ICICI BANK- anuj

ICICI BANK : 

ICICI BANK Industrial credit and investment corporation of India

HISTORY : 

HISTORY INCORPORATED IN 1994. FIRST INDIAN COMPANY TO RAISE FUNDS FROM INTERNATIONAL MARKETS 2ND LARGEST BANK IN INDIA NETWORK OF 1308 BRANCHES 3950 ATMS SUBSIDIARIES IN UK, RUSSIA, CANADA, SINGAPORE etc Launched private banking in 2002.

SERVICES : 

SERVICES Wide variety of deposit products such as internet and mobile banking. Credit and debit cards. Demat accounts ,homeloans,carloans etc. Travel cards wuth US dollars , euro,pound etc. INVESTMENT PRODUCTS Investment in mutual funds. Govt. of India bonds.

CEO AND MD : 

CEO AND MD KV Kamath MD & CEO, ICICI. 57, is the man credited with driving not only ICICI Bank's growth, but also that of the entire financial services sector in the country- That he has gained one position moving from No 8 in 2003 to No 7 this year, speaks of his growing influence and power within corporate circles in India. This was the year that also saw ICICI Bank hit the capital markets with one of the biggest equity issues Kamath may easily be called the one who transformed the face of Indian banking.

SWOT ANALYSIS : 

SWOT ANALYSIS The SWOT Analysis enables a company to recognize its market standing and adopt strategies accordingly. Here SWOT analysis of ICICI bank is made to understand the positioning of the bank better: STRENGTHS 1. BRAND NAME: ICICI Bank has earned a reputation in the market for extending quality services to the market vis-à-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. 2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad according to our survey (within the limitation of the sample size.)

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SWOT ANALYSIS 3. HUGE NETWORK: ICICI Bank has the highest number of linked branches in the country. The bank operates through a network of 450 BRANCHES AND over 1800 ATMs across India, thus enabling them to serve customer in better way. 4. DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under its belt, which help it to extend the relationship with existing customer. ICICI Bank has umbrella of products to offer their customers, if once customer has relationship with the bank. Some Products, which ICICI Bank is offering are: • Retail Banking • Business Banking • Merchant Establishment Services (EDC Machine) • Personal loans & Car loans • Demat Services with E-Broking • Mutual Fund (ICICI Bank is the Distributor of all Mutual Fund) • Insurance • Housing Loans

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STRENGTHS: 5. WORKING HOURS: ICICI is the only bank which is having its working hours from 8 to 8 which is one of the major strength of ICICI Bank with respect to IT & ITES Industry.

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WEAKNESSES 1. TRANSACTION COST: ICICI Bank charges high cost for its transactions 2. FOCUS ONLY ON HIGH END CUSTOMERS 3. DEFENSIVE APPROACH IN LENDING 4. LITTLE PRESENCE OUTSIDE INDIA 5. POOR CUSTOMER CARE/SERVICE

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OPPORTUNITIES 1. NEW IT & ITES COMPANIES: IT & ITES sector is on a boom in the Indian market context, with new companies mushrooming in the market; it opens the door for ICICI bank to capture the huge untapped market. 2. Dissatisfied Customers of Other Banks: The group from its survey and analysis of IT companies have found out that there are many companies which are not satisfied with its current bank, so ICICI with its superior service quality and long working hours can capture those customers.

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3. Business advising for smaller Players: The analysis has also indicated that the concept of business advising though very popular with the higher end players is virtually non existent in the lower end of the market

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THREATS 1. Dissatisfied Customers 2. Ever improving nationalized banks: With PSU banks like SBI going all out to compete with the private banks and government giving them a free hand to do so, it can prove to be serious threat for banks like ICICI 3. Advent of MNC banks: Large numbers of MNC banks are mushrooming in the Indian market due to the friendly policies adopted by the government

BRAND AMBASSADOR : 

BRAND AMBASSADOR SHAHRUKH KHAN, with his charming face and stunning personality adds to the goodwill of ICICI bank.