EDUCATION STRATEGY : EDUCATION STRATEGY EDUCATION : A person able to read, write and understand or an educated person without a university degree. EDUCATION Slide 3: The rate of Literacy in the Indian setting, it is about 52% for males & 39% for females(census-1991). the total literacy rate is 65.38% according to 2001 census
Elementary Schools generally managed by the state government .
Private schools and other formal and informal agencies are also engaged in the process of offering elementary education to the children.
Thus, the need of the hour is to market literacy programme in such a way that with the minimum possible investment, we succeed in getting the maximum possible results. Slide 4: The Educational institutions bear the responsibility of go faster the rate by improving the standard of education .
Demand and supply of literacy-the financial constrained.
Our emphasis is on changing the system of education, of course, helping us in making the human resources productive, carl Rogers (1962)and shoemakes(1971) identified some important properties for innovation- relative advantage, compatibility, complexity, trialability and observability. Slide 5: The new idea should be successful in serving all the related persons /institutions.-Educational institutions, students, teachers, society and ultimately nation.
Innovative education in India – the number of social & noble thinkers whose views and ideas have been taken for developing a model for elementary education.
Try activate the innovation process.
Maria Montessori- A doctor of medicine from the university of Rome, felt that education is the active help given to the normal expansion of the life of child. She belived that self-education is the best device to educate the children. Slide 6: Blending of three important demand must develop the service mix of education
Profit –generation- not a profit generation, Rational pricing strategy.
Social –orientation. MARKETING MIX OF EDUCATION : MARKETING MIX OF EDUCATION Slide 8: MARKETING MIX FOR ADULT LITERACY PRODUCT MIX : PRODUCT MIX Adult Literacy Formal Informal Knowledge of alphabets
Development of knowledge in tune with aptitude Civic sense nutritional awareness
Cultural, Ethical promotion
National Excellence Government Agencies Social organisations Global support Skill Generation Vocational MARKETING MIX FOR ADULT LITERACY : The adult literacy will help in contributing to the process of making a sustainable society.
Specially to develop expertise in the face of changing environmental conditions. MARKETING MIX FOR ADULT LITERACY PROMOTION MIX : Motivating the illiteracy in radio.
TV for AIR and DD-1.
Rapport building with media publicize their programmes. PROMOTION MIX PLACE MIX : Incentive care on channelising the educational services for adult illiteracy at almost levels.
Channelising make it small, minimize cost and time.
Establish a direct link with the Adult Education centres.The leading global Organisations PLACE MIX Slide 13: E.g.UNESCO(United Nations Educational Scientific and Cultural Organization).
UNIFEM(United Nations Development Fund for Women).
UNICEF(United Nations Children’s Emergency Fund) . PLACE MIX : PLACE MIX A Unesco and others Central Government Central Government AED State Government AED Teachers Users AI B Central Govt Central Govt AED Bureaucracy AED Teachers Users AI C Voluntary Social Orgs AECs Teachers Users AI Slide 15: A- That the delay in distribution is very natural.
B- Big gap.
C- Partially effective.
They prefer one or two-level channel. PRICE MIX : They find least scope for mobilizing funds from the internal sources, funding process is collecting grants, aids, charity and donations.
Free-of-cost services. PRICE MIX STRATEGIC MARKETING FOR ADULT EDUCATION : Active participation and involvement.
Visual image to be given due weightage in the marketing process.
Inclusion of more incentives.
Infrastructural constraints to be removed.
Committed pool of volunteers.
Undertaking Area specific programmes.
A careful equilibrium between the carrot and stick policy.
Special weightage to women literacy. STRATEGIC MARKETING FOR ADULT EDUCATION MARKETING MIX FOR ELEMENTARY EDUCATION : Primary education I-V. MARKETING MIX FOR ELEMENTARY EDUCATION PRODUCT MIX : Changing the environmental conditions.
Further link with the secondary education. PRODUCT MIX PRODUCT MIX : PRODUCT MIX Elementary Education programming Formal Informal Knowledge of alphabets
Knowledge of language of fundamentals
Sports, Music, art Civic sense
National Excellence Government schools ,Private schools Secondary Education PROMOTION MIX : Educating children not a programme but a mission.
They required two important areas
To instrumentalise the personal promoters.
To innovate the non-personal promotional measures.
Motivating by teachers and parents.
Organize seminars, conferences, and workshops and should invite media people for an exposure. PROMOTION MIX PRICE MIX : Government schools are providing a free-of-cost services, so the private schools are charged exorbitant fees.
Rational pricing structure.
Charging fees on the basis of income of parents.
They also bear a social responsibility of offering free
of-cost services to the poor and weaker sections
of society. Whatever, the losses they generate due
to cost-free services to the weaker sections would
be charged from the high earning and middle-earning
groups in proportion to their incomes. PRICE MIX PLACE MIX : Making available the services to the users, the front line
Personnel play an impact generating role.
Teachers get poor salaries.
Need to improve the quality of our teachers by making available to them the knowledge of latest developments in the discipline across the country. PLACE MIX STRATEGIC MARKETING FOR ELEMENTAY EDUCATION : All of us are aware of the sizeable contribution of elementary education to the present literacy.
Structural change in the curriculum.
Quality intakes can help us in getting the quality outputs.
Both govt and private schools are required to innovate their services- promotion.
Helps both personal and non-personal promotion.
Motivate to the student through rational fees structure, teachers, parents. STRATEGIC MARKETING FOR ELEMENTAY EDUCATION MARKETING MIX FOR SECONDARY EDUCATION : After the completion of elementary education, we find the stage set for imparting secondary education which is considered to be an important lodder of education.
The marketing of secondary education thus is found more critical and challenging.
Need more professionalism in our education thus in our decisions. The motivate is to engineer a strong foundation for the higher education MARKETING MIX FOR SECONDARY EDUCATION Slide 26: Secondary level of education includes children between the age group of 14-18 years, studying in classes 9-10 leading to higher secondary classes of 11 and 12. PRODUCT MIX : PRODUCT MIX PRODUCT MIX Secondary Education
Inter Education Formal Informal Language
Music/art Aesthetic sense
National Excellence Government schools ,Private schools Higher Education Vocational PROMOTION MIX : Qualitative-cum-quantitative improvements in the system of education, it is essential that our/target prospects get right information on right time.
Need to assign due weightage to the financial incentives.
TV/Radio- Network is 90%. PROMOTION MIX PRICE MIX : Fees structure in market is difficult.
Rational pricing policy.
Government schools are providing a free-of-cost services, so the private schools are charged exorbitant fees. PRICE MIX PLACE MIX : Minimising the gap between formulation and implementation.
The best possible cooperation of teachers.
STRATEGIC MARKETING FOR SECONDARY EDUCATION
Innovations in education.
Development of knowledge-to get a intermediate education.
Redesign curriculum. PLACE MIX MARKETING MIX FOR INTERMEDIATE EDUCATION : After completion of secondary education, we bear the responsibility of strengthening the foundation for higher education and this is made possible by enriching the intermediate education .
We need to manage teenagers which complicates our task and requires more professional excellence.
This is important decision making in career planning.
Members participative in this is plays important the public, private schools. MARKETING MIX FOR INTERMEDIATE EDUCATION PRODUCT MIX : Syllabi.
Fees structure. PRODUCT MIX PLACE MIX : In this context of distribution of service. It is significant that we concentrate our attention on connecting chain.
Teaching and non-teaching members are perform this role is right fashion. PLACE MIX MARKETING FOR VOCATIONAL EDUCATION : Vocational education or vocational education and training (VET) prepares trainees for jobs that are based on manual or practical activities, traditionally non-academic, and totally related to a specific trade, occupation, or vocation. It is sometimes referred to as technical education as the trainee directly develops expertise in a particular group of techniques or technology. MARKETING FOR VOCATIONAL EDUCATION MARKETING MIX FOR HIGHAR EDUCATION : Development of excellence education.
Advanced centre's of learning.
The universities, college and institutes across the country have been found making huge financial provision for promoting their services.
Personal promotion. MARKETING MIX FOR HIGHAR EDUCATION PRICE MIX : Scholarship.
Positioning in student the mind. PRICE MIX Slide 37: THANK U