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Logo Design : 

Logo Design

Successful logos are: : 

Successful logos are: Distinctive Memorable Appropriate Practical and Scalable And, the most successful ones are usually clever

Distinctive : 

Distinctive Bass was a pioneer in international brand marketing. The Bass Red Triangle is one of the world's oldest logos first trademarked in 1875

Slide 4: 

Graphic Designer: Carolyn Davidson,1971. Inspired by Nike, goddess of victory. Company was originally called Blue Ribbon Sports.

Memorable : 

Memorable Logo was introduced in 1962. Designed by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968

Slide 6: 

1953: Fourth McDonald's restaurant, in Downey, California. It is the oldest McDonald's restaurant still in operation

Slide 7: 

Designed by Saul Bass in 1962 1946 original logo

Slide 8: 

Designed by Milton Glaser in 1977

Appropriate : 

Appropriate Designed by Joe Finocchiaro

Practical : 


Clever : 

Clever Designed by Joe Finocchiaro

Slide 13: 

Designed by Herb Lubalin and Tom Carnase in 1965 Logo for a magazine that was never published

Slide 14: 

WE log

Slide 16: 

Designed by Joe Finocchiaro in 2000

Slide 17: 

Designed by Stanford professor Vaughan Pratt in 1982 The letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Its an ambigram

Slide 18: 

Designed by Herb Lubalin and Tom Carnase in 1980 Communicates meaning figuratively through the logo Also designed Brooks Brothers, MacWorld, Calvin Klein

Slide 19: 

Designed by Phillipe Lenssen in 1999 Design goals: clearly differentiate from other search engines Be a search engine first and foremost Playfully simple, colors evoke child play but stray from color formality The texture and shading of each letter lift it from the page while giving it both weight and lightness. It is solid but there is also an ethereal quality to it. Catull is font, old style serif (search looks in the past)

Logo by typology : 

Logo by typology Typography Type and mark Mark

Type and a mark : 

Type and a mark

Just Type : 

Just Type

Slide 29: 

Designed by Chermayeff & Geismar

Just a mark : 

Just a mark

Slide 31: 

Designed by Chermayeff & Geismar

Slide 32: 

Three points used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land

Slide 33: 

Designed by Chermayeff & Geismar

Slide 34: 

Company founded in 1897 Current logo designed by Raymond Loewy in 1967. Design process was 4 years and included tests on highway poles and interviewing motorists

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Original logo was a mussel shell introduced in 1900 and replaced in 1904 by the first version of the scallop shell motif.

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Original designed by Richard Runyan in 1973

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Created in 1994 by Lindon Leader, at Landor Associates Considered one of the best logos of all times Hidden arrow suggesting forward movement and thinking

Slide 40: 

Designed by Ron Wayne (3rd co-founder of Apple) in 1976. Represents inspiration and innovation. Too complex

Slide 41: 

Designed by Rob Janoff 1977 Bite mark to symbolize seduction, knowledge, play on byte Rainbow colors (in different order), break from standard

Slide 42: 

Introduced in 1997 Minimalism, controversial, new millenium

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1942-1954 1954-1959 1956-1961 1959-1975 1975-1979 1979-1986

Slide 44: 

Implies everything from A to Z and a smile

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