Information Systems Framework

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Slide 1: 

PMBA 8125Introduction to Information Systems Ephraim R. McLean Regents’ Professor & Smith Chair in I/S 404-651-3833 emclean@gsu.edu www.cis.gsu.edu/~emclean

Simon’s Decision Model : 

Simon’s Decision Model Intelligence Design Choice Computer Information Systems • Robinson College of Business • Georgia State University

Anthony Triangle Strategic planning Knowledge workers Managerial planning & control Knowledge workers Operational control Transactional systems Structured information Semi-structured information Unstructured information TPS, OLTP, EDP, ADP Mfg. Mkt. Fin. Acc. . . . MRS DSS, GDSS, MSS, ES, OA, BI MSS, ES OLAP, DW, DM EIS, BI ERP SCM CRM Efficiency Effectiveness Competitiveness Computer Information Systems • Robinson College of Business • Georgia State University

Slide 4: 

Efficiency – “Doing the things right.” “Running the business.” Effectiveness – “Doing the right things.” “Growing the business.” Competitiveness – “Doing new things.” “Transforming the business.” Computer Information Systems • Robinson College of Business • Georgia State University

The Evolution of Information Systems : 

The Evolution of Information Systems 1960 - The Era of Efficiency 1975 - The Era of Effectiveness 1985 - The Era of Competitiveness 1995 - The Era of e-Business Computer Information Systems • Robinson College of Business • Georgia State University

Sustainable Competitive Advantage? : 

Sustainable Competitive Advantage? Profits that are consistently higher than the average for the industry or in economist-speak, “Continuing superordinary economic rents” Why is this not possible? Because competitors will copy our products or better our prices and thus erode away our superior profits. Computer Information Systems • Robinson College of Business • Georgia State University

But such companies do exist . . . : 

But such companies do exist . . . Examples: Microsoft Dell IBM (?) Coca-Cola (?) Procter & Gamble Others . . . ? Computer Information Systems • Robinson College of Business • Georgia State University

Why? : 

Why? Continuous innovation and a learning organization and culture Strategic assets Branding and reputation Know-how Control of essential supplies and/or inputs Government intervention Patents and copyrights Licenses Trade controls and restrictions Economies of scale . . . and of scope Others . . . ? Computer Information Systems • Robinson College of Business • Georgia State University

Ephraim R. McLean, Ph.D. : 

Ephraim R. McLean, Ph.D. Regents’ Professor and G. E. Smith Eminent Scholar’s Chair in Information Systems 18 years at GSU 18 years at UCLA 7 years at Procter & Gamble Began in the computer field in 1962 – 43 years ago! # # # # B.M.E., Cornell University’s College of Engineering S.M., M.I.T.’s Sloan School of Management Ph.D., M.I.T.’s Sloan School of Management Computer Information Systems • Robinson College of Business • Georgia State University

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