logging in or signing up the-future-of-marketing-advertising-and-branded-entertainment aSGuest79184 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 654 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 17, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The Future of Marketing, Advertising, and Branded Entertainment. : The Future of Marketing, Advertising, and Branded Entertainment. Ian Schafer CEO & Founder, Deep Focus Slide 2: 1997: i-traffic Slide 3: 1999: Miramax Films Slide 4: 2002: Deffe FOCU Creative. Media. Publicity & Public Relations. Strategy. Branded Experiences. Slide 6: Branded entertainment as you know it is evolving faster than you are. Why? Slide 9: Web 1.0 Connecting people to information. Slide 10: Web 2.0 Connecting people to each other. Slide 11: Web 3.0 Everything is connected. Slide 12: Branded Entertainment 1.0 Integration and product placement. Slide 13: Branded Entertainment 2.0 Conversation, engagement, and chaotic creativity. Slide 15: Social media, UGC, and new web technologies are changing the way your consumers interact with each other -- and with your brands. Slide 18: The web is a one (and many)-to-many (and so on), two-way conductor and facilitator of conversation and concurrently shared experiences. Slide 19: “Branded entertainment” must be re-imagined as “branded experiences”. Slide 20: Diffusion of Innovation Theory bloggers blog readers YouTube watchers, Google searchers GMA Viewers Family & Friends Slide 21: Surround, activate, & engage. Create goodwill. Coolhunt & trendspot. Be an active listener. Incite & ignite. Be chaotic. Slide 22: So what is the future of successful marketing & advertising? Future success will depend on the ability to initiate experiences that evolve, adapt, and are contributed to by your consumers. Slide 23: Website | www.deep-focus.net Blog | www.IanSchafer.com Email | ian@deep-focus.net You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
the-future-of-marketing-advertising-and-branded-entertainment aSGuest79184 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 654 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 17, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The Future of Marketing, Advertising, and Branded Entertainment. : The Future of Marketing, Advertising, and Branded Entertainment. Ian Schafer CEO & Founder, Deep Focus Slide 2: 1997: i-traffic Slide 3: 1999: Miramax Films Slide 4: 2002: Deffe FOCU Creative. Media. Publicity & Public Relations. Strategy. Branded Experiences. Slide 6: Branded entertainment as you know it is evolving faster than you are. Why? Slide 9: Web 1.0 Connecting people to information. Slide 10: Web 2.0 Connecting people to each other. Slide 11: Web 3.0 Everything is connected. Slide 12: Branded Entertainment 1.0 Integration and product placement. Slide 13: Branded Entertainment 2.0 Conversation, engagement, and chaotic creativity. Slide 15: Social media, UGC, and new web technologies are changing the way your consumers interact with each other -- and with your brands. Slide 18: The web is a one (and many)-to-many (and so on), two-way conductor and facilitator of conversation and concurrently shared experiences. Slide 19: “Branded entertainment” must be re-imagined as “branded experiences”. Slide 20: Diffusion of Innovation Theory bloggers blog readers YouTube watchers, Google searchers GMA Viewers Family & Friends Slide 21: Surround, activate, & engage. Create goodwill. Coolhunt & trendspot. Be an active listener. Incite & ignite. Be chaotic. Slide 22: So what is the future of successful marketing & advertising? Future success will depend on the ability to initiate experiences that evolve, adapt, and are contributed to by your consumers. Slide 23: Website | www.deep-focus.net Blog | www.IanSchafer.com Email | ian@deep-focus.net