nike environment

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Blue ribbon sports

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Blue Ribbon Sports, was founded by University Of Oregon track athlete Philip Knight and his coach William J. Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger. In 1966, BRS opened its first retail store, located on Pico Boulevard in Santa Monica, California.

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BRS prepared to launch its own line of footwear, which would bear the newly designed Swoosh by Carolyn Davidson. The Swoosh was first used by BRS in June 1971, and was registered with the U.S. Patents and Trademark Office on January 22, 1974. In February 1972, BRS introduced its new line of shoes, with a new brand name. In 1978, BRS, Inc. officially renamed itself after the name of  Greek goddess of victory. 1971, the relationship between BRS and Onitsuka Tiger was nearing an end.

New Company : 

New Company

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NIKE, Inc. is the “largest seller of athletic footwear and athletic apparel in the world”. It is a major publicly traded sportswear and equipment supplier based company. The company is headquartered near, Beaverton, Oregon, Washington County, United States . introduction

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“To bring inspiration and innovation to every athlete in the world.” “If you have a body, you are an athlete."

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Chairman & CEO Chairman :Philip H. Knight CEO & President: Mark Parker

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The internal and external assessment of nike,inc.

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Internal environment of nike,inc. Internal environment Owners Board of Directors Employees Physical work environment

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Owners Chairman :Philip H. Knight And other 20 directors of Nike,inc.

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Thomas E. Clarke Jill K. Conway Richard K. Donahue Ralph D. DeNunzio Richard K. Donahue Douglas G. Houser John E. Jaqua Charles W. Robinson Michael Spence William J. Bowerman John R. Thompson, Jr.

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Board of Directors

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Employees NIKE, Inc. serves Worldwide with employing 30,500 + people globally. The organization’s management is responsible for day-to-day operation of human resources . Organization also focus on the best Human resources Management, Total Quality Management and Reward Systems. The purpose of Human resource management or Personnel management is to improve the productive contribution of people to the organization in ways that are strategically and effective. Human resource management in Nike,inc. focus on the betterment of the quality of life the employees.

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Physical work environment Nike believes in team work, innovation, and maintaining the quality of the working environment of the employees . Nike provides very innovative and friendly working environment to the employees.

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external environment of nike,inc. external environment General environment Task environment

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General environment The Economic Dimension The Technological Dimension The socio – cultural dimension The International Dimension

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NIKE, Inc. serves Worldwide with employing 30,200 people globally. Total revenue of   US$19.2 Billion Accessories Revenue US$19.2 Billion Operating Income US$1.87 Billion Net income US$1.49 Billion  Total Assets US$13.2 Billion  Total Equity US$8.69 Billion Performance in financial year 2009

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Economic Dimension

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Technological Dimension Nike had always believed on innovation and has introduced many new technologies in the market Nike sense technology this automatically adjust stud length in your boot. Nike air max technology this technology is use in the boots of basketball this enables it to absorb shock.

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Nike flywire technology this reduces the weight of the boot and makes it more flexible and strong it is a technology only used in Nike boots. Nike has made many products using high profile technology for the sport stars like Lance Armstrong , Rooney , Roger Federer Maria Sharapova, etc. But, Nike has never disclosed that technology to any one. Technology

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Corporate social responsibility Nike paid emphasis on contributing towards society, Nike fund number of NGO’s. Nike contributes for the study of rural children. Nike innovates its products constantly and make them eco-friendly. Nike give scholarships to children to do better in sports. Nike started wonderful help approach for the development of sports in Africa. Nike is also a member of Fair Labour Association(FLA) and Global Alliance.

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The International Dimension Today Nike has more than 700 outlets in 46 countries including US. Globally Nike employ’s more than 30,500 employees Nike serves with its high quality products. In every nation Nike comes up with wide varieties of products.

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task environment Customers Suppliers Strategic Partners Regulators Competitors

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Nike maintain a very healthy relationship with its customers delivering best quality products. People from all walks of life are the customers of Nike. Nike have wide range of customers. Nike provides products of wide variation, products for people under every age group. Also Nike have specialized products for female and males.

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For marketing Nike use outstanding marketing strategies like: Sponsoring famous sport stars which later became the tag line of Nike…………. ? Launching a campaign

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Sponsored by NIKE

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Campaign Just do it

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Competitors

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Areas Firms Compete On Product offerings Technologies Marketing Expenditures (endorsements and advertising) Pricing Costs of Production Customer Service

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Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States. Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, and Malaysia. Nike is hesitant to disclose information about the contract companies it works with.

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Strategic Partners Apple Umbro Nike have an alliance with Apple for providing high quality of the music and better marketing strength, also Apple provides necessary software to Nike. Umbro has alliance with Nike for better marketing strength.

REGULATORS : 

REGULATORS LABOUR UNIONS EQUAL EMPLOYMENT OPPORTUNITY COMMISSION ENVIRONMENTAL PROTECTION AGENCY OCCUPATIONAL SAFETY AND HEALTH ADMINISTRATION

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www.nike.com www.nike.biz www.slideshare.com www.wikipedia.com Thesis by Dr. Richard Rueda

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just did it !