logging in or signing up cb aSGuest85155 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 30 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: February 06, 2011 This Presentation is Public Favorites: 0 Presentation Description about beef contiversy Comments Posting comment... Premium member Presentation Transcript Slide 4: McDONALD’S McAGENDA : McAGENDA Demographic Profile Psychographic Profile Objective Methodology Primary Data: Analysis & Interpretation Conclusion Questions McDEMOGRAPHICS : McDEMOGRAPHICS Age: 18 – 25 years Gender: Male / Female Marital Status: Single Income: N/A Occupation: Student Education: Undergraduate / Postgraduate McPSYCHOGRAPHICS - STRIVERS : McPSYCHOGRAPHICS - STRIVERS Trendy Fun loving Motivated by achievement Concerned about the opinions and approval of others Money defines success, don't have enough of it to meet their desires. Favor stylish products Strivers are active consumers Impulsive consumers, as their financial circumstances will allow McOBJECTIVES : McOBJECTIVES The objective of this study on Consumer Behavior of an existing / potential McDonald’s customers to analyze the following parameters: Consumer Perception Consumer Motivation Consumer Attitude Consumer Satisfaction McMETHODOLOGY : McMETHODOLOGY Online Questionnaire: www.mcdonalds.questionpro.com Sampling Technique: Convinience Sampling Survey & Analysis Tool: http://www.questionpro.com/ McSTATISTICS : McSTATISTICS McFREQUENCY : McFREQUENCY McSPENDING : McSPENDING McCORRELATION : McCORRELATION McPERCEPTION : McPERCEPTION Pocket Friendly Alternative : Pocket Friendly Alternative McFood is healthy : McFood is healthy Self – service is a good option : Self – service is a good option McMenu offers value for money : McMenu offers value for money Packaging for the food is user friendly : Packaging for the food is user friendly Seating layout is convinient : Seating layout is convinient McAd : McAd McDonald’s need advertising : McDonald’s need advertising McATTITUDE : McATTITUDE Visits increases during offers : Visits increases during offers McFood without affecting schedule : McFood without affecting schedule Visiting McDonald’s is fun : Visiting McDonald’s is fun McFood is Reliable : McFood is Reliable McPreferred : McPreferred 1 2 3 4 5 KFC Dosa Plaza Papa John’s Pizza McSATISFACTION : McSATISFACTION Consistency of taste and quality : Consistency of taste and quality McMENU : McMENU McProducts on Menu are always available : McProducts on Menu are always available McDonald’s is always clean : McDonald’s is always clean Is the McStaff courteous : Is the McStaff courteous McStaff is Courteous : McStaff is Courteous Temperature inside is Optimum : Temperature inside is Optimum McWashrooms are always Clean : McWashrooms are always Clean Complaints are Promptly Addressed : Complaints are Promptly Addressed McMOTIVATION : McMOTIVATION McFood satisfies your Hunger : McFood satisfies your Hunger Hangout Zone with Family and Friends : Hangout Zone with Family and Friends Free Toy with Happy Meal : Free Toy with Happy Meal Good Place to Celebrate at : Good Place to Celebrate at McANYWHERE : McANYWHERE Easy Accessibility : Easy Accessibility Past Experience : Past Experience Emotional Attachment : Emotional Attachment THANK YOU FOR VISITING McDONALD’S : THANK YOU FOR VISITING McDONALD’S McQUESTIONS You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
cb aSGuest85155 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 30 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: February 06, 2011 This Presentation is Public Favorites: 0 Presentation Description about beef contiversy Comments Posting comment... Premium member Presentation Transcript Slide 4: McDONALD’S McAGENDA : McAGENDA Demographic Profile Psychographic Profile Objective Methodology Primary Data: Analysis & Interpretation Conclusion Questions McDEMOGRAPHICS : McDEMOGRAPHICS Age: 18 – 25 years Gender: Male / Female Marital Status: Single Income: N/A Occupation: Student Education: Undergraduate / Postgraduate McPSYCHOGRAPHICS - STRIVERS : McPSYCHOGRAPHICS - STRIVERS Trendy Fun loving Motivated by achievement Concerned about the opinions and approval of others Money defines success, don't have enough of it to meet their desires. Favor stylish products Strivers are active consumers Impulsive consumers, as their financial circumstances will allow McOBJECTIVES : McOBJECTIVES The objective of this study on Consumer Behavior of an existing / potential McDonald’s customers to analyze the following parameters: Consumer Perception Consumer Motivation Consumer Attitude Consumer Satisfaction McMETHODOLOGY : McMETHODOLOGY Online Questionnaire: www.mcdonalds.questionpro.com Sampling Technique: Convinience Sampling Survey & Analysis Tool: http://www.questionpro.com/ McSTATISTICS : McSTATISTICS McFREQUENCY : McFREQUENCY McSPENDING : McSPENDING McCORRELATION : McCORRELATION McPERCEPTION : McPERCEPTION Pocket Friendly Alternative : Pocket Friendly Alternative McFood is healthy : McFood is healthy Self – service is a good option : Self – service is a good option McMenu offers value for money : McMenu offers value for money Packaging for the food is user friendly : Packaging for the food is user friendly Seating layout is convinient : Seating layout is convinient McAd : McAd McDonald’s need advertising : McDonald’s need advertising McATTITUDE : McATTITUDE Visits increases during offers : Visits increases during offers McFood without affecting schedule : McFood without affecting schedule Visiting McDonald’s is fun : Visiting McDonald’s is fun McFood is Reliable : McFood is Reliable McPreferred : McPreferred 1 2 3 4 5 KFC Dosa Plaza Papa John’s Pizza McSATISFACTION : McSATISFACTION Consistency of taste and quality : Consistency of taste and quality McMENU : McMENU McProducts on Menu are always available : McProducts on Menu are always available McDonald’s is always clean : McDonald’s is always clean Is the McStaff courteous : Is the McStaff courteous McStaff is Courteous : McStaff is Courteous Temperature inside is Optimum : Temperature inside is Optimum McWashrooms are always Clean : McWashrooms are always Clean Complaints are Promptly Addressed : Complaints are Promptly Addressed McMOTIVATION : McMOTIVATION McFood satisfies your Hunger : McFood satisfies your Hunger Hangout Zone with Family and Friends : Hangout Zone with Family and Friends Free Toy with Happy Meal : Free Toy with Happy Meal Good Place to Celebrate at : Good Place to Celebrate at McANYWHERE : McANYWHERE Easy Accessibility : Easy Accessibility Past Experience : Past Experience Emotional Attachment : Emotional Attachment THANK YOU FOR VISITING McDONALD’S : THANK YOU FOR VISITING McDONALD’S McQUESTIONS