Redmatch Marketing and Sales

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Redmatch– Marketing : 

Redmatch– Marketing Redmatch Portal Edition

Offerings : 

Offerings

Redmatch Products : 

Redmatch Products

Redmatch Add-ons : 

Redmatch Add-ons

Priority Jobs : 

Priority Jobs

Premium Jobs : 

Premium Jobs

Customer Logo : 

Customer Logo

Microsite : 

Microsite

Career Microsite : 

Career Microsite

Jobs on Microsite : 

Jobs on Microsite

Banners : 

Banners

Launching a New Job Site : 

Launching a New Job Site

Target Groups : 

Target Groups

Challenges : 

Challenges Build up your brand Bring innovation to the market Educate the market Build up candidate database Launch site with position list Deal with competition Deliver on the promise!

Build up a Candidate Database : 

Build up a Candidate Database Leverage the existing channels in order to build up a database of candidates by attracting candidates from all available channels

Build Positions on the Site : 

Build Positions on the Site

Advertisers Pricing Strategies : 

Advertisers Pricing Strategies Penetration Pricing: X amount of free postings Duration of free posting Volume discount Free add-on products Advertising Promotions Discount for restricted match results Free basic ads + premium products Discount for monthly subscription

Candidate Billing Models : 

Candidate Billing Models The site presents a powerful tool for candidates Build and maintain your profile Communicate with potential employers View only matched positions Personal salary information Repository to manage your career Ability to sales services View matches - pay for advertiser details Refer to friends and receive a free membership Membership packages: $x for 3 month, $0.5x for 6 months, free

Case Study : 

Case Study www.shine.com

Shine Facts : 

Shine Facts Launched in May 2008 Over XX millions Candidates Over XX thousands Positions Team of over XX hundreds employees Runs the 1st time in India a massive salary survey with Prof. Camil Fuchs

www.shine.com : 

www.shine.com

Matches : 

Matches

Slide 23: 

Pre launch registration drive Engaging placement consultants Engaging HR Professionals Launch press Conf Mass trial induction program B-School Awareness & trial program Mass awareness building program Viral SEM & Banner ads TV TV Press Press Press Press Radio Radio Radio Radio E-mailers

Shine Marketing : 

Shine Marketing TV ads 120 spots a day Over 8-10 weeks http://www.youtube.com/watch?v=aCVTRtdjKBE Radio ads – to play: 30 spots 4-6 weeks Shine in the cinema 21 spots a week Internet campaign Shine on Rediff, a major portal in India

Other Marketing Activities : 

Other Marketing Activities

Singapore : 

Singapore

Press Campaigns : 

Press Campaigns

Latest Press Campaign : 

Latest Press Campaign

Buses : 

Buses

Thailand : 

Thailand

South Africa – Raffle : 

South Africa – Raffle

Mexico – Additional Content : 

Mexico – Additional Content

Job Fairs : 

Job Fairs

“My Professional Site” : 

“My Professional Site”