logging in or signing up identity vs brand aSGuest77874 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 164 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 07, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Identity vs. Brandextended : Identity vs. Brandextended www.astanford.com Identity : Identity - Who you are- What you think about yourself - How you present yourself or this Organization’s Visual Identity : Organization’s Visual Identity A name Logo Website - Advertising You name it… Identity should express personality : Identity should express personality Apple brand personality: - Friendly Apple “look” is also friendly, from the website to the products design Identity should express personality : Identity should express personality IBMFormal and professional Image : Image Image is how you are viewed by others This or Image : Image Image is people’s opinion or feeling about a product, service, company, or person. Slide 8: Can you control people’s feeling? Brand positioning helps : Brand positioning helps It simplify the message and creates the motivation hook Classic example: Volvo : Classic example: Volvo Safety First Great example: BASF : Great example: BASF BASF: Invisible contribution, Visible success Image vs. Brand : Image vs. Brand When many people perceive the image in the same way the brand is born The power of a design : The power of a design Branding and Design come together Why design is important? : Why design is important? of what we learn come to us visually Identity, Image and the Brand : Identity, Image and the Brand Identity – the manifestation of the qualities Image – Other people perceptions Brand – Collective Agreement on the image Identity vs. Image : Identity vs. Image Tell me what is more important? - the Identity Or - the Image Branding : Branding Branding techniques can be applied to any product, service, company or a person Slide 18: By Bea Stanford, Visit www.astanford.com For more stories about branding You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
identity vs brand aSGuest77874 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 164 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 07, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Identity vs. Brandextended : Identity vs. Brandextended www.astanford.com Identity : Identity - Who you are- What you think about yourself - How you present yourself or this Organization’s Visual Identity : Organization’s Visual Identity A name Logo Website - Advertising You name it… Identity should express personality : Identity should express personality Apple brand personality: - Friendly Apple “look” is also friendly, from the website to the products design Identity should express personality : Identity should express personality IBMFormal and professional Image : Image Image is how you are viewed by others This or Image : Image Image is people’s opinion or feeling about a product, service, company, or person. Slide 8: Can you control people’s feeling? Brand positioning helps : Brand positioning helps It simplify the message and creates the motivation hook Classic example: Volvo : Classic example: Volvo Safety First Great example: BASF : Great example: BASF BASF: Invisible contribution, Visible success Image vs. Brand : Image vs. Brand When many people perceive the image in the same way the brand is born The power of a design : The power of a design Branding and Design come together Why design is important? : Why design is important? of what we learn come to us visually Identity, Image and the Brand : Identity, Image and the Brand Identity – the manifestation of the qualities Image – Other people perceptions Brand – Collective Agreement on the image Identity vs. Image : Identity vs. Image Tell me what is more important? - the Identity Or - the Image Branding : Branding Branding techniques can be applied to any product, service, company or a person Slide 18: By Bea Stanford, Visit www.astanford.com For more stories about branding