logging in or signing up Inside Edge keywords aSGuest7140 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 14 Category: Others/ Misc License: All Rights Reserved Like it (0) Dislike it (0) Added: December 18, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The Power of Keywords:Convert More Customers Online : The Power of Keywords:Convert More Customers Online Slide 2: Broad Florist Flowers Fresh flowers Narrow London florist Roses Hybrid tea Rose Hybred tea rose Keywords : Keywords Create Refine Use = Words Key Key Results A significant word in the abstract, title, subject headings (descriptors), or text of an entry in a bibliographic database ke ' wûrd : A significant word in the abstract, title, subject headings (descriptors), or text of an entry in a bibliographic database ke ' wûrd A significant word in the abstract, title, subject headings (descriptors), or text of an entry in a bibliographic database ke ' wûrd Which can be used as a search term in a free-text or natural language search : A significant word in the abstract, title, subject headings (descriptors), or text of an entry in a bibliographic database ke ' wûrd Which can be used as a search term in a free-text or natural language search A keyword is… : A word in the abstract, title, subject or text used by libraries to classify documents A word used by a search engine to classify and rank relevantweb pages A keyword is… Keyword : A word a company believes relevant to the features users seek A word a user believes relevant to the benefits they are seeking Keyword A keyword is… Slide 8: Words that get you to the top of the search engine results? Words that get you fewer, but more qualified visitors? Which to use? Slide 9: Source: Harris Interactive and iCrossing survey of 2,322 US adults 88% conduct some sort of online research prior to making a purchase re ' sûrch 67% of these researchers use search engines to help Slide 10: Pink Rose Bouquet (s) London Rose Bouquets Long Stemmed Pink Roses Rose of the month Slide 11: Company & Product Names, Customer Question Wording (misspellings),Industry Terms,Offline Marketing,Geography Slide 12: Search Count & Suggestion Tools,Site Visitor Logs,Competitive Analysis,Misspellings, etc. Suggested Alternatives Yield Exceptional Results : Suggested Alternatives Yield Exceptional Results “Motel Our City” 11 Searches “Accommodation Our City” 104 Searches Slide 14: Mispelings are also key sources of traffic Slide 15: video email 196 Daily Searches 183,000 Sites using that keyword videoemail 122 Daily Searches 19,900 Sites using that keyword Slide 16: We Recommend Outsourcing Slide 17: SEM Specialists outperform In-house Marketing Source: Marketing Sherpa 2005 survey of 3,271 marketers Nearly 3 to 1 Slide 18: Outsource:110% MoreTraffic In-house:38% MoreTraffic Slide 19: Red Rose Bouquetsales tracked back to a page on extendingthe life of cut flowers Slide 20: A Pay Per Click campaign will test keyword effectivenessquickly & inexpensively Slide 21: The call to action matches the keyword,landing page matches the keyword,visitors get to the right pages Slide 22: Calendars Add or change keywords seasonally to keep fresh and attract spiders July Rose Specials Maps Use geography as keywords & add it to keyword phrases Toronto Rose Grower Slide 23: Uses Keyword research is key to success of: On-page Search Engine OptimizationOff-page linking strategies Pay Per Click advertisingOnline sales conversion Slide 24: Uses Expand Site Content Slide 25: Uses Add Link Partners Expand Site Content Slide 26: uses Add Link Partners Expand Site Content Articles,Blog Entries& Press Releases Slide 27: Uses Add Link Partners ImproveConversion Percentages Expand Site Content Articles,Blog Entries& Press Releases You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Inside Edge keywords aSGuest7140 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 14 Category: Others/ Misc License: All Rights Reserved Like it (0) Dislike it (0) Added: December 18, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The Power of Keywords:Convert More Customers Online : The Power of Keywords:Convert More Customers Online Slide 2: Broad Florist Flowers Fresh flowers Narrow London florist Roses Hybrid tea Rose Hybred tea rose Keywords : Keywords Create Refine Use = Words Key Key Results A significant word in the abstract, title, subject headings (descriptors), or text of an entry in a bibliographic database ke ' wûrd : A significant word in the abstract, title, subject headings (descriptors), or text of an entry in a bibliographic database ke ' wûrd A significant word in the abstract, title, subject headings (descriptors), or text of an entry in a bibliographic database ke ' wûrd Which can be used as a search term in a free-text or natural language search : A significant word in the abstract, title, subject headings (descriptors), or text of an entry in a bibliographic database ke ' wûrd Which can be used as a search term in a free-text or natural language search A keyword is… : A word in the abstract, title, subject or text used by libraries to classify documents A word used by a search engine to classify and rank relevantweb pages A keyword is… Keyword : A word a company believes relevant to the features users seek A word a user believes relevant to the benefits they are seeking Keyword A keyword is… Slide 8: Words that get you to the top of the search engine results? Words that get you fewer, but more qualified visitors? Which to use? Slide 9: Source: Harris Interactive and iCrossing survey of 2,322 US adults 88% conduct some sort of online research prior to making a purchase re ' sûrch 67% of these researchers use search engines to help Slide 10: Pink Rose Bouquet (s) London Rose Bouquets Long Stemmed Pink Roses Rose of the month Slide 11: Company & Product Names, Customer Question Wording (misspellings),Industry Terms,Offline Marketing,Geography Slide 12: Search Count & Suggestion Tools,Site Visitor Logs,Competitive Analysis,Misspellings, etc. Suggested Alternatives Yield Exceptional Results : Suggested Alternatives Yield Exceptional Results “Motel Our City” 11 Searches “Accommodation Our City” 104 Searches Slide 14: Mispelings are also key sources of traffic Slide 15: video email 196 Daily Searches 183,000 Sites using that keyword videoemail 122 Daily Searches 19,900 Sites using that keyword Slide 16: We Recommend Outsourcing Slide 17: SEM Specialists outperform In-house Marketing Source: Marketing Sherpa 2005 survey of 3,271 marketers Nearly 3 to 1 Slide 18: Outsource:110% MoreTraffic In-house:38% MoreTraffic Slide 19: Red Rose Bouquetsales tracked back to a page on extendingthe life of cut flowers Slide 20: A Pay Per Click campaign will test keyword effectivenessquickly & inexpensively Slide 21: The call to action matches the keyword,landing page matches the keyword,visitors get to the right pages Slide 22: Calendars Add or change keywords seasonally to keep fresh and attract spiders July Rose Specials Maps Use geography as keywords & add it to keyword phrases Toronto Rose Grower Slide 23: Uses Keyword research is key to success of: On-page Search Engine OptimizationOff-page linking strategies Pay Per Click advertisingOnline sales conversion Slide 24: Uses Expand Site Content Slide 25: Uses Add Link Partners Expand Site Content Slide 26: uses Add Link Partners Expand Site Content Articles,Blog Entries& Press Releases Slide 27: Uses Add Link Partners ImproveConversion Percentages Expand Site Content Articles,Blog Entries& Press Releases