logging in or signing up Business Marketing aSGuest64366 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 352 Category: Entertainment License: All Rights Reserved Like it (1) Dislike it (0) Added: September 03, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: Business Marketing What Is Business Marketing? : 2 Describe business marketing What Is Business Marketing? LOI What Is Business Marketing? : 3 The marketing of goods and services to individuals and organizations for purposes other than personal consumption. LOI What Is Business Marketing? BusinessMarketing Business Products : 4 LOI Are used to manufacture other products Become part of another product Aid the normal operations of an organization Are acquired for resale without change in form Business Products The key is intended use. REVIEW LEARNING OUTCOMEBusiness Marketing : 5 REVIEW LEARNING OUTCOMEBusiness Marketing LOI Business Marketing on the Internet : 6 Describe the role of the Internet in business marketing Business Marketing on the Internet LO2 Measuring Online Success : 7 LO2 A measure of a Web site’seffectiveness; calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit. Measuring Online Success Stickiness = Frequency x Duration x Site Reach Evolution of E-Business Initiatives : 8 LO2 Evolution of E-Business Initiatives REVIEW LEARNING OUTCOMEThe Internet in Business Marketing : 9 REVIEW LEARNING OUTCOMEThe Internet in Business Marketing LO2 Relationship Marketing andStrategic Alliances : 10 Discuss the role of relationship marketing and strategic alliances in business marketing Relationship Marketing andStrategic Alliances LO3 Strategic Alliances : 11 LO3 Strategic Alliances A cooperative agreement between business firms (strategic partnership). Relationships in Other Cultures : 12 LO3 Relationships in Other Cultures A network of interlocking corporate affiliates. REVIEW LEARNING OUTCOMERelationship Marketing and Strategic Alliances : 13 REVIEW LEARNING OUTCOMERelationship Marketing and Strategic Alliances LO3 Major Categories of Business Customers : 14 Identify the four major categories of business market customers Major Categories of Business Customers LO4 Major Categories of Business Customers : 15 LO4 Major Categories of Business Customers Producers : 16 LO4 Producers OEMs.Individuals and organizations that buy business goods and incorporate them into the products that they produce for eventual sale to other producers or to consumers. REVIEW LEARNING OUTCOMEBusiness Market Customers : 17 REVIEW LEARNING OUTCOMEBusiness Market Customers LO4 North American Industry Classification System : 18 Explain the North American Industry Classification System North American Industry Classification System LO5 NAICS : 19 LO5 NAICS A detailed numbering system developed by the U.S., Canada, and Mexico to classify North American business establishments by their main production processes. North American Industry Classification System Example of NAICS Hierarchy : 20 LO5 Example of NAICS Hierarchy NAICS : 21 LO5 Provides a common industry classification system Valuable tool for marketers in analyzing, segmenting, and targeting markets Data can be used to determine: Number, size, and geographic dispersion of firms Market potential / market share estimates Sales forecasts New customer identification NAICS Business versus Consumer Markets : 22 Explain the major differences between business and consumer markets Business versus Consumer Markets LO6 Business versus Consumer Markets : 23 LO6 Business versus Consumer Markets Demand in Business Markets : 24 LO6 Demand in Business Markets Fluctuating Demand : 25 LO6 Fluctuating Demand Types of Business Products : 26 Describe the seven types of business goods and services Types of Business Products LO7 Types of Business Products : 27 LO7 Types of Business Products REVIEW LEARNING OUTCOMETypes of Business Goods and Services : 28 REVIEW LEARNING OUTCOMETypes of Business Goods and Services LO7 Business Buying Behavior : 29 Discuss the unique aspects of business buying behavior Business Buying Behavior LO8 Business Buying Behavior : 30 LO8 Business Buying Behavior Buying Centers : 31 LO8 Buying Centers Roles in the Buying Center : 32 LO8 Roles in the Buying Center Evaluative Criteria : 33 LO8 Evaluative Criteria Quality Service Price Buying Situations : 34 LO8 Buying Situations Customer Service : 35 Customer Service LO8 Divide customers into groups based on their value Create policies that govern how service will be allocated among groups REVIEW LEARNING OUTCOMEBusiness Buying Behavior : 36 REVIEW LEARNING OUTCOMEBusiness Buying Behavior LO8 You do not have the permission to view this presentation. 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Business Marketing aSGuest64366 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 352 Category: Entertainment License: All Rights Reserved Like it (1) Dislike it (0) Added: September 03, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: Business Marketing What Is Business Marketing? : 2 Describe business marketing What Is Business Marketing? LOI What Is Business Marketing? : 3 The marketing of goods and services to individuals and organizations for purposes other than personal consumption. LOI What Is Business Marketing? BusinessMarketing Business Products : 4 LOI Are used to manufacture other products Become part of another product Aid the normal operations of an organization Are acquired for resale without change in form Business Products The key is intended use. REVIEW LEARNING OUTCOMEBusiness Marketing : 5 REVIEW LEARNING OUTCOMEBusiness Marketing LOI Business Marketing on the Internet : 6 Describe the role of the Internet in business marketing Business Marketing on the Internet LO2 Measuring Online Success : 7 LO2 A measure of a Web site’seffectiveness; calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit. Measuring Online Success Stickiness = Frequency x Duration x Site Reach Evolution of E-Business Initiatives : 8 LO2 Evolution of E-Business Initiatives REVIEW LEARNING OUTCOMEThe Internet in Business Marketing : 9 REVIEW LEARNING OUTCOMEThe Internet in Business Marketing LO2 Relationship Marketing andStrategic Alliances : 10 Discuss the role of relationship marketing and strategic alliances in business marketing Relationship Marketing andStrategic Alliances LO3 Strategic Alliances : 11 LO3 Strategic Alliances A cooperative agreement between business firms (strategic partnership). Relationships in Other Cultures : 12 LO3 Relationships in Other Cultures A network of interlocking corporate affiliates. REVIEW LEARNING OUTCOMERelationship Marketing and Strategic Alliances : 13 REVIEW LEARNING OUTCOMERelationship Marketing and Strategic Alliances LO3 Major Categories of Business Customers : 14 Identify the four major categories of business market customers Major Categories of Business Customers LO4 Major Categories of Business Customers : 15 LO4 Major Categories of Business Customers Producers : 16 LO4 Producers OEMs.Individuals and organizations that buy business goods and incorporate them into the products that they produce for eventual sale to other producers or to consumers. REVIEW LEARNING OUTCOMEBusiness Market Customers : 17 REVIEW LEARNING OUTCOMEBusiness Market Customers LO4 North American Industry Classification System : 18 Explain the North American Industry Classification System North American Industry Classification System LO5 NAICS : 19 LO5 NAICS A detailed numbering system developed by the U.S., Canada, and Mexico to classify North American business establishments by their main production processes. North American Industry Classification System Example of NAICS Hierarchy : 20 LO5 Example of NAICS Hierarchy NAICS : 21 LO5 Provides a common industry classification system Valuable tool for marketers in analyzing, segmenting, and targeting markets Data can be used to determine: Number, size, and geographic dispersion of firms Market potential / market share estimates Sales forecasts New customer identification NAICS Business versus Consumer Markets : 22 Explain the major differences between business and consumer markets Business versus Consumer Markets LO6 Business versus Consumer Markets : 23 LO6 Business versus Consumer Markets Demand in Business Markets : 24 LO6 Demand in Business Markets Fluctuating Demand : 25 LO6 Fluctuating Demand Types of Business Products : 26 Describe the seven types of business goods and services Types of Business Products LO7 Types of Business Products : 27 LO7 Types of Business Products REVIEW LEARNING OUTCOMETypes of Business Goods and Services : 28 REVIEW LEARNING OUTCOMETypes of Business Goods and Services LO7 Business Buying Behavior : 29 Discuss the unique aspects of business buying behavior Business Buying Behavior LO8 Business Buying Behavior : 30 LO8 Business Buying Behavior Buying Centers : 31 LO8 Buying Centers Roles in the Buying Center : 32 LO8 Roles in the Buying Center Evaluative Criteria : 33 LO8 Evaluative Criteria Quality Service Price Buying Situations : 34 LO8 Buying Situations Customer Service : 35 Customer Service LO8 Divide customers into groups based on their value Create policies that govern how service will be allocated among groups REVIEW LEARNING OUTCOMEBusiness Buying Behavior : 36 REVIEW LEARNING OUTCOMEBusiness Buying Behavior LO8