Case Analysis

Slide 1: 

Analyzing Strategic Management Cases

Agenda : 

Agenda Case Presentation Steps to Case Preparation Presentation Requirements Report Requirements

Slide 3: 

Robin Hood

Robin Hood: Organizational Profile : 

Robin Hood: Organizational Profile Brief History First year of Revolt: built a large body of men with grievances; made a disciplined fighting force; housed in Sherwood Forest Robin ruled supreme; had lieutenants to whom he delegated functions Fame spread; the band grew As the band grew, discipline slackened and food was scarce. Revenues were running short as the rich were avoiding the forest Barons want to overthrow Prince John, bring King Richard back, and want Robin Hood to help them in exchange for amnesty Something had to change, but what?

Robin Hood: Financial Indicators : 

Robin Hood: Financial Indicators The Changing Forest First year, did well. Small organization, growth was steady, revenues consistent, stockholder support No competition Company Year 1 Year 2 Change Revenue 13.4 12.1 -1.3 Expenses 10.0 11.5 +1.5 Coffers 3.4 .6 -2.8

Robin Hood: The Problem(s) : 

Robin Hood: The Problem(s) Sheriff is getting stronger; more men and money Band is running out of money Food is scarce How do we decisively end the conflict before the Sheriff regains control?

Robin Hood: SWOT : 

Robin Hood: SWOT Strengths Strong leadership Large band of well-trained fighting men Support from stockholders (the peasants and farmers that hate the Sheriff) Weaknesses Unable to sustain growth (limited resources) Lack of familiarity with all org members Opportunities Expand into other forests, spreading the revenue base Threats The sheriff is getting stronger, increased competition Prince John is paranoid, could act irrationally Barons could undermine Robin’s efforts

Slide 8: 

Threat of Substitute Products Low Threat of New Entrants Threat of New Entrants Low Rivalry Among Competing Firms in Industry Low Bargaining Power of Buyers Low Bargaining Power of Suppliers Not known Robin Hood: Five Forces

Robin Hood: Alternatives : 

WO Strategies: Limit size of band Turn the fighting band into a group of elites Maintains discipline Solves food issues Basically, curtail growth SO Strategies: Kill the Sheriff Wipe him out, no more problems Has the men to do it When the sheriff is gone, disband WT Strategies: Disband Give up the cause, return to normal life Robin flees to another country to escape punishment ST Strategies: Join the barons Has the fighting force Get access to capital markets Maybe ends the conflict quicker Robin Hood: Alternatives TOWS Matrix

Robin Hood: Recommendations : 

Robin Hood: Recommendations Recommendation: Join the barons take a chance on getting King Richard back and getting rid of John and the Sheriff in one fell swoop Get capital to grow the business and feed the troops

Robin Hood: Case Update : 

Robin Hood: Case Update Robin joined the barons. King Richard was freed and reclaimed the throne Prince John was exiled and the Sheriff lost his job; he now cleans pigsties for a living. Robin was exonerated and lives in a large mansion on the edge of Sherwood Forest, enjoying life with his wife (Maid Marion), three kids, two horses, and a dog named Jack.

Robin Hood: The End : 

Robin Hood: The End Questions? Thank You!

How to Conduct a Case Analysis : 

How to Conduct a Case Analysis Put yourself “inside” the case Think like an actual participant Strategic decision maker Board of directors Outside consultant

Five Steps: Step One : 

Five Steps: Step One Become familiar with the material Read quickly through the case one time Use initial read-through to assess possible links to strategic concepts Read the case again, making notes Evaluate application of strategic concepts After forming first recommendation, thumb through the case again to assess consequences of actions you propose

Five Steps: Step Two : 

Five Steps: Step Two Identify problems Symptoms vs.. Problems: avoid getting hung up on symptoms Some cases have more than one problem Articulate the problem Writing down a problem statement gives you a reference point when you proceed through the case analysis Some problems are not apparent until after you do the analysis

Five Steps: Step Three : 

Five Steps: Step Three Conduct strategic analyses Determine which strategic issues are involved Use strategic tools to conduct the analysis Five-forces analysis PEST analysis SWOT analysis Value chain analysis Resource-Based View of the Firm (VRIO) Contingency frameworks Financial analysis Test your own assumptions about the case

Five Steps: Step Four : 

Five Steps: Step Four Propose alternative solutions Develop a list of options first without judging them Do nothing is often a reasonable alternative Evaluate alternatives Can the company afford it? Is the solution likely to evoke a competitive response? Will employees accept the change? How will it affect other stakeholders? How does it fit with the vision, mission, objectives? Will the culture or values of the company change?

Five Steps: Step Five : 

Five Steps: Step Five Make recommendations Make a set of recommendations that your analysis supports Describe exactly what needs to be done Explain why this course of action will solve the problem Include suggestions for how best to implement the proposed solution The solution you propose must solve the problem you identified

Points to Remember : 

Points to Remember Always connect the problem(s), alternatives, and recommendations Often, the problem is stated in the case; you just have to look a little for it

Presentation Requirements : 

Presentation Requirements Introduction of Management Team Outline of presentation Company Overview Problem Identification Strategic Analysis Alternatives Recommendation Conclusion/Wrap Up of pertinent information 15-20 minutes in length

Report Requirements : 

Report Requirements Include: Cover sheet with: Class and section Group name List of group members Case name and number Historical Overview/Company Profile Identify problem(s) Strategic Analysis Alternatives Recommendation(s) Be thorough, but brief and concise. Use charts and graphs to consolidate information and keep it interesting. Pattern report on presentation

Report Requirements (cont.) : 

Report Requirements (cont.) Format-Business style writing 3-5 pages in length Times New Roman font, 12 pt., 1 inch margins Single-space paragraphs Double-space between paragraphs and after headers Section headers in bold; sub-headers italicized; no punctuation after headers All type should be left justified (do not indent paragraphs) Charts and graphs should be in-line, not in appendix Watch paragraph lengths, grammar, spelling Consistent formatting throughout Use charts, graphs, images and bullets; be creative but professional; graphs should not be to big

Submission Requirements : 

Submission Requirements On day of presentation, submit the following: Report Copy of slides Print 6 to a page; needed for reference only