pro-rep

PROJECT REPORT : 

PROJECT REPORT BY-R**** (PGDM) SHRI RAMSWAROOP COLLEGE OF ENGINEERING & MANAGEMENT

A COMPARATIVE STUDY-“ANALYSIS MARKET OF YAMAHA & IT’S COMPETITORS” : 

A COMPARATIVE STUDY-“ANALYSIS MARKET OF YAMAHA & IT’S COMPETITORS” UNDER THE GUIDANCE OF – Mr. SUHAIL (YAMAHA’S SALES MANAGER) (WINTER TRAINING)

OBJECTIVE OF REPORT : 

OBJECTIVE OF REPORT The objective of the report is - “To compare and study Yamaha Motors & its competitor, identify areas of excellence and areas needing improvement and provide suggestions for such improvement”.

Yamaha Motor India : 

Yamaha Motor India Yamaha motorbikes entered India in 1985. In 1996,Yamaha Motors began a joint venture with the Escorts Group. The two stroke,100 cc,Yamaha RX-100 was one of the first lightweight fuel economic Japanese motorbike models in India.

Bikes from Yamaha : : 

Bikes from Yamaha : Yamaha Crux Yamaha Alba Yamaha G5 Yamaha Gladiator Yamaha R15 Yamaha YZF

Hero Honda Bikes and Scooters : 

Hero Honda Bikes and Scooters Hero Honda motorcycles are reputed for: Low maintenance High fuel efficiency. Hero Honda Pleasure, are quite popular with the Indian two wheeler consumers. Hero Honda markets two wheelers for the middle-class ranging from Hero Honda two wheelers at around Rs. 37,000 to Rs. 83,000.

Bikes from Hero Honda : : 

Bikes from Hero Honda : Hero Honda CD-dawn Hero Honda CD-Deluxe Hero Honda Splendor Plus Hero Honda Splendor NXG Hero Honda Passion Plus Hero Honda Super Splendor

Slide 8: 

Hero Honda Glamour Hero Honda Achiever Hero Honda CBZ Xtreme Hero Honda Hunk Hero Honda Karizma Hero Honda Pleasure

Showrooms & Promotional events : 

Showrooms & Promotional events Showrooms: US MOTORS SUNIL AUTO Promotional events Advertisement in daily newspapers. Attractive Offers on occasion of any festive occasion. More retail outlets. Good servicing .

Bajaj Bikes and Scooters : 

Bajaj Bikes and Scooters Bajaj bikes cover the market with Bajaj Motor Cycles, and Bajaj Scooters. Bajaj two wheelers Run on petrol Gives decent mileage Fancied by the young and speedy. Around nine Bajaj bikes address the market across these two categories motorbikes, and scooters.

Bikes from Bajaj: : 

Bikes from Bajaj: Bajaj Pulsar Bajaj Avenger. Bajaj Platina Bajaj XCD Bajaj Discover

Showrooms & Promotional events : 

Showrooms & Promotional events Showrooms: Megha bajaj Goldrush. Promotional events: Advertisement in daily newspaper Attractive Offers on occasion of any festive occasion. Good schemes. More retail outlets. Free servicing Camp. Take care of customer needs after sale.

AREAS OF EXCELLENCE : 

AREAS OF EXCELLENCE Strong sporty brand image. Strong youth orientation Sporty look Targeting Premium segment of society. Good option for those people who love to have sporty bike. Good in rough handling Speed Acceleration.

AREAS NEEDING IMPROVEMENT : 

AREAS NEEDING IMPROVEMENT More retail outlets should be open. More Pamphlets should be distributed given description about the various bikes with their prices. More range oriented bikes should be launched. At least give advertisement in newspaper 4 times a month. More schemes should be offered. There is large opportunity in mass also. Average oriented.

RECOMMENDATION & SUGGESTIONS : 

RECOMMENDATION & SUGGESTIONS Yamaha has an extremely strong brand image, but they need to work hard on: Improving their customer perception of being and expensive brand. Yamaha & its competitor have almost identical pricing, but Yamaha is still perceived as the more expensive brand. Yamaha is, to carry out a promotion campaign to ensure that their target market is well aware of their current low prices. This would help change customer perception and turn Yamaha into an affordable brand.

BIBLIOGRAPHY : 

BIBLIOGRAPHY Kothari,C.R.,” Research Methodology” ,WISHWA PRAKASHAN Publishing, printed in India, Bangalore, Year 1998. Kotler Philip,” Marketing Management Ninth Edition” , Prentice Hall, Printed in India, Year 1999. Websites: www.google.com www.yahoo-motor-india.com www.altavista.com

THANK YOU : 

THANK YOU