UnrelatedBusinessInc ome

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Unrelated Business Income Robyn Miller, Staff Attorney Pro Bono Partnership of Atlanta Tim Phillips, Senior Counsel, American Cancer Society September 15, 2010

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2 Mission of Pro Bono Partnership of Atlanta: To provide free legal assistance to community-based nonprofits that serve low-income or disadvantaged individuals. We match eligible organizations with volunteer lawyers from the leading corporations and law firms in Atlanta who can assist nonprofits with their business law matters.

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3 Pro Bono Partnership of Atlanta Eligibility & Other Information In order to be a client of Pro Bono Partnership of Atlanta, an organization must: Be a 501(c)(3) nonprofit organization. Be located in or serve the greater Atlanta area. Serve low-income or disadvantaged individuals. Be unable to afford legal services. Visit us on the web at www.pbpatl.org Host free monthly webinars on legal topics for nonprofits To view upcoming webinars or workshops, visit the Workshops Page on our website

Agenda : 

4 Agenda Definition of Unrelated Business Income Exceptions/Exclusions to UBI Specific Revenue Generating Activities and Potential UBI Requirements

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6 UBI - General Rule Income derived from trade or business activities not substantially related to the tax-exempt organization’s purposes is taxable as if earned by a comparable for-profit enterprise.

Unrelated Business Income : 

7 Unrelated Business Income The Test: Trade or business Activity carried on for production of income from sale of goods or services Regularly carried on Regularity and continuity Carried on in same way as a comparable commercial activity Not substantially related to mission No causal relationship to exempt purpose Note: The mere fact that the income produced will be used to carry out the mission is not a sufficient causal relationship. The activity must be related.

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“Trade or Business” Trade or business activities typically exhibit an intent to derive a profit from their conduct. In addition, the activities must be regularly carried on. Tip: When considering whether the activity is “regularly carried on” measure the frequency of the activity against the frequency with which a commercial enterprise would conduct it.

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If the activity is infrequent; the activity is conducted only for a short period during the year; or the activity is not engaged in with a competitive or promotional intent, Then It should not be considered as regularly carried on. “Regularly Carried On”

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“Unrelated” Is there a substantial causal relationship between the revenue-generating activity and the organization’s exempt purpose? (the activity must contribute importantly to the accomplishment of the tax-exempt’s purposes) Note: The mere fact that the income produced will be used to carry out the mission is not a sufficient causal relationship. The activity must be related.

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11 Exempt organization derives revenue from distribution of holiday cards once a year. Taxable? Example 1

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12 But why?! Cards deemed to be sold at “retail” not distributed for “charitable contribution” Enterprise involved commercial co-venturer who was engaged in the “seasonal” activity for profit. PLR 8203134 YES

Example 2 : 

13 Example 2 Nonprofit Law School purchases a spaghetti factory. The revenues from the spaghetti factory are used to support the Law School’s exempt purposes. Taxable?

Yes – and Potential Loss of Exemption : 

14 Yes – and Potential Loss of Exemption NYU School of Law purchased the factory prior to the enactment of UBI legislation. Congress and the public believed: Such a tax-shelter was unfair to other taxable companies The mission of a charitable organization must remain charitably-focused and not on running for-profit businesses If the taxable activity tail wags the charitable dog, loss of exemption can occur.

Exceptions & Exclusions to UBI : 

15 Exceptions & Exclusions to UBI Exclusions to UBI Volunteers Benefit/Convenience of Members Contributed Property Rents from Real Property Sale of Property e.g. Capital gains Note: Does not apply to inventory or property held in ordinary course of business

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Passive Income Passive Income1 excepted from UBI: Dividends Interest Annuities Royalties2 1. Not generated through activities of controlled organizations or through borrowed funds. 2. So long as there is no active business associated

Revenue Generating Activities : 

17 Revenue Generating Activities Selling Merchandise/Property Key Questions: What is being sold? What services are provided? Who is providing the services? Examples Name & Logo – marketing message/mission Donated merchandise Volunteer sales – Girl Scout Cookie Exception Low-cost article Rental Property Debt financed property? Services provided?

Revenue Generating Activities (cont.) : 

18 Revenue Generating Activities (cont.) Qualified Sponsorship v. Advertising 26 C.F.R. § 1.513-4 Advertising = unrelated business income Corporate Sponsorship Rules Acknowledgement of Sponsor: name & logo No statements endorsing products If website/email acknowledgement, no language endorsing or inducing site visitors to purchase or use sponsor’s products No other “substantial return benefit” Substantial return benefit could = substantial private benefit = loss of exemption Insubstantial value = all goods and services received from the charity by the sponsor must NOT exceed 2% of sponsorship payment for year Sales Tax Ramifications

Revenue Generating Activities (cont.) : 

19 Revenue Generating Activities (cont.) Cause Marketing/Commercial Co-Ventures As part of sales promotion, for-profit company uses charity’s name to sell its products or services and makes a charitable donation based on sales A marketing approach to charitable giving Company A does well by doing good for Charity B. Payments structured as royalties for use of name and logo.

Revenue Generating Activities (cont.) : 

Revenue Generating Activities (cont.) Large Tax-Exempt Organizations Publication of periodicals/books Membership list sales Provision eating facilities Travel Tour programs Parking Decks

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21 For More Information: If you would like more information about the services of Pro Bono Partnership of Atlanta, contact us at: Phone: 404-407-5088 Fax: 404-853-8806 Info@pbpatl.org www.pbpatl.org

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