Culture Management

Culture Management : 

Culture Management

Culture: : 

Culture: Culture is a set of beliefs or standards, shared by a group of people, which help the individual decide what is, what can be, how to feel, what to do and how to go about doing it

Elements of culture : 

Elements of culture Language Nationality Sex Education Profession Ethnic group Religion Social class Corporate culture Family

Hofstede’s framework for Assessing culture : 

Hofstede’s framework for Assessing culture Hofstede’s studies of the interactions between national cultures and organizational cultures demonstrated that there are national and regional cultural groupings that affect the behaviors of societies and organizations, and that are very persistent across time

Dimensions of Hofstede’s framework of assessing culture: : 

Dimensions of Hofstede’s framework of assessing culture: Low and High Power Distance Individual and collectivism Masculinity v/s Femininity Uncertainty avoidance Long and short term orientation

1st Dimension of Culture: : 

1st Dimension of Culture: Low vs High Power Distance: The extent to which the less powerful members of institutions and organizations expect and accept that power is distributed unequally Low PD (Austria, Israel, Denmark, New Zealand) expect power relations which are more consultative or democratic. A sense of equality as human beings prevades High PD (Malaysia): autocratic and paternalistic structures. Power is centralized

2nd Dimension of culture: : 

2nd Dimension of culture: Individualism vs. Collectivism: Refers to the extent to which people are expected to stand up for themselves and to chose their own affiliations, or alternatively act predominantly as a member of a life-long group or organization In individual societies: people tend to be motivated by personal preferences, needs and rights; personal goals and rational analysis take precedence In collectivist societies: people tend to be motivated by norms and duties imposed by the group; ingroup goals and relational analysis takes precedence

3rd Dimension of culture: : 

3rd Dimension of culture: Masculinity vs. Femininity Refers to the value placed on traditionally male or female values Masculine cultures: competitiveness, assertiveness, ambition, personal achievement accumulation of wealth Feminine cultures: caring for others, nurturing roles, quality of life.

4th Dimension of Culture: : 

4th Dimension of Culture: Uncertainty Avoidance: The extent to which members of a society attempt to cope with anxiety by minimizing uncertainty. High UA societies: avoidance of ambiguous situations, preference of known stable situations, uncertainty-reducing rules and procedures Low UA societies: ambiguity is more accepted.Uncertainty = opportunity. People as individualsare the engine of change

5th Dimension of culture: : 

5th Dimension of culture: Long vs. Short Term Orientation: Describes a society’s “time horizon,” or the importance attached to the future versus the past and present LT societies: values include persistence, ordering relationships by status, thrift, having a sense of shame (China, Japan, Asian countries) ST societies: values include personal steadiness and stability, normative statements, protecting one’s face, respect for traditions, and reciprocation of greetings, favors and gifts (Western nations)

Slide 11: 

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