logging in or signing up Conformity Fall 2006 aSGuest6149 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 109 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: December 11, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Conformity (Chapter 8) : Conformity (Chapter 8) Conformity : Conformity How sensitive are people to social forces? Conformity : Conformity Sherif’s studies of norm formation Examined whether people will conform in absence of direct pressure Slide 4: Sherif’s Study 10 8 6 4 2 0 trial 1 trial 2 trial 3 trial 4 Guess (in inches) Participant 1 Participant 2 What did Sherif’s study demonstrate? : What did Sherif’s study demonstrate? Informational influence Conformity that results from accepting evidence about reality provided by other people Motivated by desire to be correct Leads to acceptance – conforming because you truly believe in the behavior Informational Influence : Informational Influence When does it occur? When the situation is ambiguous When others appear to be experts Mass suggestibility Slide 7: Conformity Asch’s Classic Conformity Studies (1955) standard comparisons 1 2 3 Asch’s Classic Conformity Study : Asch’s Classic Conformity Study Again, people conformed in absence of direct pressure! 75% conformed at least once 37% of all responses were conforming What did Asch’s study demonstrate? : What did Asch’s study demonstrate? Normative influence Conformity based on a person’s desire to gain approval or acceptance from others Leads to compliance – publicly conforming even though privately you don’t believe in the behavior Normative Influence : Normative Influence When does it occur? When membership in the group is important When the group has at least three group members Normative Influence : Normative Influence When there is unanimous consensus among group members If confederate gives non-conforming, wrong answer, conformity decreases When response is public When no prior commitment If you answer 1st, you stick to your non-conforming answer Asch and Social Impact Theory : Asch and Social Impact Theory Number As number in group goes up, so does conformity (to a point) Strength As status and importance of others goes up, so does conformity Jaywalkers study Immediacy not manipulated Compliance Techniques : Compliance Techniques Foot-in-the-door Technique people who have agreed to a small request are more likely to comply later with a larger, related request Foot-in-the-Door : Foot-in-the-Door Drive Safely Study Some people asked first to put small sticker in window Will you put ugly billboard in yard? 65% in sticker condition said yes 20% in billboard-only condition said yes Why does this work? People don’t want to be inconsistent Compliance Techniques : Compliance Techniques Low-balling Technique After getting people to agree to a small request, the requester changes the terms of the agreement Car salespeople Low-Balling : Low-Balling Extra Credit Study Students asked to participate in study If told upfront study was at 7am – 31% complied If told after agreed to participate – 56% complied Why does this work? Once people make a decision, they feel committed to it Compliance Techniques : Compliance Techniques Door-in-the-face Technique After a person turns down a large, unreasonable request, people are more likely to comply when the requester offers a more reasonable request. Door-in-the-face : Door-in-the-face Volunteer Counseling Study Some asked first to volunteer 2 hours per week for 2 years Take kids on 2 hour trip to zoo? If refused first request – 50% complied If only asked the small request – 17% complied Why does this work? Reciprocity: requester made a concession, so we should comply Resisting Conformity : Resisting Conformity Reactance: A motive to protect or restore one’s sense of freedom. Arises when someone threatens our freedom of action. Graffiti Study Where does all this get us? : Where does all this get us? Explains (but does not condone!) how negative behaviors may come about You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Conformity Fall 2006 aSGuest6149 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 109 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: December 11, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Conformity (Chapter 8) : Conformity (Chapter 8) Conformity : Conformity How sensitive are people to social forces? Conformity : Conformity Sherif’s studies of norm formation Examined whether people will conform in absence of direct pressure Slide 4: Sherif’s Study 10 8 6 4 2 0 trial 1 trial 2 trial 3 trial 4 Guess (in inches) Participant 1 Participant 2 What did Sherif’s study demonstrate? : What did Sherif’s study demonstrate? Informational influence Conformity that results from accepting evidence about reality provided by other people Motivated by desire to be correct Leads to acceptance – conforming because you truly believe in the behavior Informational Influence : Informational Influence When does it occur? When the situation is ambiguous When others appear to be experts Mass suggestibility Slide 7: Conformity Asch’s Classic Conformity Studies (1955) standard comparisons 1 2 3 Asch’s Classic Conformity Study : Asch’s Classic Conformity Study Again, people conformed in absence of direct pressure! 75% conformed at least once 37% of all responses were conforming What did Asch’s study demonstrate? : What did Asch’s study demonstrate? Normative influence Conformity based on a person’s desire to gain approval or acceptance from others Leads to compliance – publicly conforming even though privately you don’t believe in the behavior Normative Influence : Normative Influence When does it occur? When membership in the group is important When the group has at least three group members Normative Influence : Normative Influence When there is unanimous consensus among group members If confederate gives non-conforming, wrong answer, conformity decreases When response is public When no prior commitment If you answer 1st, you stick to your non-conforming answer Asch and Social Impact Theory : Asch and Social Impact Theory Number As number in group goes up, so does conformity (to a point) Strength As status and importance of others goes up, so does conformity Jaywalkers study Immediacy not manipulated Compliance Techniques : Compliance Techniques Foot-in-the-door Technique people who have agreed to a small request are more likely to comply later with a larger, related request Foot-in-the-Door : Foot-in-the-Door Drive Safely Study Some people asked first to put small sticker in window Will you put ugly billboard in yard? 65% in sticker condition said yes 20% in billboard-only condition said yes Why does this work? People don’t want to be inconsistent Compliance Techniques : Compliance Techniques Low-balling Technique After getting people to agree to a small request, the requester changes the terms of the agreement Car salespeople Low-Balling : Low-Balling Extra Credit Study Students asked to participate in study If told upfront study was at 7am – 31% complied If told after agreed to participate – 56% complied Why does this work? Once people make a decision, they feel committed to it Compliance Techniques : Compliance Techniques Door-in-the-face Technique After a person turns down a large, unreasonable request, people are more likely to comply when the requester offers a more reasonable request. Door-in-the-face : Door-in-the-face Volunteer Counseling Study Some asked first to volunteer 2 hours per week for 2 years Take kids on 2 hour trip to zoo? If refused first request – 50% complied If only asked the small request – 17% complied Why does this work? Reciprocity: requester made a concession, so we should comply Resisting Conformity : Resisting Conformity Reactance: A motive to protect or restore one’s sense of freedom. Arises when someone threatens our freedom of action. Graffiti Study Where does all this get us? : Where does all this get us? Explains (but does not condone!) how negative behaviors may come about