INDIA�S LARGEST

PRPROJECT TITLE:- SALES PROMOTION AND MANAGEMENT FOR PREMIUM WHISKEY OF USL IN DELHI MARKET.NAME OF THE ORGANISATION:-UNITED BREWERIES GROUP(UB GROUP)NAME OF THE COMPANY:-UNITED SPIRIT LIMITED(USL)PRJECT HEAD AND SUPERVISOR:- MR.ROHIT SHARMA (TRADE MANAGER)PROJECT DURATION:- TWO MONTH-15 JUNE TO 15 AUG.RPOJECT GUIDE:- PROF. KASHIP PANDAY : 

PRPROJECT TITLE:- SALES PROMOTION AND MANAGEMENT FOR PREMIUM WHISKEY OF USL IN DELHI MARKET.NAME OF THE ORGANISATION:-UNITED BREWERIES GROUP(UB GROUP)NAME OF THE COMPANY:-UNITED SPIRIT LIMITED(USL)PRJECT HEAD AND SUPERVISOR:- MR.ROHIT SHARMA (TRADE MANAGER)PROJECT DURATION:- TWO MONTH-15 JUNE TO 15 AUG.RPOJECT GUIDE:- PROF. KASHIP PANDAY

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY : 

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY India’s Largest Beverage Alcohol Group and The2ndLargest in the World Total worth of its spirits division brands is over $ 5 billion US Dollars Market Leader with over 59% market share of India Spirits Business 100 million cases in the year 2009-10 Portfolio comprises of a wide range of Brands including 20 Millionaire Brands

USL PERFORMANCE HIGHLIGHTS : 

USL PERFORMANCE HIGHLIGHTS USL Brands grew 14% World’s Top 100 Spirits Brands grew 1%* 18 of the Top 25 global Premium brands lost ground Smirnoff, Bacardi, Johnnie Walker, Absolute collectively lost 4 million cases* USL is one of two companies with more than 10 brands featuring in the Top 100 brand listing*

20 MILLIONAIRE ICONIC BRANDS : 

20 MILLIONAIRE ICONIC BRANDS

Brand Performance Highlights : 

Brand Performance Highlights Bagpiper-Largest Whiskey in the World McDowell’s No.1-Largest selling Brandy in the World Celebration Rum-3rd Largest Rum in the World McDowell’s No.1-2nd Largest non-scotch Whiskey in the World McDowell’s No.1-Largest Umbrella alco-bev Brand in the World W&M 4th Largest scotch in the World BLACK DOG-Largest Premium scotch in India

Antiquity Blue Premium Whisky : 

Antiquity Blue Premium Whisky

Slide 7: 

A Antiquity Blue Rare Premium Whisky Brand Highlights Finest & most expensive Indian whisky Won several blend awards including Gold at World Beverage Competition, USA (2007), in category for Scotches (Single Malt/Blended/Specialist) Several International awards for superior packaging including WordStar 2006 & bronze at World Beverage Competition, USA (2007) Ultra-premium variant of Antiquity Rare, has established itself as the new benchmark in the super premium whisky segment growing at over 61%

Slide 8: 

Antiquity Rare Premium Whisky Brand Highlights The only whisky in its class Won the ITQI Taste award at Brussels in 2006 Won the Gold Medal at Monde Selection, Brussels in 2006 USP: Blend of International standards

Slide 9: 

Signature Rare Aged Whisky Brand Highlights One of the fastest growing brands in the USL portfolio Awards Won for blend are-Grand Gold at Monde Selection, 2006 Silver & Best in Class awards at the International Wine & Spirits Competition, 2005 Bronze at Concours Mondial De Bruxelles, 2005 USP: World-class blend, Attractive & Unique packaging, Sharply positioned on ‘Success is Good fun

Slide 10: 

Royal Challenge Finest Premium Whisky Brand Highlights Synonymous with the finest Indian Whisky Largest selling Premium whisky of India 24-year Heritage brand with sales of over 1.2 million cases per annum Market leader with 33% market share Won awards at ITQI, Brussels and World Beverage Competition, USA. USP: Finest Indian Whisky Widely accepted for over 2 decades

Slide 11: 

MARKET SHARE OF USL PREMIUM WHISKEY AND SEAGRAMS BLENDERS PRIDE IN THE MONTH OF JUNE

Slide 12: 

OUT –LETS VISITED –14 NUMBER OF PROMOTERS --14

Slide 13: 

MARKET SHARE IN SOUTH DELHI OUTLETS VISITED:- 14 NUMBER OF PROMOTERS--14

MARKET SHARE IN NORTH DELHI OUTLETS VISITED: - 9TOTAL PROMOTERS - 9 : 

MARKET SHARE IN NORTH DELHI OUTLETS VISITED: - 9TOTAL PROMOTERS - 9

MARKET SHARE IN EAST DELHI NAME OF VENDS - 1.SAINI ENCLAVE 2.CHANDERNAGAR 3.NEW KONDALI 4.PARPARGUNJ 5.PARPARGUNJ CL 6.NEW ASHOK NAGAR 7.JAGATPURI 8.R.K GOYAL9. R.K SHARMA 10. SANJAY GOELOUTLETS VISITED -10NUMBARE OF PROMOTERS - 10 : 

MARKET SHARE IN EAST DELHI NAME OF VENDS - 1.SAINI ENCLAVE 2.CHANDERNAGAR 3.NEW KONDALI 4.PARPARGUNJ 5.PARPARGUNJ CL 6.NEW ASHOK NAGAR 7.JAGATPURI 8.R.K GOYAL9. R.K SHARMA 10. SANJAY GOELOUTLETS VISITED -10NUMBARE OF PROMOTERS - 10

IN CENTRAL DELHI:-OUTLETS VISITED- 4VEND NAME PROMOTERSRajender place - 2N-block(CP) - 1Ram dia - 1evergoods - 1 : 

IN CENTRAL DELHI:-OUTLETS VISITED- 4VEND NAME PROMOTERSRajender place - 2N-block(CP) - 1Ram dia - 1evergoods - 1 MARKET SHARE IN CENTRAL DELHI

Slide 17: 

SWOT ANALYSIS STRENGTH WEAKNESS OPPURTUNITIES THREATS STRONG PORTFOLIO HIGH PRICE WIDE MARKET STILL GROWING WINE OF PREMIUM WHISK- REMAINS UNEXPLORED. & WHISKEY CON - EY BRANDS. SUMPTION. STRONG FINANCIAL WEAK PROMOTION STRONG BRAND IMAGE OF PERFORMANCE NETWORK IN EMERGING USL ALSO BECOME USP INCREASED TAXES ESTABLISHED NAME MARKETS. FOR SHOPS IN THE UK. AND HAS GOT A VERY STRONG CUSTOMER PROMOTION OF PRODUCT EXPANDING PRESENCE IN CONSUMERS ARE LOYALTY IS RARE. VODKA. BECOMING MORE BRAND IMAGE IS VE- QUALITY CONSCIOUS RY HIGH THAN ITS LIMITED PRODUCT INVESTMENT IN GRANT’S RATHER THAN BRAND COMPETITORS PORTFOLIO SCOTCH WHISKEY. LOYAL. ENJOYING ADVANTAG- ES OF LATEST TECHNO- PACKAGING OF SOME STRENGTHENING PROMOTI- ATTRACTIVE SCHEMES LOGY. PRODUCT IS NOT AND DISTRIBUTION NET- ARE PROVIDED BY THE BOTTLING FROM UB ATTRACTIVE WORK. COMPETITORA FOR GROUP LIMITED. THEIR BRAND PRO - ITS PURIFICATION PRO- NO STRESS ON MASSIVE MOTION. CESS IS VERY HIGH THAN ADVERTISEMENT OF THE ITS COMPETITORS. PRODUCT

questionnaire : 

questionnaire TO DEALER:- ARE YOU SATISFIED WITH THE SUPPLY FACILITY OF PREMIUM WHISKY BRANDS OF USL WITH REGARD TO FINAL DELIVERY? 1)YES 2)NO HOW IS THE CUSTOMER RESPONSE? 1)POSITIVE 2)NEGATIVE 3)NEUTRAL ARE YOU SATISFIED WITH THE OFFERED MARGIN? 1)YES 2)NO 3)NO ANSWER

TO CUSTOMER:- : 

TO CUSTOMER:- WITCH PRODUCT DO YOU IN PREMIUM WHISKY BRANDS? 1)ROYAL CHALLENGE 2)SIGNATURE 3)ANTIQUITYBLUE 4)ANTIQUITY RARE 5)BLENDERS PRIDE WHAT SORT OF IMAGEDO YOU HAVE REGARDING OUR PRODUCT? 1)EXCELLENT 2)GOOD 3)AVERAGE 4)POOR ARE YOU SATISFIED WITH THE QUALITY OF THE PRODUCT? 1)STRONGLY SATISFIED 2)SATISFIED 3)NOT SATISFIED 4)CAN’T SAY WHHICH ATTRIBUTE DO YOU LIKE MORE IN OUR PRODUCT? 1)PACKAGING 2)PRICE 3)QUALITY 4)ADVERTISING

RECOMENDATION AND CONCLUSION : 

RECOMENDATION AND CONCLUSION REGULAR VISIT SHOULD BE MAINTAINED FOR PROPER SUPPLY. INCREASE NUMBER OF PROMOTERS. MORE SCHEMES SHOULD BE LAUNCHED. SALES PROMOTION TOOLS SUCH AS HAND WATCHES,PENS ,TEA-SHIRTS etc. SHOULD BE GIVEN TO THE PROMOTERS. MORE EXPERIENCED CANDIDATES SHOULD BE APPOINTED AS SALES OFFICERS. PACKAGING SHOULD BE STANDARDIZED & MADE ATTRACTIVE. CATERING SERVICE PROVIDERS SHOULD BE TAKEN CARE OF. WE SUGGEST TO ORGANISE SOME SMALL CAMP FOR PROMOTION AND AWARENESS OF THE PRODUCT.