Social Media Revolution

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Sue Anstiss ‘Step into Social Media’

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First newspaper published Computer 1970 1752 1916 1930’s 2010 TV Radio

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8 6 4 5 3 3

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Quick bit about you... Your experience of social media? What you’d like from today?

The old communication model was a monologue.:

The old communication model was a monologue.

3000:

3000 The average person is exposed to advertising messages/day

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The new communication model is a dialogue.

What is social media?:

What is social media? People using tools (like blogs and video) & sites (like Facebook and Flickr) to share content and have conversations online.

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Why should we care

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BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr

BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL :

BECAUSE VISITING SOCIAL SITES IS NOW THE 4 TH MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL

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Selectives Mavens Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter

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Engagement correlates with performance

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But how do we get started?

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Listen

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2. Engage

Immerse yourself in the conversations.:

Immerse yourself in the conversations. (any or all of the above are a good place to start!)

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Relinquish control

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3. Give generously

social > media:

social > media Hint: Share some stuff.

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4. Have a strategy

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5. Measure results

www.google.com/analytics:

www.google.com/analytics

Facebook offers unique analytics:

Facebook offers unique analytics Standard Reporting Standard Impression, Clicks, Video Plays Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans

Measuring your audience:

Measuring your audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator

Paid for analysis:

Paid for analysis Level 3 Level 1 Level 2

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Questions so far

The conversations are powered by…:

Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis The conversations are powered by… (…just to name a few)

The conversations are powered by…:

Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis The conversations are powered by…

The conversations are powered by…:

Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis The conversations are powered by…

13 HOURS :

13 HOURS Picture from www.pujoproductions.net The amount of video uploaded to YouTube every minute.

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100,000,000 The number of YouTube videos viewed per day

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412.3 YEARS Photo by www.redbubble.com The length of time it would take to view every YouTube video

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83% have watched video clips

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Tom Dixon Will it Blend Video http://www.blendtec.com/willitblend/

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Using YouTube for business 10 great ideas!

The conversations are powered by…:

Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis The conversations are powered by…

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57% have joined a social network

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Over 47 million members In over 200 countries around the world A new member joins LinkedIn approximately every second

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Photo’s Events Video Comments Groups Messages Pages Applications

UK continues to add new users:

UK continues to add new users Facebook adds 1m new accounts every 4-6 weeks approx * Source: Facebook internal data, Sep 2008 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days 18m

A major reach vehicle in the UK :

A major reach vehicle in the UK More people using Facebook than most traditional media 18m Active Users (8.5m daily) 6.9m Listeners (RAJAR Q4 2008) 3.2m daily readers (ABC Feb 2009) 7m weekly viewers (BARB Dec 2008) 2m viewers (BARB Feb 2009) 547,000 circulation (ABC Feb 2009) 11.4m Viewers (BARB Feb 2008) 1.3m UK circulation, 733,000 London (ABC Feb 2009)

The conversations are powered by…:

Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis The conversations are powered by…

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3,600,000,000 The number of photos archived on Flickr.com - June 2009

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55% have uploaded photos

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Using Flickr for business Another 10 great ideas!

The conversations are powered by…:

Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis The conversations are powered by…

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200,000,000 blogs

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S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog

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36% think more positively about companies that have blogs

The conversations are powered by…:

Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis The conversations are powered by…

29 million users 1,300% year on year growth:

29 million users 1,300% year on year growth Photo by twittermania.net

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Who I follow…

Some things to do:

Some things to do

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IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com

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HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP

IF YOUR REPEAT BUSINESS IS RUBBISH, SOCIAL MEDIA CAN HELP:

IF YOUR REPEAT BUSINESS IS RUBBISH, SOCIAL MEDIA CAN HELP

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IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP

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NEVER FORGET THE BASIC RULES

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RULE #1: LISTEN

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RULE #2. ENGAGE

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RULE #3 : BE GENEROUS

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RULE #4 : HAVE A STRATEGY

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Photo by Utne.com HOPE IS NOT A STRATEGY.

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RULE #5 : MEASURE Audience Engagement Loyalty Influence Action

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Food for thought...

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“Marketing”

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“Advertising”

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“Public Relations”

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“Social Media Marketing”

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Testing the Methodology

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“White Christmas”

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“Gym Membership”

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Social Media Revolution video