logging in or signing up Summer05_Adv_Snapple aSGuest6479 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 255 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 12, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: ajishdileep (19 month(s) ago) thank you bro !! It was good presentation with some relevant data!!! Saving..... Post Reply Close Saving..... Edit Comment Close By: takeit1z (31 month(s) ago) i like it, may i download it? Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Snapple… Still the Best stuff of Earth : Snapple… Still the Best stuff of Earth Demetrius Beasley Angela Copeland Manomayanggoon Kriskorn (Kris) Zoya Lieberman Andrew Robinson Bradley Zagnoev Romotio Vertise Presents: Market Segment : Market Segment Geographic: Region: National Density: Suburban Demographic: Age: 25-34 Family Size: 4-6 Family Life Cycle: young single; young married; young, married, child under 6 Gender: Male, female Income: $20,000 - $100,000; $100,000+ Occupation: young professionals Education: Some college; college graduate Market Segment : Market Segment Behavioral Occasions: Regular Occasion Benefits: Taste, Quality User Status: Regular User Usage Rate: Medium user, heavy user Loyalty Status: Strong, absolute Readiness Stage: Informed, intending to buy Attitude Toward Product: Enthusiastic, positive Target Market : Target Market Target: Professional on the go! 25-34, liberal, educated, hip, cool Values: Individualism, new experiences Attitudes: Balance social and business life Headlines and Slogans : Headlines and Slogans Headline: “Snapple… Still the best stuff on earth.” Slogan: “Sip the Juice.” Product Positioning : Product Positioning What do consumers currently think about Snapple? Lack of focus No longer rebellious, cutting edge, fresh, and fun What do we want consumers to think about Snapple? Snapple is still fun, fresh, natural, and cool Snapple mantra did not change New generation is ready to re-discover the appeal of Snapple What is the single most compelling thing we can say to the consumers? “Snapple…Still The Best Stuff on Earth.” Product Positioning : Product Positioning Why is Snapple different? Packaging – the original experience. Bottle and label have not changed. Read the label – only natural ingredients are used. Company growth - giant with a big heart. Perception – providing a unique experience. Everyday life – fits into daily rituals and routines. Snapple brand – stays true to the original customers while developing new loyal ones. Product Positioning : Product Positioning How can we reach the consumer? Unifying message: experience the “Snapple Moment” Radio Spot Tonality: off beat product Snapple is quirky, fun, smart, light-hearted, and witty “Sip the Juice” Christmas Ornament : “Sip the Juice” Christmas Ornament Christmas ornament attaches here Snapple Frisbee & Bowling Pin : Snapple Frisbee & Bowling Pin Knock this pin down, win a Snapple! Snapple Mixology Book : Snapple Mixology Book Book Cover Snapple Mixology Book : Snapple Appletini 1 oz. Snapple Apple Juice 1 oz. Apple Schnapps 1 oz. Stoli Vodka In a cocktail shaker, combine all ingredients. Shake well and strain into a Martini glass. Garnish with apple slice. "Real Fact" #110 Get all the "Real Facts" at snapple.com Frogs never drink. Snapple Mixology Book Inside Slide 14: THANK YOU! AND SIP THE JUICE! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Summer05_Adv_Snapple aSGuest6479 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 255 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 12, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: ajishdileep (19 month(s) ago) thank you bro !! It was good presentation with some relevant data!!! Saving..... Post Reply Close Saving..... Edit Comment Close By: takeit1z (31 month(s) ago) i like it, may i download it? Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Snapple… Still the Best stuff of Earth : Snapple… Still the Best stuff of Earth Demetrius Beasley Angela Copeland Manomayanggoon Kriskorn (Kris) Zoya Lieberman Andrew Robinson Bradley Zagnoev Romotio Vertise Presents: Market Segment : Market Segment Geographic: Region: National Density: Suburban Demographic: Age: 25-34 Family Size: 4-6 Family Life Cycle: young single; young married; young, married, child under 6 Gender: Male, female Income: $20,000 - $100,000; $100,000+ Occupation: young professionals Education: Some college; college graduate Market Segment : Market Segment Behavioral Occasions: Regular Occasion Benefits: Taste, Quality User Status: Regular User Usage Rate: Medium user, heavy user Loyalty Status: Strong, absolute Readiness Stage: Informed, intending to buy Attitude Toward Product: Enthusiastic, positive Target Market : Target Market Target: Professional on the go! 25-34, liberal, educated, hip, cool Values: Individualism, new experiences Attitudes: Balance social and business life Headlines and Slogans : Headlines and Slogans Headline: “Snapple… Still the best stuff on earth.” Slogan: “Sip the Juice.” Product Positioning : Product Positioning What do consumers currently think about Snapple? Lack of focus No longer rebellious, cutting edge, fresh, and fun What do we want consumers to think about Snapple? Snapple is still fun, fresh, natural, and cool Snapple mantra did not change New generation is ready to re-discover the appeal of Snapple What is the single most compelling thing we can say to the consumers? “Snapple…Still The Best Stuff on Earth.” Product Positioning : Product Positioning Why is Snapple different? Packaging – the original experience. Bottle and label have not changed. Read the label – only natural ingredients are used. Company growth - giant with a big heart. Perception – providing a unique experience. Everyday life – fits into daily rituals and routines. Snapple brand – stays true to the original customers while developing new loyal ones. Product Positioning : Product Positioning How can we reach the consumer? Unifying message: experience the “Snapple Moment” Radio Spot Tonality: off beat product Snapple is quirky, fun, smart, light-hearted, and witty “Sip the Juice” Christmas Ornament : “Sip the Juice” Christmas Ornament Christmas ornament attaches here Snapple Frisbee & Bowling Pin : Snapple Frisbee & Bowling Pin Knock this pin down, win a Snapple! Snapple Mixology Book : Snapple Mixology Book Book Cover Snapple Mixology Book : Snapple Appletini 1 oz. Snapple Apple Juice 1 oz. Apple Schnapps 1 oz. Stoli Vodka In a cocktail shaker, combine all ingredients. Shake well and strain into a Martini glass. Garnish with apple slice. "Real Fact" #110 Get all the "Real Facts" at snapple.com Frogs never drink. Snapple Mixology Book Inside Slide 14: THANK YOU! AND SIP THE JUICE!