logging in or signing up Definition of Marketing hausman Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 716 Category: Business & Fin.. License: Some Rights Reserved Like it (0) Dislike it (0) Added: January 18, 2011 This Presentation is Public Favorites: 0 Presentation Description First in a series of marketing tools for entrepreneurs, marketing managers and anyone interested in marketing. The definition of marketing series is designed to provide hands-on information. Suggestions for future videos in this series are welcome. Enjoy. Comments Posting comment... Premium member Presentation Transcript The Definition of Marketing : The Definition of Marketing Angela Hausman, PhD, http://hausmanmarketresearch.org The Definition of Marketing : The Definition of Marketing What is Marketing Angela Hausman, PhD, http://hausmanmarketresearch.org The Definition of Marketing : The Definition of Marketing What is Marketing and how its Definition Creates Strategies for Your Business Success Angela Hausman, PhD, http://hausmanmarketresearch.org American Marketing Association Definition : American Marketing Association Definition Angela Hausman, PhD, http://hausmanmarketresearch.org American Marketing Association Definition : American Marketing Association Definition Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Angela Hausman, PhD, http://hausmanmarketresearch.org American Marketing Association Definition : American Marketing Association Definition Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is NOT: advertising or selling. Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Creating Value Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Creating Value Consumers buy solutions not products Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Creating Value Consumers buy solutions not products Consumers buy the “Best Solution” Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Creating Value Consumers buy solutions not products Consumers buy the “Best Solution” Value is benefit - cost Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Advertising Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Advertising Promotions Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Advertising Promotions Word of mouth Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Advertising Promotions Word of mouth Public relations Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Advertising Promotions Word of mouth Public relations Sales Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Distributing value Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Distributing value Product available where consumers search for them (place utility) Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Distributing value Product available where consumers search for them (place utility) Products in a form easily used by consumers (form utility) Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Distributing value Product available where consumers search for them (place utility) Products in a form easily used by consumers (form utility) Products available when consumers want them (time utility) Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Distributing value Product available where consumers search for them (place utility) Products in a form easily used by consumers (form utility) Products available when consumers want them (time utility) Products can be easily acquired through cash or financed (possession utility) Angela Hausman, PhD, http://hausmanmarketresearch.org How can this help you succeed? : How can this help you succeed? How can this help you succeed? : How can this help you succeed? Provide strategic direction for your business How can this help you succeed? : How can this help you succeed? Provide strategic direction for your business What is your mission? To maximize the value provided to some segment. How can this help you succeed? : How can this help you succeed? Provide strategic direction for your business What is your mission? To maximize the value provided to some segment. What should you focus on? Value How can this help you succeed? : How can this help you succeed? Provide strategic direction for your business What is your mission? To maximize the value provided to some segment. What should you focus on? Value How to distribute assets? In a manner that creates value for at least 1 stakeholder. How can this help you succeed? : How can this help you succeed? Provide strategic direction for your business What is your mission? To maximize the value provided to some segment. What should you focus on? Value How to distribute assets? In a manner that creates value for at least 1 stakeholder. All the money coming into a business comes from selling to consumers Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Everyone plays a part Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Everyone plays a part Accountants make sure bills are right and materials are available for sales to happen Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Everyone plays a part Accountants make sure bills are right and materials are available for sales to happen Finance managers make sure there’s cash flow to keep operations going Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Everyone plays a part Accountants make sure bills are right and materials are available for sales to happen Finance managers make sure there’s cash flow to keep operations going Managers make sure employees are happy – happy employees = happy customers Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Operations provide utilities to customers Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Operations provide utilities to customers IT – help communicate value and provide utilities to consumers Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Operations provide utilities to customers IT – help communicate value and provide utilities to consumers Research and Develop – keeps a steady stream of new solutions coming More questions? : More questions? Check out other videos in The Definition of Marketing video glossary series See the definition of essential marketing terms and phrases at: http://www.MarketingThatWorks.TV You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Definition of Marketing hausman Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 716 Category: Business & Fin.. License: Some Rights Reserved Like it (0) Dislike it (0) Added: January 18, 2011 This Presentation is Public Favorites: 0 Presentation Description First in a series of marketing tools for entrepreneurs, marketing managers and anyone interested in marketing. The definition of marketing series is designed to provide hands-on information. Suggestions for future videos in this series are welcome. Enjoy. Comments Posting comment... Premium member Presentation Transcript The Definition of Marketing : The Definition of Marketing Angela Hausman, PhD, http://hausmanmarketresearch.org The Definition of Marketing : The Definition of Marketing What is Marketing Angela Hausman, PhD, http://hausmanmarketresearch.org The Definition of Marketing : The Definition of Marketing What is Marketing and how its Definition Creates Strategies for Your Business Success Angela Hausman, PhD, http://hausmanmarketresearch.org American Marketing Association Definition : American Marketing Association Definition Angela Hausman, PhD, http://hausmanmarketresearch.org American Marketing Association Definition : American Marketing Association Definition Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Angela Hausman, PhD, http://hausmanmarketresearch.org American Marketing Association Definition : American Marketing Association Definition Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is NOT: advertising or selling. Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Creating Value Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Creating Value Consumers buy solutions not products Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Creating Value Consumers buy solutions not products Consumers buy the “Best Solution” Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Creating Value Consumers buy solutions not products Consumers buy the “Best Solution” Value is benefit - cost Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Advertising Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Advertising Promotions Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Advertising Promotions Word of mouth Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Advertising Promotions Word of mouth Public relations Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing? : What is Marketing? Communicating value Advertising Promotions Word of mouth Public relations Sales Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Distributing value Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Distributing value Product available where consumers search for them (place utility) Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Distributing value Product available where consumers search for them (place utility) Products in a form easily used by consumers (form utility) Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Distributing value Product available where consumers search for them (place utility) Products in a form easily used by consumers (form utility) Products available when consumers want them (time utility) Angela Hausman, PhD, http://hausmanmarketresearch.org What is Marketing ? : What is Marketing ? Distributing value Product available where consumers search for them (place utility) Products in a form easily used by consumers (form utility) Products available when consumers want them (time utility) Products can be easily acquired through cash or financed (possession utility) Angela Hausman, PhD, http://hausmanmarketresearch.org How can this help you succeed? : How can this help you succeed? How can this help you succeed? : How can this help you succeed? Provide strategic direction for your business How can this help you succeed? : How can this help you succeed? Provide strategic direction for your business What is your mission? To maximize the value provided to some segment. How can this help you succeed? : How can this help you succeed? Provide strategic direction for your business What is your mission? To maximize the value provided to some segment. What should you focus on? Value How can this help you succeed? : How can this help you succeed? Provide strategic direction for your business What is your mission? To maximize the value provided to some segment. What should you focus on? Value How to distribute assets? In a manner that creates value for at least 1 stakeholder. How can this help you succeed? : How can this help you succeed? Provide strategic direction for your business What is your mission? To maximize the value provided to some segment. What should you focus on? Value How to distribute assets? In a manner that creates value for at least 1 stakeholder. All the money coming into a business comes from selling to consumers Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Everyone plays a part Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Everyone plays a part Accountants make sure bills are right and materials are available for sales to happen Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Everyone plays a part Accountants make sure bills are right and materials are available for sales to happen Finance managers make sure there’s cash flow to keep operations going Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Everyone plays a part Accountants make sure bills are right and materials are available for sales to happen Finance managers make sure there’s cash flow to keep operations going Managers make sure employees are happy – happy employees = happy customers Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Operations provide utilities to customers Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Operations provide utilities to customers IT – help communicate value and provide utilities to consumers Who’s responsible for marketing in your business? : Who’s responsible for marketing in your business? Operations provide utilities to customers IT – help communicate value and provide utilities to consumers Research and Develop – keeps a steady stream of new solutions coming More questions? : More questions? Check out other videos in The Definition of Marketing video glossary series See the definition of essential marketing terms and phrases at: http://www.MarketingThatWorks.TV