logging in or signing up Branding and Social Media aSGuest84383 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 203 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: January 31, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: BRANDING AND SOCIAL MEDIA Slide 2: Derek Beere Brand Supervisor, Mason Inc. @derekbeere Slide 4: YOUR BRAND IS NOT MY FRIEND. - Alan Wolk, 2007 Slide 5: Prior to the internet, the last technology that had any real effect on the way people sat down and talked together was the table. – Prof. Clay Shirky Five Things To Remember : Five Things To Remember Social Media is now a part of the entire communication and brand strategy Five Things To Remember : Five Things To Remember No longer can an organization rely solely on the traditional mediachannels to consistently reach its stakeholders Five Things To Remember : Five Things To Remember Social media channels providethe means to engage key constituents directly, accuratelyand cost effectively Five Things To Remember : Five Things To Remember 4. Social Media can be measured Five Things To Remember : Five Things To Remember Your brand promise has to be delivered in social media. Slide 16: A brand is not just a logo Slide 17: Brand = expectations and emotions brought to mind when a name or a logo is seen Brand Defined : Brand Defined A brand creates a set of promises and expectations. It establishes a relationship with its audience. It creates expectations about what a person will experience in any interaction. About Connex Credit Union : About Connex Credit Union Connecticut’s fourth largest credit union Established in 1940 AT&T, SNET About Connex Credit Union : Mission Statement Improving the lives of our members… one member at a time About Connex Credit Union About Connex Credit Union : Corporate Giving Donates more than $10,000 each year to various local organizations About Connex Credit Union Slide 25: GETTING SOCIAL FOR A GOOD CAUSE. Slide 26: Situation After initial launch of Facebook page, leveled out at around 300 fans. Goal was to get over 500 fans to increase engagement and conversation. Slide 27: Challenge Double the number of Facebook “likes” without being too intrusive or gimmicky. More importantly, stay true to the brand. Slide 28: Solution Developed a charitable giving campaign that would be driven through social media and traditional. Also tie in a gift as a giveaway to a new fan. The holiday social was born. Slide 29: Concept Partner with Connecticut Food Bank on a social media driven campaign. For every person who liked Connex’s Facebook page, Connex would donate $1 to Connecticut food bank. $1 feeds provides 3.6 meals Slide 30: Support Social media Banner ads on websites In branch flyers Connex website Community partners Email to members Slide 31: Results More than doubled Facebook “likes” Increased engagement Raised $$ to provide 1,170 meals Earned media coverage Reposts by other businesses and people Slide 32: Facebook Tab Slide 33: Email To Members Slide 34: Branch Flyers Slide 35: Connex Website Banner Slide 36: Website Banners Why Be Social With Brands? : Why Be Social With Brands? What’s In It For Me? What Else Is In It For Me? : What Else Is In It For Me? Financial tips Resources Other ways to save, such as links to Groupon Connex news Product news Closings Workshops Other communication Why Be Social With Brands? : Why Be Social With Brands? You’re passionate about that brand You’re loyal Connect with like-minded people Share your experiences with that brand Provide feedback Receive news Updates Valuable information Customer Support You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Branding and Social Media aSGuest84383 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 203 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: January 31, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: BRANDING AND SOCIAL MEDIA Slide 2: Derek Beere Brand Supervisor, Mason Inc. @derekbeere Slide 4: YOUR BRAND IS NOT MY FRIEND. - Alan Wolk, 2007 Slide 5: Prior to the internet, the last technology that had any real effect on the way people sat down and talked together was the table. – Prof. Clay Shirky Five Things To Remember : Five Things To Remember Social Media is now a part of the entire communication and brand strategy Five Things To Remember : Five Things To Remember No longer can an organization rely solely on the traditional mediachannels to consistently reach its stakeholders Five Things To Remember : Five Things To Remember Social media channels providethe means to engage key constituents directly, accuratelyand cost effectively Five Things To Remember : Five Things To Remember 4. Social Media can be measured Five Things To Remember : Five Things To Remember Your brand promise has to be delivered in social media. Slide 16: A brand is not just a logo Slide 17: Brand = expectations and emotions brought to mind when a name or a logo is seen Brand Defined : Brand Defined A brand creates a set of promises and expectations. It establishes a relationship with its audience. It creates expectations about what a person will experience in any interaction. About Connex Credit Union : About Connex Credit Union Connecticut’s fourth largest credit union Established in 1940 AT&T, SNET About Connex Credit Union : Mission Statement Improving the lives of our members… one member at a time About Connex Credit Union About Connex Credit Union : Corporate Giving Donates more than $10,000 each year to various local organizations About Connex Credit Union Slide 25: GETTING SOCIAL FOR A GOOD CAUSE. Slide 26: Situation After initial launch of Facebook page, leveled out at around 300 fans. Goal was to get over 500 fans to increase engagement and conversation. Slide 27: Challenge Double the number of Facebook “likes” without being too intrusive or gimmicky. More importantly, stay true to the brand. Slide 28: Solution Developed a charitable giving campaign that would be driven through social media and traditional. Also tie in a gift as a giveaway to a new fan. The holiday social was born. Slide 29: Concept Partner with Connecticut Food Bank on a social media driven campaign. For every person who liked Connex’s Facebook page, Connex would donate $1 to Connecticut food bank. $1 feeds provides 3.6 meals Slide 30: Support Social media Banner ads on websites In branch flyers Connex website Community partners Email to members Slide 31: Results More than doubled Facebook “likes” Increased engagement Raised $$ to provide 1,170 meals Earned media coverage Reposts by other businesses and people Slide 32: Facebook Tab Slide 33: Email To Members Slide 34: Branch Flyers Slide 35: Connex Website Banner Slide 36: Website Banners Why Be Social With Brands? : Why Be Social With Brands? What’s In It For Me? What Else Is In It For Me? : What Else Is In It For Me? Financial tips Resources Other ways to save, such as links to Groupon Connex news Product news Closings Workshops Other communication Why Be Social With Brands? : Why Be Social With Brands? You’re passionate about that brand You’re loyal Connect with like-minded people Share your experiences with that brand Provide feedback Receive news Updates Valuable information Customer Support