Sellers Listing Toiol

ONLINE MARKETING PLAN : 

ONLINE MARKETING PLAN © 2010 REALTOR.com® All rights reserved. rdc_listing presentation_excerpt_101910

ONLINE MARKETING PLAN OBJECTIVES : 

90% of consumers use the internet to search for their home Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. ONLINE MARKETING PLAN OBJECTIVES Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

NEW MOVER SURVEY : 

94.3% of recent movers said the internet was becoming more important than print. NEW MOVER SURVEY Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 : 

36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

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Signs 12% Print ads 2% Internet 36% 5 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs NAR 2009 PROFILE OF HOME BUYERS & SELLERSHOW BUYERS FOUND THEIR HOME Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 2009: The internet is THREE TIMES as powerful as signs

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For illustrative purposes. Varies by broker and region. BEST OF ALL WORLDS I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

TOTAL MONTHLY MINUTES SPENT ONLINE : 

TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) Source: comScore Media Metrix, September 2010 232

SOCIAL NETWORKING : 

The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my network apprised of your listing SOCIAL NETWORKING

Because REALTOR.com® has millions of listings… : 

Because REALTOR.com® has millions of listings… I will make yours stand out

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? : 

MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? Buyers who already want this location find me through REALTOR.com® iPhone marketing.

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? : 

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search above all other homes by adding more photos

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? : 

• I place my cell phone on multiple points to increase buyer calls for your property HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? : 

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour Over 173 million Americans watch videos on the internet every month Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed.

ONLINE LISTING PERFORMANCE REPORT : 

ONLINE LISTING PERFORMANCE REPORT • Weekly tracking report shows how many buyers are looking at your home

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• Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month BUYER ASSIST BY REALTOR.COM®

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• I’m one of only 2 agents positioned on REALTOR.com® in the zip code where your home is located to help buyers search for a home. BUYER ASSIST BY REALTOR.COM®

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• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search BUYER ASSIST BY REALTOR.COM®

FEATURED HOMES™ MARKETING SYSTEMSM : 

• I can make your home the first one buyers see FEATURED HOMES™ MARKETING SYSTEMSM

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FEATURED HOMES™ MARKETING SYSTEMSM • Triple the number of buyers who see your home

FEATURED HOMES™ MARKETING SYSTEMSM : 

FEATURED HOMES™ MARKETING SYSTEMSM • Exclusive position gets your home seen before all others