TATA MOTORS Ltd

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1 TATA MOTORS PRESENTED BY – ANON

INTRODUCTION : 

INTRODUCTION WHAT IS AN INDUSTRY ? Industry refers to the production of an economic good within an economy. TYPES OF INDUSTRY Economic sectors Primary sectors Secondary sectors Tertiary sectors Quaternary sectors 2 -LEADERSHIP WITH TRUST

AUTOMOBILE INDUSTRY : 

AUTOMOBILE INDUSTRY The automotive industry designs, develops, manufactures, markets, and sells the world's motor vehicles. The automotive industry is one of the most important economic sectors by revenue. The term automotive industry usually does not include industries dedicated to automobiles after delivery to the customer, such as repair shops and motor fuel filling stations. 3 -LEADERSHIP WITH TRUST

TATA MOTORS : 

TATA MOTORS FOUNDER - JRD TATA HEADQUARTERS - MUMBAI,INDIA KEY PEOPLE - RATAN TATA,CHAIRMAN PARENT COMPANY - TATA GROUP SUBSIDIARIES - JAGUAR AND LANDROVER PRODUCTS - AUTOMOBILES AND ENGINES REVENUE - 70,938.85 CRORES (2008-2009) NET PROFIT - 1001.26 CRORES (2008-2009) 4 -LEADERSHIP WITH TRUST

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5 OUR MISSION- “Leadership with trust .” OBJECTIVES- Employee Focus: Make the organization a Great Place to work . Community Focus: Be a responsible corporate citizen . Supplier Focus: Treat Suppliers as partners . Shareholders Focus: Demonstrate superior results . Customer Focus: Improve Customer Satisfaction. -LEADERSHIP WITH TRUST

CLASSIFICATION : 

CLASSIFICATION 6 -LEADERSHIP WITH TRUST

INTERNAL ENVIRONMENT : 

INTERNAL ENVIRONMENT EMPLOYEES At Tata Motors, employees are invaluable assets and their career and personal growth are of prime concern to the Company.  It provides a congenial atmosphere to work, learn and grow. It conducts various programmes to train their staff in the latest and the best technology and management practices. The Company through its in-house vocational training and apprenticeship programmes trains the technicians   at   Tata   Motors. 7 -LEADERSHIP WITH TRUST

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8 OWNER -LEADERSHIP WITH TRUST

BOARD OF DIRECTORS : 

BOARD OF DIRECTORS 9 Individuals elected by a corporation’s shareholders to oversee the management of the corporation -LEADERSHIP WITH TRUST

PHYSICAL WORK ENVIRONMENT : 

PHYSICAL WORK ENVIRONMENT 10 It provides excellent facilities for employees at plant locations. It covers an area of 1200 acres and has quarters for all its workers. Civic amenities make the township self sufficient. -LEADERSHIP WITH TRUST

GENERAL ENVIRONMENT : 

GENERAL ENVIRONMENT 11 -LEADERSHIP WITH TRUST

POLITICAL DIMENSIONS : 

POLITICAL DIMENSIONS 2002-an auto policy was formulated by the Indian Government. Auto fuel policy was formulated to meet emission norms. To ensure a balanced transition to Indian economy and local industries at minimal risks. A weighted tax deduction of up to 150% for in house research and R&D activities. They have to abide by all labor laws in the multiple countries where they have manufacturing plants. 12 -LEADERSHIP WITH TRUST

ECONOMICAL DIMENSIONS : 

ECONOMICAL DIMENSIONS The Indian economy has grown at 8.5% per annum . Establishment of India as a manufacturing hub, for mini, compact cars, OEMs and for auto components. Govt. has granted concessions, such as reduced interest rates for export financing. Example: If the price of the aluminium required to make engine blocks goes up in Kenya, Tata has the option to get the aluminium from other suppliers in Europe or Asia who would normally get from for production in Ukraine or Russia. 13 -LEADERSHIP WITH TRUST

SOCIO-CULTURAL DIMENSIONS : 

SOCIO-CULTURAL DIMENSIONS Indian customers are highly discerning, educated and well informed. They are price sensitive and put a lot of emphasis on value for money. They also maintain a local market understanding and knowledge throughout the different markets Tata conducts business in. Some economic issues that Tata Motors face must also be looked at from a more localized perspective. E.g. For instance, the market in India for cars is much differentthan the market for cars in Italy. For one, India has over one billion more people than Italy does, thus the market is much larger or not as limited. 14 -LEADERSHIP WITH TRUST

TECHNOLOGICAL DIMENSIONS : 

TECHNOLOGICAL DIMENSIONS Tata motors is changing, adapting and evolving to stay competitive in the automotive game with their rapid growth and extensive R&D. Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial vehicle Tata Ace. Both run on lithium batteries.  It provides specialised engineering and design services, product lifecycle management and product-centric information technology services. 15 -LEADERSHIP WITH TRUST

INTERNATIONAL DIMENSIONS : 

INTERNATIONAL DIMENSIONS In 2004, the acquisition of Daewoo Commercial Vehicle of South Korea. In 2005, Hispano Carrocera – Spanish bus manufacturing company. In 2006, TML has formed 51:49 Joint Venture with Marcopolo, Brazil-based global leader in bus body building. In 2007, TML also formed a joint venture with Fiat. In 2008, the acquisition of British Jaguar Land Rover (JLR) business. 16 -LEADERSHIP WITH TRUST

TASK ENVIRONMENT : 

TASK ENVIRONMENT 17 -LEADERSHIP WITH TRUST

CUSTOMERS : 

CUSTOMERS 18 It believes in providing customer satisfaction and safety. They have an wide array of value added services that you could choose from. It provides its customers with high performance automobiles. It undertakes efficient and customer friendly sales and service network. A person, company or other entity which buys good and services produced by another person, company or other entity -LEADERSHIP WITH TRUST

SUPPLIERS : 

SUPPLIERS 19 There are also many other suppliers like the FICOSA, BEHR, MAHLE, TEXSPIN, BOSCH ,HSI AUTO,DELPHI etc..which supply various other materials. A company which supplies parts or services to another company -LEADERSHIP WITH TRUST

COMPETITORS : 

COMPETITORS Tata Motors relies heavily on its sales in India. Tata Motors now faces stiff competition from fellow compatriots like Mahindra, Maruti as well as multinational brands like Toyota and Chevrolet. It has faced controversy over developing the ‘Nano’. Ashok Leyland, Tata's biggest competitor in the Indian heavy commercial vehicle market 20 Any person or entity which is a rival against another.A company in the same or similar industry which offers a similar product or service -LEADERSHIP WITH TRUST

STRATEGIC PARTNERS : 

STRATEGIC PARTNERS 21 Fiat and Tata already have a 50-50 joint venture in India. They planned to launch SUV’s in Latin America in October 2007. Tata’s partnership with ford to take over JLR is also categorized as strategic partnership. Party with which a long term agreement is reached for sharing of physical and/or intellectual resources in achievement of defined common objective. -LEADERSHIP WITH TRUST

CULTURE AND CSR : 

CULTURE AND CSR 22 Culture Tata Motors does not follow any specific culture. It implements several environment-friendly technologies in manufacturing processes. Enhances resource conservation. CSR CSR is a form of strategic management which would encourage them to scan and think literally about its relationship which contributes in changing the world. It is committed in letter and spirit to CSR. -LEADERSHIP WITH TRUST

CONCLUSION : 

CONCLUSION 23 It is an overall strong company that has found strength and expansion through its parent company, acquisitions and mergers. It is overreaching by adding luxury brands to pair with the Nano, the worlds cheapest car. They have grown internationally in selected markets -LEADERSHIP WITH TRUST

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24 -LEADERSHIP WITH TRUST

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25 A TATA PRESENTATION -LEADERSHIP WITH TRUST