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“Sport Playing it’s Part” : 

1 “Sport Playing it’s Part” “Sport Playing its Part in Addressing Social and Community Needs” Wednesday 12th October, Cambridge Rachel Roberts, Strategic Alliances Team, Sport England

The next 25 minutes…. : 

2 The next 25 minutes…. Community Plan themes & how sport and physical activity can play it’s part Strategic context Evidence base Local interventions and good practice The role of Community Sport Networks

Why Sport? : 

3 Why Sport? There are so many reasons to invest in sport. It helps our children become fit and healthy. It diverts many young people from crime and disorder. They do better at school. But there is another reason - and that's the exhilaration, fulfillment and sheer enjoyment that sport can bring to each individual's life. (Tessa Jowell MP, Secretary of State for Culture, Media and Sport, 2004 )

Government Demands : 

4 Government Demands Public service delivery Meeting community needs Joined up approach to addressing cross cutting issues, shared priorities Delivering outcomes that really matter to people

Why Sport? : 

5 Why Sport? Enjoyable, fun Quality of life Challenge and competition Social interaction Communities perceptions of an area (+ & -)

Sport as part of wider solutions has an important contribution to make : 

6 Sport as part of wider solutions has an important contribution to make Health – growing problems of obesity Tackling anti social behaviour, fear of crime Raising educational standards More cohesive, sustainable communities Tackling disadvantage Ensuring young people get the best possible start in life

However….. : 

7 However….. The contribution sport can make is not always recognised Still not a core part of strategic and delivery plans of LSPs and public sector organisation Not yet playing its full part in addressing local priority issues through tools such as Local Area Agreements and LPSAs

Health – strategic context : 

8 Health – strategic context Health White Paper – “Choosing Health” “Choosing Activity – Physical Activity Action Plan” Increasing levels of physical activity PCTs a key role – working with other partners

“Choosing Activity” : 

9 “Choosing Activity” “A health and social care system in which advice and support for physical activity is an integral service would help people lead healthier lives…and has the potential to bring about significant benefits.” (Choosing Activity: a physical activity action plan. DH/DCMS 2005)

Research Evidence : 

10 Research Evidence Reduce likelihood of ill health Help to tackle obesity Assist recovery and prevent reoccurrence Support healthy growth Encourage adoption of healthy lifestyle Reduction in specific health issues – substance misuse, teen pregnancy Older people’s independence

In The East Region…. : 

11 In The East Region…. Peterborough City Council: “Helping people to live longer, healthier lives” “Increase the number of people taking part in sports and recreation activities by 5% by 2009, including by reinstating the Peterborough half marathon (2005) and by increasing participation in the Walking for Health and Cycling for Health initiatives” Essex County Council: “Our vision is of a healthy Essex, in which health inequalities are progressively reduced enabling people to live active and independent lives. To achieve this we will: “ Help people to live long, active, independent lives through support for voluntary and community activity and lifelong learning on health issues, including sports and exercise.

Some Local Interventions : 

12 Some Local Interventions Health Inequalities Project - older people, mental health service users Staying Active In Later Life (SAILL) “Activity Links Plus” Broadland PCT and Sports Partnership Around Norwich (SPAN) – over 55s, Healthy Walks, ‘Moving More’ programmes Walking the Way to Health

Safer, Stronger Communities – strategic context : 

13 Safer, Stronger Communities – strategic context Neighbourhood Renewal Strategy, PAT 10 – Sport & Arts “Improving Opportunity, Strengthening Society” – Community Cohesion “Respect & Responsibility – taking a stand against anti-social behaviour” “Sports Activities and Youth Offending” (ODPM, DCMS, SE, YJB)

Safer, Stronger Communities : 

14 Safer, Stronger Communities “Sport and other cultural (or leisure) services can be a powerful tool to engage all sections of the community and break down barriers between them. People take part in leisure and cultural activities through choice. Marginalised groups are often more willing to engage with such activities than other government funded activities. Physical activity and sport can be used as a means of bringing people together from different communities to share positive experiences and gain greater understanding of each other’s ways of life.” (Community Cohesion – an action guide, Local Government Association 2004)

Evidence Base : 

15 Evidence Base Strengthening community involvement, identity and pride Reducing discrimination and improving community cohesion Tackling youth crime and anti-social behaviour – risk and protection factors Neighbourhood Renewal

Why Sport? : 

16 Why Sport? “One of the greatest strengths of sport is the role it can play in preventing future problems. For example, intervening in the life of a young person at an early stage can reduce the risk that they will get involved in crime or anti-social behaviour. Preventing this behaviour can reduce repair bills from vandalism, save police and court time, and lessen the fear of crime.” (Teaming Up – Joint working between sport and neighbourhood renewal practitioners - Neighbourhood Renewal Unit, 2004)

In The East Region…. : 

17 In The East Region…. “Leisure services play a crucial role in realising the quality of life of communities large or small. This includes contributing towards regeneration and local distinctiveness, engendering civic pride, promoting safer communities and social inclusion, encouraging healthier lifestyles and providing opportunities for creative voluntary activity and stimulating lifelong learning.” (Bedfordshire Community Strategy 2003-11) Tackle youth crime by particularly focusing on young people who are non-attenders or excluded from school …….generic work with young people, particularly those at risk of offending, providing diversionary activities, such as, youth clubs and sports activities. (“Breaking The Cycle of Crime” - Bedford Kempston Regeneration Partnership)

Some Local Interventions : 

18 Some Local Interventions Positive Futures – Tendring, Suffolk, Norwich, Braintree………… NACRO sports projects Epping Forest DC & Nacro, Community Sport and Leisure Project – vandalism, ASB, fear of crime “Support Through Sport” outreach work – ex offenders, drug users “Communities Against Drugs” Positive Activities for Young People and much more!

Children & Young People – the strategic context : 

19 Children & Young People – the strategic context The Children Act 2004 – statutory duties for children’s services, local gov and other service providers “Every Child Matters: Change for Children” – new national framework for children and young people Youth Green Paper – the ‘youth offer’

Children & Young People : 

20 Children & Young People “Everyone delivering services for children and young people has an important role to play in working towards the five outcomes. This includes those working in childcare settings, schools, health services, social care, youth services, the police and criminal justice system and culture, sports and play organisations.” Every Child Matters: Change for Children, HM Government, 20043

The Evidence Base : 

21 The Evidence Base Being Healthy – illness, obesity, lifestyle Staying Safe – cohesion, ASB, crime Enjoy & Achieve – assists learning, personal/social dev, enjoyment of leisure time Positive Contribution – engagement in community activity, develops confidence, positive behaviour and relationships Economic Well Being – provider of training and employment

In The East Region : 

22 In The East Region Essex Children and Young People Plan: Promoting access to positive leisure, cultural, recreational and community activities. Facilities for young people were highlighted as a key local concern in local MORI research. The 2003 Citizens’ Panel suggested that the most significant Barriers to young people using current facilities are: Being put off by other young people A lack of awareness of the facilities A lack of public transport to and from facilities (Essex Children and Young People Plan 2006-09)

In the East Region…. : 

23 In the East Region…. Community Sports Coach Scheme Step Into Sport and PESSCL programme PAYP, The Jarrold Project Nacro Football Projects, Bedford, Great Yarmouth – use football as the ‘hook’ to engage hard to reach young people Holiday Schemes, Active Sports ……. And much more!

The Voluntary Sector & Volunteering – strategic context : 

24 The Voluntary Sector & Volunteering – strategic context “Change Up” Infrastructure Strategy, Regional Plans and National Hubs The Russell Commission – Framework for youth action and engagement Year of The Volunteer 05 – August is sport’s month – www.sportmonth.org “Firm Foundations” – govt framework for capacity building

The Evidence : 

25 The Evidence “Young volunteers get involved in voluntary activities in a range of settings, but sport is the most popular” 47% of all young people’s volunteering is in sport Sport is the biggest contributor to volunteering in England – 26% Currently 5.8m sports volunteers, 15% of adult population Sport could not survive without volunteers Low levels of engagement between sport and mainstream VCS

In The East Region…. : 

26 In The East Region…. Groundbreaking work between sport and mainstream VCS – “The Power of Partnerships – sport and the voluntary sector achieving together”, 30th November Challenge to engage across into the mainstream VCS, networks, knowledge, expertise, learning, partnership Step Into Sport, Active Sports and volunteer development integral to much work

Some Key Relationships for Community Sport Networks? : 

27 Some Key Relationships for Community Sport Networks? PCTs and local health partnerships Children’s Trusts & Children and Young People Strategic Partnership – eg Essex CYPSP and Braintree District Children’s Trust Pathfinder Community Safety Partnerships Councils for Voluntary Services (CVS) – enabling the views of local groups to be heard, represent VCS on Local Strategic Partnerships Coordinating sport’s engagement with LAAs

“Sport Playing Its Part” : 

28 “Sport Playing Its Part” Published summer 2005 by Sport England Evidence of contribution sport can make across social, economic and environmental outcomes and the shared priorities Available on the Sport England website, later this summer - www.sportengland.org

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