Slide 2:
Definition:
PPC stands for "pay per click". Pay per Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked", not each time their ad is displayed.
Benefit:
When you setup a PPC campaign you can control the traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic. Unlike organic search listings you control the information (ie. description) and where the visitor is directed on your website.
Goal:
A successful PPC campaign should be targeted not too narrowly and not too broadly. Direct the user to a relevant landing page that has a direct relationship to the keyword or phrase.
Your Position: :
Your Position: Keyword user has entered PPC Search Results
(starting w/top ranking)
Pay Per Click drive new visits each day :
Pay Per Click drive new visits each day
How We Can Help: :
How We Can Help:
Double Your Traffic :
Double Your Traffic
SEO/SEM can double your traffic by referring sites and search engines :
SEO/SEM can double your traffic by referring sites and search engines Keyword Documentation
Maintain Your Position: :
Maintain Your Position: