FLOW OF PRESENTATION :
FLOW OF PRESENTATION AMUL at a glance
What is GCMMF ?
Organization structure
Marketing structure
Product strategy of AMUL
Customer based marketing segment
Industry based marketing segment
Promotion
Conclusion
Amul at a Glance :
Amul at a Glance Amul’s utterly butterly campaign-it has the distinction of entering the Guinness World Records as the longest running campaign has won the brand several accolades.
The only thing that has helped AMUL sell smoothly is that they do not changed their core values and give the best quality product to the consumer.
AMUL is the only firm in Dairy products which is exporting its products in International Market.
All the products of AMUL originally marketed by the Kaira District Cooperative Milk Producers’ Union-Anand, it was taken over by the Gujarat Cooperative Milk Marketing Federation (GCMMF) in 1973
WHAT IS GCMMF ? :
WHAT IS GCMMF ? Gujarat Cooperative Milk Marketing Federation (GCMMF) is the largest food product marketing organization of India.
It aims to provide good returns to the farmers and also to fulfill the requirements of consumers by giving them quality products.
Organization Structure :
Organization Structure
Marketing Strategy :
Marketing Strategy
International marketing :
International marketing How they work for international marketing ?
Conclusion :
Conclusion Amul one of the fastest growing industries of india.
Also it is one of the first successful
co-operative associations in India and also now market the leader in the dairy sector.
Slide 24:
THANK YOU