Cause-Related Marketing

CAUSE-RELATED MARKETING : 

CAUSE-RELATED MARKETING Presented By;- Vikas Kumar Roll no 06 Reg,no.3020070073 BBA-MBA(INT)

Cause-Related Marketing? : 

Cause-Related Marketing?

Benefits of CRM : 

Benefits of CRM

The Role of Media in CRM : 

The Role of Media in CRM Media involvement is the single most-important component of CRM. Few non-profits can offer valuable media.

Creating a promotion : 

Creating a promotion Choose prospective CRM partner. Discover marketing goals. Create a promotion. Sell it with passion. Follow-through

Types : 

Types Product, service, or transaction specific Promotion of a common message Product licensing, endorsements, and certifications Local partnerships Employee service programs

Video ads : 

Video ads

Introduction : 

Introduction Lifebuoy has conveyed a message of health through hygiene consistently through a history that stretches back over 110 years. Lifebuoy is one of Unilever’s oldest brands; launched in the UK in 1894.

Slide 9: 

Today, Lifebuoy is mainly sold in Asia and parts of Africa in fact, it is the market leader in every Asian market where it is sold.

Product Range : 

Product Range

Social causes : 

Social causes Lifebuoy spreads hygiene message to millions children in 23 countries on 15 October 2008 the ever global hand washing day .

CON… : 

CON… Active kids need unbeatable, long-lasting protection from germs. Unlike ordinary soap, Lifebuoy Total Bar Soap is lab-proven to keep your family protected from all kinds of germs for up to 12 hours after a bath . Lifebuoy plays an important role in keeping everyone safe and healthy

Pepsi Super Bowl : 

Pepsi Super Bowl Pepsi has long been a major advertiser during the Super Bowl The first time in 23 years, Pepsi won’t be advertising any of its beverage brands in the 2010 Super Bowl. Pepsi instead will shift advertising dollars to support a cause-marketing campaign called the “Pepsi Refresh Project,” which “will award grant money for community projects proposed and selected by consumers.

Pepsi sits out the Super Bowl : 

Pepsi sits out the Super Bowl Pepsi for trying something innovative. Pepsi instead will shift advertising dollars to support a cause-marketing campaign called the “Pepsi Refresh Project,” which “will award grant money for co

Times of India ads : 

Times of India ads

Con.. : 

Leading people Influencing people Commanding people Guiding people Con..

Shah Rukh Lead India : 

Shah Rukh Lead India

Conclusion : 

Conclusion Cause Related Marketing comes in many different guises. When any aspect marketing links with a charity or good cause, this is Cause Related Marketing. Cause Related Marketing can be demon started through advertising, sales promotion, sponsorship, direct marketing, loyalty marketing and public relations

con.. : 

con.. and many more aspects of marketing. Cause Related Marketing, businesses not only build a healthy business, a healthy employee base, and a healthy community but also a healthy society and thus virtuous circle.

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Any Questions