Departmental Stores

Departmental Stores: : : 

Departmental Stores: : Departmental Stores: By ANAND & NABIN

What are departmental stores?? : : 

What are departmental stores?? : What are departmental stores?? A department store is a retail establishment which specializes in satisfying a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice multiple merchandise lines, at variable price points, in all product categories.

What does it deal in: : : 

What does it deal in: : What does it deal in: Department stores usually sell products including apparel, furniture, home appliances, electronics, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewellery, toys, and sporting goods

About Pantaloons: : : 

About Pantaloons: : About Pantaloons: Pantaloons is among India's largest chains of fashion stores. Pantaloons Fresh Fashion, with its focus on 'fresh look, feel and attitude' offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers.

Slide5: : 

Slide5: Pantaloon Retail, the group operates over 12 million square feet of retail space in over 71 cities and towns and 65 rural locations across India. The group owns several leading formats including Pantaloons, Big Bazaar, Food Bazaar, Home Town, eZone and Central.

Store location: : : 

Store location: : Store location: The location of a retail store occupies an important place in retail strategy. It not only conveys the image of the store, but also influences the merchandise mix and the interior layout of the store. While the merchandise mix can be changed and prices can be adjusted, it is difficult to change the decision on store location. It is located in posh locality in the centre of the city. Further the easy availability of transport facilitates makes the location really accessible for shopping.

MERCHANDISE ASSORTMENT : : 

MERCHANDISE ASSORTMENT : MERCHANDISE ASSORTMENT Pantaloons have applied the concept of category management in its day-to-day merchandising function as against the traditional brand management merchandising practice followed by most retailers. Category managers look at sales and margins of each brand in a category. The whole idea of category management is to create products across length and breadth of a category at different price points, fabrics, design, shape, seasons, colour and size.

PRODUCT OFFERINGS : : 

PRODUCT OFFERINGS : PRODUCT OFFERINGS MEN’S WEAR John Miller JM Sports Bare Denim Rig Ajile Lombard T-2000 Bare Leisure LADIES WEAR Honey Akkriti Annabelle Mix & Match Ajile Rig KID’S WEAR Chalk Bare 7214 ACCESSORIES Cosmetics Stationary for kids Books & Magazines

POPULAR BRANDS : : 

POPULAR BRANDS : POPULAR BRANDS

STORE DESIGN: : : 

STORE DESIGN: : STORE DESIGN: Flooring and Ceiling Graphics & Sign ages Lighting Music Store security Colour & Fragrance

DISPLAY AREAS, WALKWAYS & DOORS: : : 

DISPLAY AREAS, WALKWAYS & DOORS: : DISPLAY AREAS, WALKWAYS & DOORS: Pantaloons stores have very attractive display areas, in which they put the dummies, accessories & all. They have a broad walkway & doorways.

PRICING: : : 

PRICING: : They propose to provide branded products at 10% less than the MRP and 20% off on the local brands, which is similar to what has been carried out in Big bazaar.

CUSTOMER RELATIONSHIP MANAGEMENT : : 

CUSTOMER RELATIONSHIP MANAGEMENT : CUSTOMER RELATIONSHIP MANAGEMENT To survive in the tough competition Pantaloon uses different strategies to attract customers and to retain them. Events Fests Loyalty programs Gift Vouchers

PROMOTIONAL STRATEGY : 

PROMOTIONAL STRATEGY PROMOTIONAL STRATEGY GIFT VOUCHERS GREEN CARDS

Thanks : 

Thanks