international business

Internet Marketing : 

Internet Marketing By Alok Singh

What it is? : 

What it is? Internet Marketing (Web Marketing, Online Marketing, or E-Marketing) Is the marketing of products or services over the Internet.

Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. : 

Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.

Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. : 

Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web2.0 strategies. : 

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web2.0 strategies.

Business models : 

Business models Internet marketing is associated with several business model Local Internet Marketing. Affiliate Marketing.   White hat Marketing. Gray hat Marketing. Black hat Marketing. E- commerce. Lead-based Websites.

Approach : 

Approach One-to-one approach Appeal to specific interests Geo-targeting.

Advantages : 

Advantages Relatively inexpensive & Convenient. Campaign can be traced, measured, and tested.

Limitations : 

Limitations From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services, The buyer can also be biased in case there is not sufficiently reliable product information available online.

Security concerns : 

Security concerns Information security Another major security concern that consumers have with e-commerce merchants is whether or not they will receive exactly what they purchase.

Usage trends : 

Usage trends Online advertising techniques have dramatically been affected by technological advancements in the telecommunications industry.

Effects on industries : 

Effects on industries Online banking Internet auctions

Thank you : 

Thank you