Slide 2: Marketing Channels are sets of interdependent organization involved in the process of making a product or service available for use or consumption.
Slide 3: Schemes & Incentives : this is the most common way of motivating a channel partner. Cooperative Arrangements : Cooperative arrangements between the manufacturer and channel members have traditionally been used as the most common means of motivating channel members.
Slide 4: TRAINING : continuous training should be provided to the direct sales force. If the sales force is totally aware of the product & have the sound knowledge of the product then only the would be able to sell them & achieve targets. e.g. Maruti Suzuki, Hyundai
Slide 5: Support: Frequent and ongoing communication is vitally important to the health of a channel relationship & would keep it motivated. Rewards: providing monetary or non-monetary rewards is a common way to keep them motivated.
Slide 6: A good way to ensure channel loyalty is to help with the channel’s marketing efforts, such as through joint funding of advertisements. This would make them feel part of the company & would also take out their expenses & would motivate them. e.g. LG electronics