Honda

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CRM OF HONDA SIEL CARS INDIA LTD. : 

CRM OF HONDA SIEL CARS INDIA LTD.

INTRODUCTION : 

INTRODUCTION SOICHIRO HONDA WAS THE FOUNDER OF THE HONDA MOTORS. FOUNDED HONDA MOTORS IN 1948. PERSONAL MOBILITY FOR EVERYONE WAS HIS ULTIMATE DREAM. Honda opened ITS first dealership in Los Angeles with six employees in 1959

HONDA IN INDIA : 

HONDA IN INDIA HONDA WAS INCO-OPERATED IN INDIA IN DEC 1995 JOINT VENTURE:HONDA MOTORS CO.LTD & JAPAN AND SIEL LTD. MASAhiro Takedagawa is President & CEO, Honda Siel Cars India Ltd. and Head - South West Asia, Honda Motor Co., Ltd. HE IS ASSOCIATED WITH THE COMPANY FOR MORE THAN 25 YEARS.

Company Description : 

Company Description Automotive Manufacturers – Major Automobiles Motorcycles Power Products Financial Services Honda is the World’s Largest motorcycle manufacturer but is most known for its automotive industry

Marketing/Technology : 

Marketing/Technology The new ACE System (Advanced Compatibility Engineering) 5 star rating Hybrid Engines ASIMO Jet Engines Manufacturing

BCG MATRIX : 

BCG MATRIX

NETWORK : 

NETWORK Honda Siel Cars India has a strong sales and distribution network spread across the country. The network includes 117 facilities in 70 cities. HSCI dealerships are based on the “3S Facility” (Sales, Service, Spares) format offering complete range of services to its customers.

HONDA CARS IN INDIA : 

HONDA CARS IN INDIA JAZZ: HONDA CITY: CIVIC:

HONDA CARS IN INDIA : 

HONDA CARS IN INDIA CRV: ACCORD:

MARKET SHARE OF HONDA CARS IN INDIA : 

MARKET SHARE OF HONDA CARS IN INDIA HONDA JAZZ HAS 41% MARKET SHARE IN ITS SEGMENT. HONDA CITY HAS 25% MARKET SHARE IN ITS SEGMENT. HONDA CIVIC HAS 45% MARKET SHARE IN ITS SEGMENT. HONDA CRV HAS 37% MARKET SHARE IN ITS SEGMENT. HONDA ACCORD HAS 31% MARKET SHARE IN ITS SEGMENT.

NET WORTH : 

NET WORTH 9,534 MILLIONS

PROFITABILITY : 

PROFITABILITY The profitability indicators of HSCIL deteriorated during 2009-10 on account of sharp appreciation of Yen In 2009-10 HSCIL’s profitability was impacted by: Decline in passenger car volumes, Sharp increase in raw material costs, Adverse impact of foreign currency movement Higher selling expenses on account of launch of new models

CRM STRATEGIES OF HSCIL : 

CRM STRATEGIES OF HSCIL HONDA ASSURE : Under the Honda Assure program all Honda customers get the benefit of a more transparent, hassle-free transaction and a quick turnaround time on their insurance claims. The entire transaction is routed through an on-line central server which enables HSCI to monitor the overall operations more effectively. Some of the direct benefits to the customers include Cashless Insurance across India, instant policy issuance, and improved turnaround time.

Slide 14: 

AUTO TERRACE : Honda's Exchange and Pre-Owned car division Auto Terrace has been in existence ever since the interception of HSCI in India. Present in all major Honda dealers across the country, Auto Terrace presents itself as the one-stop solution for catering to the needs of customers wanting to exchange their existing cars for a New Honda car. EXCLUSIVE HONDA CARE PROGRAM : Honda Care Program is designed to bring an extra measure of security & comfort to being a Honda Owner. It includes additional warranty of 2 years or 40,000 kms after the new vehicle warranty expires and 24 hrs Roadside Assistance support for 4 years from the standard warranty start date.

Slide 15: 

PROMOTIONS : HONDA promotes its product through Adds , Billboards , TV. Sponsoring sports event. Customer service Environment friendly automobiles CALL CENTER SERVICE : HSCIL has its own call center service cell. Any information on nearest authorised dealers, service centres, on call problems etc are provided by the call center officials.

Slide 16: 

ON ROAD SERVICES : The main goal of HSCIL is to ensure that the customers get immediate prompt assistance during the situation of unfortunate & unforeseen event of a breakdown or road accidents, for which Honda has designed a special programme called the Honda Care Roadside Assistance. The programme is designed to enhance overall Honda ownership experience, by providing 24×7 Roadside Assistance emergency support. The cost for the Roadside Assistance package is as follows: 1 Yr - Rs. 1500 2 Yr - Rs. 2500 3 Yr - Rs. 3250 4 Yr - Rs. 4000

Research and Development : 

Research and Development Honda currently has individualized R&D facilities in Japan for automobiles. HRI (the Honda Research Institute) is located in Japan, U.S., and Germany. - Research focus on: automotive safety and fuel cell technology - Deriving automotive fuel from plants. Honda also has networked facilities in the UK, Germany and Italy

Pros and Cons : 

Pros and Cons Pros: Fuel/ cost efficient products and technology Extensive R&D programs Superior Technology Moving towards differentiated product lines One of the few currently profiting companies in its industry Objective Management Structure Continuous increase in automotive sales in North America, particularly U.S., and in Europe as well. Cons: Fluctuation of Exchange rates, makes for inconsistent earnings Japan’s Economy Automotive industry very susceptible to interest rates

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