Customer care best (Cont) Get every complaints from customers and deal with them rapidly Explain for the customers’ every wonders enthusiastically Especially use advertising programs on TV, Internet( like short video…) for marketing products as well as brand.