Logo Design : Logo Design Successful logos are: : Successful logos are: Distinctive
Practical and Scalable
And, the most successful ones are usually clever Distinctive : Distinctive Bass was a pioneer in international brand marketing. The Bass Red Triangle is one of the world's oldest logos first trademarked in 1875 Slide 4: Graphic Designer: Carolyn Davidson,1971. Inspired by Nike, goddess of victory. Company was originally called Blue Ribbon Sports. Memorable : Memorable Logo was introduced in 1962. Designed by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968 Slide 6: 1953: Fourth McDonald's restaurant, in Downey, California.
It is the oldest McDonald's restaurant still in operation Slide 7: Designed by Saul Bass in 1962 1946 original logo Slide 8: Designed by Milton Glaser in 1977 Appropriate : Appropriate Designed by Joe Finocchiaro Practical : Practical Clever : Clever Designed by Joe Finocchiaro Slide 13: Designed by Herb Lubalin and Tom Carnase in 1965
Logo for a magazine that was never published Slide 14: WE log Slide 16: Designed by Joe Finocchiaro in 2000 Slide 17: Designed by Stanford professor Vaughan Pratt in 1982
The letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.
Its an ambigram Slide 18: Designed by Herb Lubalin and Tom Carnase in 1980
Communicates meaning figuratively through the logo
Also designed Brooks Brothers, MacWorld, Calvin Klein Slide 19: Designed by Phillipe Lenssen in 1999
Design goals: clearly differentiate from other search engines
Be a search engine first and foremost
Playfully simple, colors evoke child play but stray from color formality
The texture and shading of each letter lift it from the page while giving it both weight and lightness. It is solid but there is also an ethereal quality to it.
Catull is font, old style serif (search looks in the past) Logo by typology : Logo by typology Typography
Type and mark
Mark Type and a mark : Type and a mark Just Type : Just Type Slide 29: Designed by Chermayeff & Geismar Just a mark : Just a mark Slide 31: Designed by Chermayeff & Geismar Slide 32: Three points used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land Slide 33: Designed by Chermayeff & Geismar Slide 34: Company founded in 1897
Current logo designed by Raymond Loewy in 1967.
Design process was 4 years and included tests on highway poles and interviewing motorists Slide 35: Original logo was a mussel shell introduced in 1900 and replaced in 1904 by the first version of the scallop shell motif. Slide 38: Original designed by Richard Runyan in 1973 Slide 39: Created in 1994 by Lindon Leader, at Landor Associates
Considered one of the best logos of all times
Hidden arrow suggesting forward movement and thinking Slide 40: Designed by Ron Wayne (3rd co-founder of Apple) in 1976.
Represents inspiration and innovation. Too complex Slide 41: Designed by Rob Janoff 1977
Bite mark to symbolize seduction, knowledge, play on byte
Rainbow colors (in different order), break from standard Slide 42: Introduced in 1997
Minimalism, controversial, new millenium Slide 43: 1942-1954 1954-1959 1956-1961 1959-1975 1975-1979 1979-1986 Slide 44: Implies everything from A to Z and a smile