Bisleri initiative with the rag pickers


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Bisleri initiative with the rag pickers : 

Bisleri initiative with the rag pickers By Shardha Ekal Sneha Gedam BY Sneha Gedam

Introduction : 

Introduction Bisleri, a brand of bottled water in India, was originally an Italian Company created by Signor Felice Bisleri It was introduced in Mumbai in 1965 Parle bought over Bisleri(India)Ltd. In 1969 Later Parle switched over to PVC non returnable bottles & finally advanced to PET containers Currently Bisleri has 60% market share in packaged drinking water in India

Slide 3: 

The Chairman and Managing Director, Bisleri Ltd.Mr. Ramesh . J. Chauhan

PET : 

PET . Polyethylene Terephthalate, commonly known as PET,is a non- biodegradable plastic used to package drinking water, carbonated drinks and juices In India, till recently, PET scrap was considered worthless even by rag pickers. Hardly anyone in India’s vibrant raddi market would buy it, leaving the unsightly garbage littered all over PET possesses environmental hazard — over 3 lakh tonnes of PET containers are used and discarded every year

PET is harmful : 

PET is harmful PET is a thermoplastic polymer resin of the polyester family and is used in synthetic fibers, beverage, food and other liquid containers, thermoforming applications; and engineering resins often in combination with glass fiber plastic is durable means it degrades slowly burning plastic can sometimes result in toxic fumes. Aside from trying to get rid of plastic, creating it can be costly to the environment as well. It takes large amounts of chemical pollutants to create plastic, as well as significant amounts of fossil fuels.

Mr. Chauhan : 

Mr. Chauhan Mr. Ramesh J. Chauhan, Chairman and Managing Director, Bisleri Ltd “Of course, there are other competitors (who also generate PET waste). But as the largest corporate player, the responsibility rested with us,” says Mr Chauhan.

Rags to Riches : 

Rags to Riches

Slide 8: 

Mr Chauhan, roped in the Indian Education Society’s management and research centre’s student body called RHYTHM It studied 56 rag pickers and 38 scrap dealers (bhangarwallas ) and found that the rag-picking community chose PVC waste over PET The former was easier to recycle and re-mould. PET scrap, on the other hand, had no buyers Mr Chauhan decided to move in and create a market for PET waste

Mr. Chauhan steps in : 

Mr. Chauhan steps in he built up a partnership with rag pickers announced attractive prices for PET garbage commissioned collection centre purchased about 5000 kg every month processed it and sold it to companies like Reliance Industries.

How Successful it turned out : 

How Successful it turned out His intervention birthed an entire PET recycling ecosystem that now collects about 1,200 tonnes of PET waste from Mumbai’s streets every day, according to industry estimates Another 700 tonnes are collected from the rest of Maharashtra Mr Chauhan is now replicating it nationally He has charged his army of 1,500 distributors and 2,300 odd sales staff across the country with the responsibility of seeding and setting up similar PET waste recycling ecosystems in their geographies

Best out of Waste : 

Best out of Waste PET waste can be recycled into carpets car parts fabrics Fiberfil (for products like pillows and jackets) PET can be used for roads where the recycled plastic is mixed with asphalt. The PET powder enhances the bonding ability of asphalt which strengthens the roads

How it started : 

How it started Stitching together a partnership with rag pickers wasn’t easy They are a close-knit community that’s driven by trust and fear Each rag picker has his turf marked out and no one ventures outside it without the leader’s permission And if one of the members violates the unwritten code, the whole fraternity disowns him or her To begin with, a couple of Bisleri employees gingerly made contact with a few rag pickers in Dharavi and spent hours explaining everything

Price : 

When Bisleri first set the price benchmark for PET scrap, it incentivized rag pickers and hundreds of scrap dealers The rag pickers were offered `8-10 per kg; this was later increased to `17. Each rag picker could sell `5-10 kg per day earning `60 to `150. Scrap dealers, who would buy the PET scrap from the rag pickers, would initially sell it to Bisleri for `15-18 per kg. Bisleri would process it and sell it to companies like Reliance for `30 per kg Price

Profit to Rag pickers : 

Profit to Rag pickers many firms like Shakthi Plastic Industries, Divine Polymers and Vimnar have also started buying directly from the scrap dealers, enabling Bisleri to pull back It no longer buys scrap, but continues to oversee the ecosystem PET scrap prices continued to rise and rag pickers now get over `30 per kg Rag pickers in the country, work from 5 am to 11 am. “This (PET waste) helps us earn good money, leaving us free to take up other jobs like selling flowers or to take care of our families during the rest of the day,” they say

Mr. Chauhan’s efforts : 

Mr. Chauhan’s efforts He explored options to recycle PET by shredding it rather than melting it. The search took him to the Horai in Japan. There he found a plant that crushed the bottles and chopped it to flakes He imported it at a cost of `1 crore. Once washed and cleaned, the flakes could be bagged and shipped to consumers like Reliance, which use it to make fibre cables, pillows, etc.



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