the-future-of-marketing-advertising-and-branded-entertainment

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The Future of Marketing, Advertising, and Branded Entertainment.:

The Future of Marketing, Advertising, and Branded Entertainment. Ian Schafer CEO & Founder, Deep Focus

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1997: i-traffic

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1999: Miramax Films

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2002: Deffe FOCU Creative. Media. Publicity & Public Relations. Strategy. Branded Experiences.

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Branded entertainment as you know it is evolving faster than you are. Why?

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Web 1.0 Connecting people to information.

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Web 2.0 Connecting people to each other.

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Web 3.0 Everything is connected.

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Branded Entertainment 1.0 Integration and product placement.

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Branded Entertainment 2.0 Conversation, engagement, and chaotic creativity.

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Social media, UGC, and new web technologies are changing the way your consumers interact with each other -- and with your brands.

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The web is a one (and many)-to-many (and so on), two-way conductor and facilitator of conversation and concurrently shared experiences.

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“Branded entertainment ” must be re-imagined as “branded experiences ”.

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Diffusion of Innovation Theory bloggers blog readers YouTube watchers, Google searchers GMA Viewers Family & Friends

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Surround, activate, & engage. Create goodwill. Coolhunt & trendspot. Be an active listener. Incite & ignite. Be chaotic.

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So what is the future of successful marketing & advertising? Future success will depend on the ability to initiate experiences that evolve, adapt, and are contributed to by your consumers.

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Website | www.deep-focus.net Blog | www.IanSchafer.com Email | ian@deep-focus.net

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