Slide 2: Mr Sathish Babu Founder, UniverCell Telecommunications India Pvt Ltd, Chennai. *In the early days the Indian Mobile Retailing industry was highly fragmented with no organized retail players.
*Mobile handsets were expensive with the grey market players dominating the market.
no branded showrooms to showcase an entire range of products
Mr. D. Sathish Babu founded UniverCell in November, 1997
Slide 3: * Mr Sathish Babu made a name for himself at a time when the organised mobile retail market was literally non-existent.
* When he started out, hardly one per cent of the mobile handsets were sold through regular retail, with the balance being sold through the grey market.
Studying the buying behavior of his customers, he concluded that consumers really wanted informed shopping decisions with both comfort and a high degree of service.
*Now there are 200,000 people buying UniverCell handsets every month. This is the highest of any retailer in India.
*One out of every three handsets sold in the market is from UniverCell.
Slide 4: Univercell has the lowest attrition rate in the retail business & is growing 3 times faster than the market average.
Today, Univercell has grown to a 300 store organisation that makes over Rs.467 crores in revenue, employs 1500 people and is spread across 170 towns.
Awarded the best mobile retail partner by Nokia
It is proud of the fact that UniverCell is recognised even beyond India. Carphone Warehouse, a global mobile phone retailer, is looking at a tie up with UniverCell
Slide 5: THE UNIVERCELL DIFFERENTIATORS * UniverCell having the first mover advantage has pioneered its way through the mobile industry
* The first mobile retailer to provide Bill & warranty on every purchase
* Exchange offers
* Quality Management process ISO 9000-2001 certified
Best After Sales Service
Mobilephone e-shop, www.univercell.in