New Industrial fields in the economy

New industrial fields in the economy : 

New industrial fields in the economy Made by Corinna, Katrin, Melanie, Tatjana

Structure : 

Structure In which branches are new industrial fields developing? (Katrin W.) Why are new industrial fields developing in the economy? (Corinna W.) General information about our example: The health branch! (Tatjana L.) The health branch classified in the German economy sectors. (Melanie K.) The health branch in Cologne and surrounding. (Melanie K. and Corinna W.) Company example --> Fitness Center and Cologne University of Applied Sciences (Katrin W. and Tatjana L.) Conclusion References

1. In which branches are new industrial fields developing? : 

1. In which branches are new industrial fields developing? Health economy (e.g. health support) Automobile industry (e.g. to refuel with natural gas) Energy (e.g. stream by solar energy) Childcare (e.g. in the company, financed by the employee)

2. Why are new industrial fields developing in the economy? : 

2. Why are new industrial fields developing in the economy? People are getting older and have different needs (demographic trend) The prices in oil, gas etc. are getting higher, so the companies are trying to find different ways of creating energy (solar-technology) Health is getting to be a more important issue, because we can influence the length of our lifetime (e.g. eco-foods) The environment is getting worse, so we are interested in saving the earth for our children (solar-technology) The nation is getting more ambitious, we need the best technology. Therefore many companies are doing research. We have an impulse towards the ultimate perfection. For example we are not satisfied with a DVD Player, we want better quality. So we are developing “blue-ray”.

3. General information about our example: The health branch! : 

3. General information about our example: The health branch! Circa 240 billion Euro / each year in Germany 12 % contigent at the gross domestic product 4,6 million staffs It‘s one of the biggest branch of all economies Causes for increasing health economy : Ageing population Innovation and hightech-medicine Increasing healthawareness

4. Division of health care into the branches of industry (examples) : 

4. Division of health care into the branches of industry (examples) health of trade health tourism pharmacy treatment stationary and ambulant assisted living

5. Health economy in Cologne and surrounding : 

5. Health economy in Cologne and surrounding Numbers and facts: Cologne belongs to the most important locations in North-Rhine-Westphalia Most significant branch in the region The market volume is about 9 billion € The central area has 55.000 employees (out-patient and in-patient care), incl. the boarder area 100.000 employees Every seventh subject to social insurance employee works in the health economy 6.100 students are studying and researching at the faculty of medicine at the University of Cologne and Bonn Every citizen spends on average every seventh € for his health

Devision of the health economy in Cologne : 

Devision of the health economy in Cologne

Examples in industrial fields : 

Examples in industrial fields Feeding (Bio-groceries) Living (pollutant free building material, age fair furnishing etc.) Clothing (sport articles, functional clothing like breathable clothes) Personal hygiene (natural cosmetics, anti ageing) Freetime (Wellness and health tourism) World of work (prevention management) Health insurance Production of medical technology Pharmaceutical industry

Subdivision in the first and second health market : 

Subdivision in the first and second health market First health market Classic healthcare Carrier is the legal and private health insurance Second health market Private financing of products and services From the probiotic milk products to the self financed medical check-up, from the pharmacy of free trade to the membership at the fitness center and the health orientated holidays

6. Holmes Place Health Club : 

6. Holmes Place Health Club Holmes Place Health Club is a high-quality supplier for health and fitness at all markets. As a mark leader in the staff training, Holmes Place Health Club offers generous training surfaces, wellness and beauty areas as well as extensive course programmes. What containts the fitness club? 4000 qm² 3 studios (indoor-cycling, aerobic, body & mind) Weight training and perseverance training Sauna Solarium Sport-pool, whirlpool, relax-pool Steam bath Ladies gym Rest area Beauty-treatments (cosmetic, massage) Personal training (fitness tips, nutritionist) Restaurant, lounge bar, club lounge

Holmes Place Health Club : 

Holmes Place Health Club Since when there is Holmes Place Health Club in Cologne? Since 2003 The construction of the club was always as well as now it is? The construction was always in such a way. However, in addition, we have introduced one health day. How came it to introduce one health day? We would like to show how important is the health support for us. We want to move everybody to act more for health. Does the club have something like a motto? The motto of Holmes Place Health Club: move well, eat well, live well.

Cologne University of Applied Sciences : 

Cologne University of Applied Sciences 2003 started a workgroup named: working health advancement New bring with this project are: Health day Health support programm and a working group Support programm consists of: Sport activity Social components should crescendo Relaxation Working group consists of: Employee Committee Staffs and students Doctor and psychology Kölner Studentenwerk

Cologne University of Applied Sciences : 

Cologne University of Applied Sciences All workgroups are results in health support addiction integration mobbing The next health day is on 13rd November 2008 More infomation you can find on www.fh.koeln.de/Gesundheit

7. Conclusion : 

7. Conclusion New industrial fields are nearly developing in every branch of our economy Our economy is expanding all the time. What will result many specifications in the next years The health economy is substituted in nearly every branch of industry Because of the aging population, innovation, hightech-medicine and the increasing health awareness the health economy developed the last time very fast and promises many opportunities of development The companies adapt their common constitution to the developments in the health economy

Slide 16: 

Thank you for your attention 

8. List of references : 

8. List of references Die Gesundheitswirtschaft in der Region Köln (Cologne Chamber of Commerce and Industry) Der zweite Gesundheitsmarkt (Dr. Joachim Kartte, Dr. Karsten Neumann) Gesundheitswirtschaft – Am Standort Köln 2008 von health cologne Interview with Dr. Mainz from the CCI Cologne Interview with the head of department Dirk Köhler from the Cologne University of Applied Science Interview with the manager Martin Klein of Holmes Place Cologne www.holmesplace.de Picture Pool of www.google.de